Powering and Cooling the Evolving Data Center Infrastructure
 

Powering and Cooling the Evolving Data Center Infrastructure

on

  • 617 views

Data center configurations are denser than ever, as cloud apps increase server utilization. This means that power, not space, is the new gating factor. This briefing will cover the transformational ...

Data center configurations are denser than ever, as cloud apps increase server utilization. This means that power, not space, is the new gating factor. This briefing will cover the transformational trends the data center industry is going through and will explore the power and cooling requirements of the modern-day data center with a focus on emerging technologies.

Why You Should Attend:

- Explore the recent market dynamics and trends
- Identify the drivers and restraints
- Hear market updates
- Explore different technology trends

Statistics

Views

Total Views
617
Views on SlideShare
617
Embed Views
0

Actions

Likes
1
Downloads
20
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • The greatest increase in power demand (%) is in the markets with greatest projected facilities growth in 2012 (Turkey-Brazil and Colombia) or where the major factor is supply to new buildings. Greater increase in Europe and US refers to upgrading IT systems and support to existing facilities. <br /> Growth in power (MW) also follows - Investment $ ( US, China, UK) – they already have high density racks and advance monitoring IT architecture to minimise the power increases require to increase capacity. <br /> India-Mexico and Russia have specific local challenges to meet IT requirements. <br />
  • The greatest increase in power demand (%) is in the markets with greatest projected facilities growth in 2012 (Turkey-Brazil and Colombia) or where the major factor is supply to new buildings. Greater increase in Europe and US refers to upgrading IT systems and support to existing facilities. <br /> Growth in power (MW) also follows - Investment $ ( US, China, UK) – they already have high density racks and advance monitoring IT architecture to minimise the power increases require to increase capacity. <br /> India-Mexico and Russia have specific local challenges to meet IT requirements. <br />
  • 2. It would prove to be a “win-win” situation for both the manufacturer and end customer. The manufacturer would profit from the additional margin while the end user would enjoy optimised performance <br /> 3. Datacentres prefer in-rack cooling because they are the most precise cooling solution for server racks. It also benefits from the small airflow paths reducing the requirement for the fan energy. <br /> 5. such as WUE (Water Usage Efficiency), Carbon Usage Efficiency (CUE), Data centre compute Efficiency (DCeE), Server compute Efficiency (ScE) and Energy Reuse Effectiveness (ERE) <br />

Powering and Cooling the Evolving Data Center Infrastructure Powering and Cooling the Evolving Data Center Infrastructure Presentation Transcript

