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Mega Trends That Will Shape the Future of the World


Frost & Sullivan analysts discuss mega trends that will shape the future of the world.

Frost & Sullivan analysts discuss mega trends that will shape the future of the world.

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  • Three Main Concepts of Urbanization will evolve in the future:Megacities – with a minimum population of 5 Million (Eg. Greater London). Characteristics are: GDP of more than 100 billion US dollars, 5 million Mega Regions: Over a period of time, two or more mega cities merge to form one big region (eg. Johannesburg and Pretoria – will form a region – Jo Toria ) Mega Corridors: Transportation Corridors interconnect two or more mega cities or regions – to form mega corridors. Eg, Hong Kong-Shenzhen-Guangzhou in China with Population 120 Million
  • Here are some examples of goods and services specifically catering to values, beliefs, interest and lifestyle of GEN Y.Preferred features of GEN Y products:Ability to Personalize:Technically Advanced and Helps Connectivity 24X7Eco – Friendly for the Environmental Conscious Gen YOn- demand and fast
  • A virtual world is a genre of online community that often takes the form of a computer-based simulated environment, through which users can interact with one another and use and create objects[1]. Virtual worlds are intended for its users to inhabit and interact, and the term today has become largely synonymous with interactive 3D virtual environments, where the users take the form of avatars visible to others graphically[2]. These avatars are usually depicted as textual, two-dimensional, or three-dimensional graphical representations, although other forms are possible[3] (auditory[4] and touch sensations for example). Some, but not all, virtual worlds allow for multiple users.According to K Zero, a virtual world consultancy service, there are nearly 580 million people worldwide registered in virtual worlds today. And they expect the 600 million barrier to be broken before 2009 is over.Rita J. King, CEO of Dancing Ink Productions, a strategic creative content development and research company, believes virtual worlds will augment what she calls "the Digital Culture.""I envision virtual worlds evolving for business and cultural development as the medium becomes more ubiquitous.""Chatting in a two-dimensional platform can be fun, informative and valuable," argued King. "But co-creating and inhabiting a three-dimensional space that can then be collaborated upon cannot be matched. This allows people to 'be together' despite geographical location, age, gender, ethnic or sociopolitical affiliation.""But interactions will only be as developed as the imaginations and motivations of the people involved."Ideally, King believes we will move to a position where people can augment their physical lives with virtual realities. This may ultimately affect our perceptions of physical 'wants'."Things change and develop so fast," Nergiz Kern, an English language educator inside Second Life, told IOL [32]. "But I think virtual worlds will become as normal as the internet is now. Most people who are online will have an avatar and use VW [virtual worlds] for all kinds of activities from meeting and chatting with friends to learning and doing business."
  • A Zero Concept World - Zero Concept” World with zero emissions, zero accidents, zero fatalities, zero defects, zero breaches of security can now be a reality in the future. Companies will shift focus and develop products and technologies that “Innovate to Zero” such as zero emission technologies (such as wind power, Travelling Wave Reactor (TWR), Solar PV, Third Generation Bio Fuels) .


  • 1. Looking Through the Crystal Ball:
    Mega Trends That Will Shape the Future of the World
  • 2. Agenda
    Introduction and Research Methodology
    Presentation of Top Mega Trends of the Future
    Urbanisation: Mega Cities, Mega Regions, Mega Corridors, Smart Cities
    Social Trends: Geo Socialisation, Generation Y
    SPACE JAM: Congested Satellite Orbits
    Future Robotic Technology
    Virtual World: Fluid Interfaces and Haptic Technology
    Innovating to Zero!
    Overview of Next Top 30 Mega Trends
    Key Strategic Conclusions
    How To Apply Mega Trends Within an Organisation to Develop Growth Strategie
  • 3. Definition of a Mega Trend
    What is a Mega Trend?
    Impact of Mega Trends on Key Organisational Functions
    Mega trends are global, sustained and macro economic forces of development that impact business, economy, society, cultures and personal lives thereby defining our future world and its increasing pace of change.
