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Mobile Applications: Current and Emerging Trends
Mobile Applications: Current and Emerging Trends
Mobile Applications: Current and Emerging Trends
Mobile Applications: Current and Emerging Trends
Mobile Applications: Current and Emerging Trends
Mobile Applications: Current and Emerging Trends
Mobile Applications: Current and Emerging Trends
Mobile Applications: Current and Emerging Trends
Mobile Applications: Current and Emerging Trends
Mobile Applications: Current and Emerging Trends
Mobile Applications: Current and Emerging Trends
Mobile Applications: Current and Emerging Trends
Mobile Applications: Current and Emerging Trends
Mobile Applications: Current and Emerging Trends
Mobile Applications: Current and Emerging Trends
Mobile Applications: Current and Emerging Trends
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Mobile Applications: Current and Emerging Trends

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A Frost & Sullivan analyst briefing on the current and emerging trends in mobile applications.

A Frost & Sullivan analyst briefing on the current and emerging trends in mobile applications.

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  • 1. Mobile Applications : Current and Emerging Trends<br />Technical Insights’ Growth Opportunity Briefing<br />Future Trends in the Mobile Cellular Space<br />Ahmad Zeffirelli Ibrahim<br />Research Analyst, Technical Insights <br />April 19, 2011<br />
  • 2. Table of Content<br />1<br />Introduction and Technology Overview<br />2<br />Current Technology Trends<br />Mobile Apps vs. Mobile Web<br />3<br />Emerging Opportunities in Malaysia<br />4<br />5<br />Conclusion<br />
  • 3. Technology Overview<br />OS Platforms<br />Android<br />Google<br />(HTC, Samsung, Motorola, LG, Sony Ericsson)<br />iOS<br />Apple<br />(iPhone, iPod Touch, iPad)<br />RIM<br />(Research in Motion)<br />Blackberry<br />Symbian OS<br />Nokia<br />webOS<br />HP<br />Windows Phone 7<br />Microsoft <br />(Samsung, HTC, Dell, LG)<br />
  • 4. Gaming<br />Social Networking<br />Email / IM<br />Mobile Streaming<br />Media News<br />Technology Overview<br />Key Advantages<br />Mobile Apps<br /><ul><li>Delivers unprecedented user experience
  • 5. Ease to use and launch via mobile widgets
  • 6. Interconnect with the native features of the mobile device: GPS, camera, touch screen, Bluetooth
  • 7. Precisely designed for a particular OS platform
  • 8. Could continuously operate while offline </li></li></ul><li>Technology Capability<br />Mobile Payment<br />Mobile Commerce<br />Location based Services<br />Games<br />Internet<br />Social Network<br />Voice and SMS<br />
  • 9. Technology Trends<br />Number of Mobile Apps<br />More than <br />350,000 apps currently available<br />Apple <br />(iOS)<br />Bypassed the 250,000 mark and growing at a fast pace<br />Android<br />Apple<br />Reaching the 20,000 mark<br />RIM<br />Android<br />RIM<br />Steady growth : 9000 apps<br />Windows<br />
  • 10. Technology Trends<br />Business Accelerators<br />For End Users<br />For App Developers<br /><ul><li>Decrease cost of mobile devices
  • 11. Better data plans
  • 12. Increase of Public WIFI
  • 13. Increase of bandwidth and coverage
  • 14. Higher demands for business needs
  • 15. Advancement of mobile devices
  • 16. Advanced apps development tools
  • 17. Lucrative market for developers with the 70/30 revenue share
  • 18. Faster time-to-market equation
  • 19. Accurate analytical tools</li></li></ul><li>Mobile Apps vs. Mobile Web<br />Technology Capacity of Mobile Web<br /><ul><li>Standardization of developing rich media content </li></ul> on the Web<br /><ul><li>Requires no plug-ins
  • 20. Enforces Web security</li></ul>Impact of <br />HTML5<br /><ul><li>Equips the mobile Web to store pertinent data while offline
  • 21. Enables media playback
  • 22. Gradually </li></ul>empowering the <br />Mobile Web to <br />interoperate <br />with the native <br />features of the<br />mobile device <br />
  • 23. Mobile Apps vs. Mobile Web<br />Key Strengths of Mobile Web<br />OS and platform agnostic<br />Minimal power consumption<br />Save time and cost effective<br />Key Advantages of Mobile Web<br />Smooth browsing experience<br />Easier management<br />No approval processes<br />Greater end user reach<br />High degree of flexibility<br />Legend:<br />Mobile Device<br />End User Experience<br />Development ecosystem<br />
  • 24. Mobile Apps vs. Mobile Web<br />Comparison<br />Disadvantages<br />Advantages<br /><ul><li>Lower grade of interactivity
  • 25. Limited usage of the inherent features of the mobile device
  • 26. Constrained capacity during dis-connected mode
  • 27. Consolidate the mobile scene
  • 28. Seamless and transparent browsing experience for end users
  • 29. Offers a singular platform for apps developers</li></li></ul><li>Emerging Opportunities in Malaysia<br />Location based Services (LBS)<br />Accurate consumer targeting<br />LBS Players<br />Increase message relevancy<br />Immediate actionable efforts<br />Build customer loyalty<br />Understand market competition<br />
  • 30. Emerging Opportunities in Malaysia<br />Mobile Payment<br />Contactless Payment Scheme<br />Network-based Mobile Payment<br /><ul><li>Dependant on the NFC technology
  • 31. Could replace the usage of credit cards
  • 32. Participant banks : Visa, Bank of America, American Express, MasterCard, U.S Bank, Wells Fargo
  • 33. Participant carriers : AT&T, Verizon, T-Mobile; Sprint
  • 34. Other notable participants : Google, Microsoft, Blackberry, PayPal
  • 35. Leverages the mobile network to initiate and authorize a transaction
  • 36. Does not require any credit cards or additional peripheral
  • 37. Charged via SMS or carrier billing
  • 38. Examples :</li></ul>Mobile Payment<br />
  • 39. Emerging Opportunities in Malaysia<br />Mobile Payment – Key Players<br />Mobile Carriers<br />Mobile Payment Service Providers<br />Merchants<br />Financial Institutions<br />
  • 40. Conclusion<br />Year of impact of mobile payment in Malaysia<br />Year of impact of LBS in Malaysia<br />2011<br />2012<br />2013<br />2014<br />Estimated Number of Downloads for Mobile Apps and Revenue Generated (Global) <br />Source: Frost & Sullivan<br />
  • 41. Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, and Twitter<br />http://www.facebook.com/FrostandSullivan<br />http://www.linkedin.com/companies/4506<br />http://www.slideshare.net/FrostandSullivan<br />http://twitter.com/frost_sullivan<br />
  • 42. For Additional Information<br />Donna Jeremiah<br />Corporate Communications<br />Asia Pacific<br />+603 6204 5832<br />djeremiah@frost.com<br />Carrie Low<br />Corporate Communications<br />Asia Pacific<br />+603 6204 5910<br />carrie.low@frost.com<br />Zeff Ibrahim<br />Research Analyst<br />Technical Insights<br />Asia Pacific<br />+603 6204 5800<br />ahmad.zeffirelli@frost.com<br />

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