  • Powering and Cooling the Evolving DataPowering and Cooling the Evolving Data Center InfrastructureCenter Infrastructure © 2014 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan. Gautham Gnanajothi, Senior Industry Analyst Energy & Environment 27/05/2014
  • 2 Today’s Presenter Industry Expertise: •Experience base covering broad range of sectors with global assignments, leveraging long-standing working relationships with clients. Energy & Power – UPS products, Renewable Inverters, Cooling Solutions, Racks and Cabinets, PDU’s Education: •Master of Business Administration (MBA) from University of Aberdeen (Aberdeen, Scotland) •Bachelor of Engineering (Electronics and Communication) from Kongu Engineering College (India) Gautham Gnanajothi, Senior Industry Analyst Frost & Sullivan https://www.linkedin.com/pub/gautham-gnanajothi/10/252/b85
  • 3 Focus Points Agenda • Market Dynamics • Data Center Market – Power Requirements • Data Center Market Trends • Power Trends • Cooling Trends • Key Challenges • UPS in Data Centers – Revenue Projection & Growth rate • Cooling in Data Centers – Revenue Projection & Growth rate • Revenues by Geography • Key Market Participants • Key Take-Aways
  • 4 Executive Summary—CEO’s Perspective 22 Data center configurations are denser than ever, as cloud apps increase server utilization. This means that power, not space, is the new gating factor. Data center configurations are denser than ever, as cloud apps increase server utilization. This means that power, not space, is the new gating factor. 33 It’s not just about the cloud. Co-location and managed hosting services are also contributing to steady data center growth. It’s not just about the cloud. Co-location and managed hosting services are also contributing to steady data center growth. 44 Data center power and cooling requirements continue to focus on energy efficiency – innovations ahead. Data center power and cooling requirements continue to focus on energy efficiency – innovations ahead. 11 Enterprises are less inclined to “do it themselves,” instead turning to third party providers for data center space and services. Enterprises are less inclined to “do it themselves,” instead turning to third party providers for data center space and services. Source: Stratecast analysis.
  • 5 Market Dynamics Increase in outsourcing & acceptance of data center model Energy efficiency and green data centers Rise in data transfer and storage Virtualisation, consolidation and cloud computing Economic slowdown Increase in applications complexity Rise in power consumption and energy costs Key Drivers Summary Key Restraints Summary Source: Frost & Sullivan analysis. Key Takeaway: Growth in computing and storage along with higher resiliency drives data center developments
  • 6 Data Center Market – Power Requirements Key Takeaway: Data-center operators are in wait-and-watch mode concerning adoption of DC due to high initial investment and relatively little prior experience with DC. Source: Datacentre Dynamics and Frost & Sullivan analysis. Data Center Market: Power Requirements (World), 2013 Data Center Market: Increase in Power Consumption (World), 2013 The over all rise in power for 2013 was under half of 2012’s figures, at just over 7%.
  • 7 Data Center Market – Power Requirements Source: Datacentre Dynamics and Frost & Sullivan analysis. Data Center Market: Increase in Power Consumption (NA), 2013 Data Center Market: Increase in Power Consumption (Europe), 2013 Data Center Market: Increase in Power Consumption (APAC), 2013 Data Center Market: Increase in Power Consumption (LATAM), 2013
  • 8 Data Center Market Trends – IP Traffic Note: All figures are rounded; the base year is 2013. Source: Cisco and Frost & Sullivan analysis. Over all Data Center Traffic Growth Rate (World), 2012 – 2017 CAGR (2012 – 2017): 24.7% Cloud DC Trafic vs. Traditional DC Trafic, 2013 Cloud DC Trafic vs. Traditional DC Trafic, 2017 Cloud Data Center Traffic Growth Rate (World), 2012 – 2017 % Split Cloud DC – Highest Growth CAGR (2012 – 2017): 35.2%
  • 9 Data Center Market Trends – Key Challenges Source: Frost & Sullivan analysis. Key Takeaway: There has been a significant shift from “ensuring uptime” to “future proofing” • Future – Proofing the data center to cope with the ever Increasing demand • Future – Proofing the data center to cope with the ever Increasing demand • Reducing complexity and improving operational efficiency • Reducing complexity and improving operational efficiency • Flexibility – The ability to create rapid changes to layout within a live data hall • Flexibility – The ability to create rapid changes to layout within a live data hall • Providing efficient power and cooling solutions at an economical and eco-friendly level • Providing efficient power and cooling solutions at an economical and eco-friendly level
