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Mega Trends in Enterprise Communications in APAC and where we are now
Mega-Trends in Enterprise Communications in Asia Pacific and where we are now Pranabesh Nath Research Manager Frost & Sullivan 27 Feb 2012
More than $14 billion spent on UC solutionsin the last 3 years in Asia Pacific
Enterprise communications becoming richer, more collaborative andincreasingly moving towards the cloud Improving Rich Declining Telecom Infrastructure Communications Costs Pervasive video Context & presence aware Increasing Shift from CAPEX Globalization to OPEXConsumerization Collaborative Cloud Generation Yof IT Communications workforce Native and new Conferencing Social
Total Market – UC ApplicationsKey Trends: • Enterprise video grows 20% y-o-y • IP Telephony adoption grows – 9% • Mobility demand on the upswing • Markets & users are maturing
Slightly more than one-fourth of enterprises in APAC havestarted using Cloud Computing Hybrid clouds lead the way ; Cloud adoption growing at a rapid pace 16% 3% 71% 29% 10% Not adopted yet Public cloud Private cloud Hybrid cloud N = 600 Survey done with IT Managers and CIOs in Australia, Hong Kong, China, India, Singapore and Malaysia Source: Frost & Sullivan in Q2 2011. 64% with >500 employees and 36% with 200 to 499 employees.
Interplay of devices and delivery models BYOD adoption to explode On Device Interplay between on- device, on-demand, and on- premise Hybrid models to drive TCO On Demand SMB and Large Enterprises have different demands On Premise Virtualization expected to drive integration Network Foundation
Context & Presence AwareEmbedding Communications, Extracting the right information & context, andEngaging on the right media will enable a truly Collaboration-enabled EnterpriseInformation-centric processes Complexity of Process Collaboration Context Aware Enabled Communications Business Process Communication Simple Enabled Business Communications Process Approval or Notification WE ARE HERE Processes (MOSTLY) No. of people in the business process
Growth Applications in APAC Integrated solutions will become the norm Cloud platforms are gaining momentum Software endpoint clients are gaining momentum Increasing focus by customers in a utility model Growth in the SMB segment to be driven by software & services $9.15 Bn total UC market by 2017
Mobile devices are becoming the primary endpoint
UC – as – Service witnessing increasing tractionKey Trends: • Rise of cloud UC platforms • Managed video growing in maturity • SMB specific solutions increase • Professional Services witnessing demand
Over 40 Percent of Companies Have Formal Social Networking Initiatives – APAC companies follow behind Significantly more medium and large companies have formal social networking initiatives compared to their smaller counterparts. Formal Social Networking Initiatives within Organizations by Size of Organization (U.S.), 2011 Small Medium Large Yes 30% 53% 46% No 54% 35% 26% (N=2,006) Don’t know 16% 12% 28% Total number: 721 403 882 (N=833) Indicates significantly higher than comparison group at the 95 percent confidence level.Q9. Does your organization formally have social networking initiatives?Q9A. Who initiated the use of social media tools in the organization? (Multiple response) Source: Frost & Sullivan analysis.
Key Takeaway Messages Macro-economic factors may affect long term growth Integration is increasing, pure-play players will need to innovate Video is the new voice, video integration has become the killer-app. BYOD will usher mobility applications into the enterprise faster than previous projections Business models are changing – managed providers gaining prominence, channels will need to re-orient. Vendors need to innovate from pure hardware model to software & cloud
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For Additional Information Donna Jeremiah Carrie Low Corporate Communications Corporate Communications Asia Pacific Asia Pacific +61 (0) 8247 8927 +603 6204 5910 firstname.lastname@example.org email@example.com Jessie Loh Pranabesh Nath Corporate Communications Industry Manager Asia Pacific ICT +65 6890 0942 firstname.lastname@example.org email@example.com