  • 4. Top Mega Trends of the Future
  • 5. Urbanisation
  • 6. Three Main Trends in Urbanisation: Development of Mega Cities, Mega Regions and Mega Corridors
    The Corridors Connecting Two Major Cities or Mega Regions
    EXAMPLE: Hong Kong-Shenzhen-Guangzhou in China (Population 120 Million)
    City With A Minimum Population Of 10 Million
    EXAMPLE: Greater London
    Cities Combining With Suburbs To Form Regions. (Population over 15 Million)
    EXAMPLE: Johannesburg and Pretoria (forming “Jo-Toria”)
  • 7. By 2020, We Will See Development of Mega City Corridors and Networked, Integrated and Branded Cities
    1950s Urbanisation
    2020s : Branded Cities
    Ring Road Motorway, Living Areas growing outside the ring road as seen in London
    Creation of the historic centre and districts
    2000s Suburbanisation
    Source: Frost & Sullivan
    Urban sprawl, first highways and ring road
    2015s Network City
    Megacity Trend
    • City borders will expand out of suburbs to include daughter cities. The Core City will enclose multiple downtowns.
    • 8. Multiple Transportation Models will be used and more than 50% will use public transportation
    • 9. Most offices moved to the first belt suburbs except non cost sensitive activities: city centres becoming shopping areas (small scale deliveries) for expensive goods and living areas for “double income, no kids” households.
    Third suburban area and cities along the highways created, ring road overblown by the urban sprawl
  • 10. Amsterdam
    San Francisco
    Hammarby Sjöstad
    St Davids
    Treasure Island
    Meixi Lake
    Coyote Springs
    Babcock Ranch
    Singapore City
    Waitakere, N.Z.
    Cape Town
    Moreland, Australia
    Over 40 Global Cities to be SMART Cities in 2020 - More than 50% of Smart cities of 2025 will be from Europe and North America.
    China and India to see over 50 New “Sustainable” Cities
    Cities built from scratch
    Existing eco cities
    Existing eco megacities
    Source: Frost & Sullivan
  • 11. Case Study - Lavasa (India) Smart TownshipPrivate infrastructure companies in India building integrated township that offer smart living and working
    • India’s first and largest hill city to evolve over next 12 years.
    • 12. This integrated township is built across 12,500 acres at a cost of Rs 1,400 billion
    • 13. Dasve – the first town will be ready by end 2010/11.
  • E-Mobility
  • 14. E-Mobility : Over 40 Million Electric 2 Wheelers and 4 Wheelers will be Sold Annually Around the Globe in 2020
    Total 30 million – 2 Wheelers (2020)
    Total 10 Million – 4 Wheelers (2020)
    Sanyo Enacle
    XM 3000 Electric Moped
    The GEM Peapod
    The Smith Newton
  • 15. Social Trends
  • 16. Six Degrees Apart: Geo Socialisation in 2020
    Used For:
    Meet Ups, Restaurant and Nightclub Reviews, Concert Events
    Used For:
    Digital Marketing: Receiving Updates on Promotion and Offers
    Used For:
    Networking in Business Conferences: Updates on Potential Contacts
    Used For:
    Local Real Estate News, Geo Socialising with Friends
  • 17. Generation Y: Goods and Services Catered to Values, Beliefs, Interest and Lifestyle
    Techno Savvy and Connected 24 X 7
    Civic and Environmentally Friendly
    Demanding and Impatient – “Fast and the Furious”
    Personalisation and Individualisation
    Gaming Gizmos
    Personalised Search and News
    Instant Text Messaging
    Eco- Transport
    Smart Phones
    Social Networking Profiles
    Bag-For-Life (Paper Bags Instead of Plastic)
    Instant Chat
    Facebook-on-the Move
    Personalised Products
    Paperless Banking
    Speed Oriented Gaming (Car Racing)
  • 18. Technology
  • 19. New Satellites Launched By 2020: Over 900 Satellites to Be Launched Globally This Decade Creating Multiple Innovative Applications
    GNSS Enabled Applications:
    • Navigation (Civil, Military)
    • 20. Broadband Internet and Wireless Network
    • 21. GNSS based medical monitoring and drug delivery system
    • 22. Automated guidance of machines, real-time structure monitoring, logistics and site management
    By 2020, there will be approximately 927 Satellites (Communication – 405; Earth Observation – 151; Navigation – 85; Reconnaissance – 212 and R&D 75)
    Galileo - intended to provide more precise measurements than GPS or GLONASS
    China developing Beidou
    Commercial market will be driven by broadcast; Mobile Satellite Services (MSS); voice and data applications, bundling IPTV