  • 10 Data Center Market Trends Source: Frost & Sullivan analysis. New Generation Data Centres New Generation Data Centres Power & Cooling Trends Renewable Energy Energy Efficiency Liquid cooling, Free cooling Evolution Trends Virtualization Consolidation Automation Computing Trends Paid as per Usage Cloud Computing SaaS Utility Computing Infrastructure Trends DCIM Modular Data Centre • The data center industry is undergoing a transformation as enterprises shift their infrastructure spend from owned or leased facilities to third-party hosted and managed services. • The shift in infrastructure parallels the move from owned, premises-based applications to Software as a Service and cloud computing applications. • At the convergence of these trends is the opportunity that is fuelling steady growth among high-end providers of co-location and interconnect services. Key Takeaway: Developments in Technology Drive New Generation Data Center
  • 11 Data Center Market Trends – European Overview (Contd) Source: CBRE and Frost & Sullivan analysis. • Third party provision of services in the IT market is expected to strengthen the take-up of data center space in Europe. • According to a survey done by Interxion, a colocation provider, over half of European providers expect 40- 100% of their revenue to come from cloud services in 2015. This represents a 93% increase from that recorded in 2012. • The Tier 1 markets like London, Frankfurt, Paris, Amsterdam, and Madrid will continue to witness demand for data center space. Additionaly, less mature markets like Poland, Czech Republic, Romania and Hungary are expected to register strong growth over the next few years. • In order to gain and maintain a competitive edge, assessing opportunities to expand and modernise IT infrastructure. Frankfurt •Data Center take-up increased by 20% in 2013 (highest in the past 4 years) •The main growth in cloud uptake has been fuelled domestically, with corporates shifting focus towards toward future expansion. •It is also been driven by growing connectivity requirements. London •Data Center take-up increased by 26% in 2013 •Total colocation take-up in 2013 was 18,639 sq. m (60% accounted for wholesale colocation) •Major corporates are considering expansion opportunities as opposed to cost reduction and constraint. Paris •Demand for data center space in Paris remained subdued during 2013 •Cloud could not bring in significant influence. Amsterdam •Data Center take-up in 2013 was lower than the past 2 years. •2013 witnessed a number of smaller transactions rather than larger ones – main reason for such a low uptake. Madrid •Although a small market, take- up increased by 30% in 2013 compared to 2012. •Corporate resistance to outsourced solutions remains higher
  • 12 Powering and Cooling Trends Source: Frost & Sullivan analysis. Key Concern – 2008: •The risk of losing data Key Concerns – 2013: •Ageing facilities •Running out of processing capacity – max out of power, cooling or space Key Concern – 2008: •The risk of losing data Key Concerns – 2013: •Ageing facilities •Running out of processing capacity – max out of power, cooling or space Response to threat: •Moving towards co-location •Modular Approach There has been an increasing trend towards Energy Consumption Monitoring 1.Efficient air handling 2.Using power management tools 3.Cold aisle/hot aisle containment 4.Detailed power monitoring 5.Modular data centre design 1.Efficient air handling 2.Using power management tools 3.Cold aisle/hot aisle containment 4.Detailed power monitoring 5.Modular data centre design 1. Reduce idle resource energy usage 2. Improve power usage monitoring 3. Reduce energy consumption by the support infrastructure 4. Improve the efficiency of power delivery to servers 1. Reduce idle resource energy usage 2. Improve power usage monitoring 3. Reduce energy consumption by the support infrastructure 4. Improve the efficiency of power delivery to servers Current Practices Complimenting Best Practices
  • 13 Powering and Cooling Trends Source: Frost & Sullivan analysis. Cooling and HVAC and UPS account for more than half of the energy consumption in data centers. It is critical to make sure the UPS and cooling systems are highly energy efficient Cooling – Current PracticeCooling – Current Practice Use of “Hot Aisle/Cold Aisle Layout” and “Containment/Enclosures” With hot/cold aisle arrangements, containment systems can reduce energy expense by 5% to 10%. Containment can reduce fan energy by 20% to 25% and deliver 20% energy savings from the chiller. Variable Speed Fan Drives A 20% reduction in fan speed yields electrical savings of roughly 45%. Properly Deployed Airflow Management Devices Optimised use of diffusers, blanking panels, structured cabling systems, Floor grommets, vented tiles and Eliminating sub–floor obstructions. Adding a single 12" blanking panel to the middle of a server rack can yield 1% to 2% energy savings. Use of “Hot Aisle/Cold Aisle Layout” and “Containment/Enclosures” With hot/cold aisle arrangements, containment systems can reduce energy expense by 5% to 10%. Containment can reduce fan energy by 20% to 25% and deliver 20% energy savings from the chiller. Variable