Mobile Applications: Current and Emerging Trends
 

Mobile Applications: Current and Emerging Trends

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A Frost & Sullivan analyst briefing on the current and emerging trends in mobile applications.

A Frost & Sullivan analyst briefing on the current and emerging trends in mobile applications.

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Mobile Applications: Current and Emerging Trends Mobile Applications: Current and Emerging Trends Presentation Transcript

  • Mobile Applications : Current and Emerging Trends
    Technical Insights’ Growth Opportunity Briefing
    Future Trends in the Mobile Cellular Space
    Ahmad Zeffirelli Ibrahim
    Research Analyst, Technical Insights
    April 19, 2011
  • Table of Content
    1
    Introduction and Technology Overview
    2
    Current Technology Trends
    Mobile Apps vs. Mobile Web
    3
    Emerging Opportunities in Malaysia
    4
    5
    Conclusion
  • Technology Overview
    OS Platforms
    Android
    Google
    (HTC, Samsung, Motorola, LG, Sony Ericsson)
    iOS
    Apple
    (iPhone, iPod Touch, iPad)
    RIM
    (Research in Motion)
    Blackberry
    Symbian OS
    Nokia
    webOS
    HP
    Windows Phone 7
    Microsoft
    (Samsung, HTC, Dell, LG)
  • Gaming
    Social Networking
    Email / IM
    Mobile Streaming
    Media News
    Technology Overview
    Key Advantages
    Mobile Apps
    • Delivers unprecedented user experience
    • Ease to use and launch via mobile widgets
    • Interconnect with the native features of the mobile device: GPS, camera, touch screen, Bluetooth
    • Precisely designed for a particular OS platform
    • Could continuously operate while offline
  • Technology Capability
    Mobile Payment
    Mobile Commerce
    Location based Services
    Games
    Internet
    Social Network
    Voice and SMS
  • Technology Trends
    Number of Mobile Apps
    More than
    350,000 apps currently available
    Apple
    (iOS)
    Bypassed the 250,000 mark and growing at a fast pace
    Android
    Apple
    Reaching the 20,000 mark
    RIM
    Android
    RIM
    Steady growth : 9000 apps
    Windows
  • Technology Trends
    Business Accelerators
    For End Users
    For App Developers
    • Decrease cost of mobile devices
    • Better data plans
    • Increase of Public WIFI
    • Increase of bandwidth and coverage
    • Higher demands for business needs
    • Advancement of mobile devices
    • Advanced apps development tools
    • Lucrative market for developers with the 70/30 revenue share
    • Faster time-to-market equation
    • Accurate analytical tools
  • Mobile Apps vs. Mobile Web
    Technology Capacity of Mobile Web
    • Standardization of developing rich media content
    on the Web
    • Requires no plug-ins
    • Enforces Web security
    Impact of
    HTML5
    • Equips the mobile Web to store pertinent data while offline
    • Enables media playback
    • Gradually
    empowering the
    Mobile Web to
    interoperate
    with the native
    features of the
    mobile device
  • Mobile Apps vs. Mobile Web
    Key Strengths of Mobile Web
    OS and platform agnostic
    Minimal power consumption
    Save time and cost effective
    Key Advantages of Mobile Web
    Smooth browsing experience
    Easier management
    No approval processes
    Greater end user reach
    High degree of flexibility
    Legend:
    Mobile Device
    End User Experience
    Development ecosystem
  • Mobile Apps vs. Mobile Web
    Comparison
    Disadvantages
    Advantages
    • Lower grade of interactivity
    • Limited usage of the inherent features of the mobile device
    • Constrained capacity during dis-connected mode
    • Consolidate the mobile scene
    • Seamless and transparent browsing experience for end users
    • Offers a singular platform for apps developers
  • Emerging Opportunities in Malaysia
    Location based Services (LBS)
    Accurate consumer targeting
    LBS Players
    Increase message relevancy
    Immediate actionable efforts
    Build customer loyalty
    Understand market competition
  • Emerging Opportunities in Malaysia
    Mobile Payment
    Contactless Payment Scheme
    Network-based Mobile Payment
    • Dependant on the NFC technology
    • Could replace the usage of credit cards
    • Participant banks : Visa, Bank of America, American Express, MasterCard, U.S Bank, Wells Fargo
    • Participant carriers : AT&T, Verizon, T-Mobile; Sprint
    • Other notable participants : Google, Microsoft, Blackberry, PayPal
    • Leverages the mobile network to initiate and authorize a transaction
    • Does not require any credit cards or additional peripheral
    • Charged via SMS or carrier billing
    • Examples :
    Mobile Payment
  • Emerging Opportunities in Malaysia
    Mobile Payment – Key Players
    Mobile Carriers
    Mobile Payment Service Providers
    Merchants
    Financial Institutions
  • Conclusion
    Year of impact of mobile payment in Malaysia
    Year of impact of LBS in Malaysia
    2011
    2012
    2013
    2014
    Estimated Number of Downloads for Mobile Apps and Revenue Generated (Global)
    Source: Frost & Sullivan
  • Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, and Twitter
    http://www.facebook.com/FrostandSullivan
    http://www.linkedin.com/companies/4506
    http://www.slideshare.net/FrostandSullivan
    http://twitter.com/frost_sullivan
  • For Additional Information
    Donna Jeremiah
    Corporate Communications
    Asia Pacific
    +603 6204 5832
    djeremiah@frost.com
    Carrie Low
    Corporate Communications
    Asia Pacific
    +603 6204 5910
    carrie.low@frost.com
    Zeff Ibrahim
    Research Analyst
    Technical Insights
    Asia Pacific
    +603 6204 5800
    ahmad.zeffirelli@frost.com