    Automobile Navigation and Intelligent Traffic Control System Applications
  • 23. Future Robots: Pervasive Robotic Technology in 2020 That Will “Act as a Domestic Help” in Everyday Life
    Robots as Pets
    Robots for Household Chores
    Robots to Wait on Hand and Foot
    Robots for Companionship
    Robots as Waiters
    Robots To Help With Strategic Planning and Business
    Robots as Nannies
  • 24. Virtual World 2020: 3D Simulated Environment for Interaction and Experience Impacting Personal Mobility
    Virtual Surgeries
    and Medical Training
    Virtual Shopping Allowing Customers to Try Products without leaving their homes
    Virtual Business Conferences
    Virtual Classes and Laboratories and Daily 3D Field Trips
    to Different Countries and Planets
    Social Networking: 3D Avatars
    Enabling People to Lead Multiple Lives
  • 25. Fluid Interfaces: Haptic Technology Enabling Seamless, Gestural, Intuitive and Ambient Interaction Between Physical and Virtual Realms
    “Holodecks”: F-16 Flight Simulator
    Haptic Entertainment Experiences
    Wearable Computing: Gestural Interfaces Are Being Developed that Allows Humans to Interact and Augment Physical World with Digital Data
    Applications of Wearable Computing: Using Hand as a Keypad or Dial Pad
    Intuitive Haptic Gaming Experiences
    Surface Computers: Browsing of Internet on Any Surface Through Gestures
    Source: MIT Media Group, 2010
  • 26. “Innovating To ZERO”: Snapshot of a “Zero Concept” World in 2020
    Emerging Technologies Innovating to Zero Breaches of Security, Zero Accidents, Zero Fatalities and Zero Emissions in 2020
    Zero Waste/ Emissions from Factories
    Zero Debts
    Zero Defects
    Complete Recyclability from Households (Cradle to Cradle Concept)
    Zero Breaches of Security
    Zero Emissions from Cars
    Zero Accidents
    Zero Crime Rates
  • 27. Overview of Next Top Mega Trends
    Clouds: The
    Next in Cloud
    and Women
    New Shores:
    Global 500
    by Region
    Future of
    Power to
    the Middle
    BRIC: The
    Next Game
    New Trade
  • 28. Overview of Next Top Mega Trends (Contd...)
    From Fat
    to Fit: Health,
    Wellness and
    Well Being
    of the
    Future of
    Factory of the
    and GREEN
  • 29. Key Strategic Conclusions
  • 30. Key Strategic Conclusions
    Mega Trends are connected and inter-wined which suggests “synergetic” opportunities between them
    It is important to understand the eco-system of the Mega Trend and the elements of the value chain which have most profitability
    All these trends are global and have global ramifications thereby offering scalable opportunities
    These forces are changing rapidly and bringing new competencies into play at half the life-cycle speed of the past decade
    Organisations’ need “Mega Trend” champions and teams within their organisation structure to best exploit the opportunities
    It is important to build a healthy eco-system around your opportunity related to a mega trend as it can be a source of competitive advantage and raise barriers to entry (e.g. App store advantage vs Google)
  • 31. From Macro to Micro: How To Take Mega Trends from Information to Strategy Implementation
    Mega Trend
    Selected Trends That Impact Your Business And Markets
    Analysis of Opportunities and Unmet Needs
    Example: Urbanisation, Satellites
    Example: Mega City electric cars with small turning radius, autonomous parking in busy cities, Facebook on wheels, seamless switching from home to car
    Impact on Future Product/ Technology
    Sub Trend
    A Sub Layer of Trends that Has Wide Ranging Impact
    Example: New Product Opportunity - New Mega City Cars, Car sharing,
    New Technology Opportunities – Connected car , e.g. Internet Radio
    Impact to Your Industry
    Visualizing The Roadmap Of These Critical Forces Through Scenario Building and Macro Economic Forecasts
    Example: Three concepts of urbanisation will emerge: megacities, mega regions and mega corridors. Smart Cities. Civilian satellites means high speed broadband, wireless and 4G and free wi-fi in public places/cities
    Example: People in future will need “personal mobility” not necessarily cars to commute to work. This will lead to need for integrated mobility combining all forms of transport including cars
  • 32. Sarwant Singh
    Partner & Practice Director, Automotive & Transportation + 44 207 915 7843
    Archana Amarnath
    Team Leader + 44 207 915 7893
    For More Information Contact Us