Speed Fan Drives A 20% reduction in fan speed yields electrical savings of roughly 45%. Properly Deployed Airflow Management Devices Optimised use of diffusers, blanking panels, structured cabling systems, Floor grommets, vented tiles and Eliminating sub–floor obstructions. Adding a single 12" blanking panel to the middle of a server rack can yield 1% to 2% energy savings. Cooling – Advanced PracticeCooling – Advanced Practice Ambient cooling using outside air Outside air evaporative cooling Removing cooling towers and centralized chillers from the design Allowing external air to be used at minimum power cost Liquid-based cooling Rear-door water coolers Fully immersed IT modules that use a dielectric liquid to remove heat effectively Adiabatic Cooling  Evaporating liquid cools its surroundings Ambient cooling using outside air Outside air evaporative cooling Removing cooling towers and centralized chillers from the design Allowing external air to be used at minimum power cost Liquid-based cooling Rear-door water coolers Fully immersed IT modules that use a dielectric liquid to remove heat effectively Adiabatic Cooling  Evaporating liquid cools its surroundings
  • 14 UPS and Cooling in Data Centers – Revenue Projection & Growth rate Total UPS in Data Center Market: Revenue Forecast (Europe), 2012-2017 Total Data Center Cooling Market: Revenue Forecast (Europe), 2012-2017 GrowthRate(%)GrowthRate(%) CAGR (2012 – 2017), 7.8% CAGR (2012 – 2017), 6.6% Source: Frost & Sullivan analysis.
  • 15 Revenues by Geography Total UPS in Data Center Market: Revenue by Country (Europe), 2013 Total PACS in Data Center Market: Revenue by Country (Europe), 2013 Source: Frost & Sullivan analysis.
  • 16 Key Market Participants Tier 3 : 14% AEG, Benning, Tripplite, Salicru and Others. Tier 2 : 21% Riello, Socomec, Newave Tier 1 : 65% APC by Schneider Electric, Eaton and Emerson (Chloride) UPS in Data Center Market: Tier analysis (Europe), 2013 Tier 3 : 29% APC, Rittal, Hiref, EDPAC, Eaton-Williams, Air Data, Weiss Klimatechnik, Ciat, Blue Box Group, Tecnair, APC, etc Tier 2 : 16% GEA Group, RC Group, Airedale Tier 1 : 55% Emerson Network Power, Stulz, Uniflair PACS in Data Center Market: Tier analysis (Europe), 2013 Source: Frost & Sullivan analysis.
  • 17 Source: Frost & Sullivan Providing integrated cooling solutions is an innovative strategy to increase revenue.Providing integrated cooling solutions is an innovative strategy to increase revenue. There is immense opportunity for both power and cooling in the large data centers: the number of large data centers in Europe are expected to increase considerably. There is immense opportunity for both power and cooling in the large data centers: the number of large data centers in Europe are expected to increase considerably. Fresh air free cooling and liquid-cooling solutions are gaining prominence and have high potential for growth. Fresh air free cooling and liquid-cooling solutions are gaining prominence and have high potential for growth. Data center operators perform detailed analysis on energy efficiency and identify best practices for system optimization. In addition to PUE & DCiE, they are looking at additional metrics introduced by the green grid. Data center operators perform detailed analysis on energy efficiency and identify best practices for system optimization. In addition to PUE & DCiE, they are looking at additional metrics introduced by the green grid. There are two aspects of energy efficiency in data centers. One is the financial aspect (Total Cost of Ownership) and the other is the environmental aspect (Green Initiatives). There are two aspects of energy efficiency in data centers. One is the financial aspect (Total Cost of Ownership) and the other is the environmental aspect (Green Initiatives). Key Take-Aways
  • 18 Next Steps Develop Your Visionary and Innovative Skills Growth Partnership Service Share your growth thought leadership and ideas or join our GIL Global Community Join our GIL Community Newsletter Keep abreast of innovative growth opportunities
  • 19 Your Feedback is Important to Us Growth Forecasts? Competitive Structure? Emerging Trends? Strategic Recommendations? Other? Please inform us by “Rating” this presentation. What would you like to see from Frost & Sullivan?
  • 20 http://twitter.com/frost_sullivan Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, and Twitter http://www.facebook.com/FrostandSullivan https://www.linkedin.com/groups/Future-Energy-4727266 http://www.slideshare.net/FrostandSullivan
  • 21 For Additional Information Chiara Carella Head of Corporate Communications Europe, Israel and Africa +44 (0) 207 343 8314 chiara.carella@frost.com Gautham Gnanajothi Research Analyst Energy & Environment +91.44.66814064 gauthamg@frost.com| Suba Arunkumar Research Manager Energy & Environment +91 (0) 44 6681 4093 suba.arunkumar@frost.com Cyril Cromier Vice President - Sales Automotive & Transportation(A&T) and Energy & Environment(E&E) +33 1 42 81 22 44 cyril.cromier@frost.com