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Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
Impact of Big Data on Automotive Industry
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Impact of Big Data on Automotive Industry

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Global Data Traffic and Big Data Market Revenue Potential , Connected Cars Accelerating Big Data Opportunities, Why Big Data in the Car Industry – The Business Case, Impact of Big Data on Vehicle …

Global Data Traffic and Big Data Market Revenue Potential , Connected Cars Accelerating Big Data Opportunities, Why Big Data in the Car Industry – The Business Case, Impact of Big Data on Vehicle Pricing, Key Societal, Technology and other Challenges for Big Data Implementation, Where it can Help - Big-Data Features and Services, Big Data Explicit Savings from a Vehicle, Snapshot on Dash Labs

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  • 1. Impact of Big Data on Automotive Industry Explicit Annual Savings of About $800 per vehicle Sarwant Singh, Senior Partner & Practice Director Niranjan Manohar, Program Manager Automotive & Transportation 10 December 2013 A Joint Presentation with Jamyn Edis Co-founder and CEO of Dash Labs, Inc. © 2013 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
  • 2. Today’s Presenters Sarwant Singh Niranjan Manohar Senior Partner and Practice Director, Program Manager, Frost & Sullivan Frost & Sullivan Jamyn Edis Co-Founder and CEO Dash Labs, Inc. 2
  • 3. Agenda No. Topic Page 1 Global Data Traffic and Big Data Market Revenue Potential 4 2 Connected Cars Accelerating Big Data Opportunities 5 3 Why Big Data in the Car Industry – The Business Case 6 4 Impact of Big Data on Vehicle Pricing 7 4 Key Societal, Technology and other Challenges for Big Data Implementation 8 5 Where it can Help - Big-Data Features and Services 9 6 Big Data Explicit Savings from a Vehicle 11 7 Snapshot on Dash Labs 12 3
  • 4. Global Data Traffic and Big Data Market Revenue Potential Digital content is doubling every 18 months – most of the data in the world today has been created in the last two years alone Global Data Traffic and Big Data Market Revenue Potential, Global, 2010 - 2025 Global Data Traffic in Zettabytes, 2010-2025 Global Big Data Market in $ Billion, 2010-2025 $122.6 100.2 $87.85 2025 34.1 $47.37 7.6 $3.56 1.2 2010 2015 2020 2025 2010 2015 2020 2025 Source: Frost & Sullivan analysis 4
  • 5. Connected Cars Accelerating Big Data Opportunities ~35 Million vehicles in 2020 will make available relevant data sets for OEM’s to assimilate and convert them into actionable insights Connected and Non-Connected Cars, North America and Europe, 2013 and 2020 ~34.0–34.5 million 35.0 ~8.5–9.0 million Units (Million) 30.0 25.0 20.0 15.0 10.0 5.0 0.0 2013 2014 2015 Connected Car 2016 2017 2018 2019 2020 Non Connected Cars As of 2013 Frost & Sullivan expects less than 2 percent of vehicle data to be useful for monetization Meaningful data sets is expected to grow from 10MB to 5GB in an average connected car by 2017/2018 Note: All figures are rounded. The base year is 2013. Source: Frost & Sullivan analysis. 5
  • 6. Why Big Data in the Car Industry – The Business Case Key driver for implementing a three pronged big data (internal, external and connected) strategy is the billion dollar cost savings it can provide OEMs/year, and new revenue generation opportunities it can generate across the industry eco system Digital Leads Internet Aggregators Warranty Costs Reduction, Predictive Maintenance Product Performance Analysis, Production and Supply Chain User & Dealer Satisfaction Advanced Mobility services, Dynamic Navigation and Parking Images and logos are only for representation Source: Frost & Sullivan analysis. 6
  • 7. Impact of Big Data on Vehicle Pricing Transaction pricing to become transparent as internet aggregators enter the market, vehicle pricing transparencies is expected to disrupt dynamics of the industry Big Data Helping Create New Services Transparent Pricing on New Cars Digital Profiles of Used Cars Pricing Analysis made available by country, state, city or even local dealership Electronic tagging of used cars, creating history and profiling Highest and lowest price of a car for the same specification will be brought down by at least 5 to 10 percent. Profiles are segmented by leveraging several data points to obtain a deeper understanding of the customer. Disruptive Influence that Big Data can have Mystery Shopping Jobs of Pricing Analysts Influencing Customer Decisions Foray of internet aggregators could lead to OEM/Dealer’s losing control over the potential flow of information which plays a crucial role during the consideration and purchase decision of customers. 7
  • 8. Key Societal, Technology and other Challenges for Big Data Implementation Harnessing relevant and prioritized vehicle and user data are key answers to industry challenges Big Data: Relevant & prioritized information – What data you process and what data you don’t Understanding the customer from the web (car vs. lifestyle preferences) – Customer Analytics and CRM Shortage of skill set for data analytics and data governance – Data Scientists The need for better data quality – High data transfer cost per Data privacy issues on the type of data being shared – Government limitations Whose benefitting from the ecosystem – Monetizing data and and driver concerns vehicle for downloading information sharing value amongst ecosystem partners Images and logos are only for representation Source: Frost & Sullivan analysis. 8
  • 9. Where it can Help - Big-Data Features and Services A successful crowd sourced product offering like Waze which was lapped up by Google for $1 billion (without a revenue model) is a classic example of big data success Product Planning OEM Warranty & Aftersales/Dealers Marketing Component Failure Prediction Dynamic Parts Pricing Optimizing Vehicle Performance OEM OEM Connected Services Providers Fleet Related Services Targeted Digital Marketing Traffic Management Fleet Optimization Predicting Recall Scenarios Social Media Usage Analytics Road Infrastructure + Public Transport Dynamic Route Planning Apps & HMI Usage Analytics Proactive Diagnostics Brand Loyalty Analytics Multimodal Journey Planning Freight Pricing Feature Demand by Regions Used Car Valuation Cross Brand Ownership Analytics Disaster Management Driver Behavior Analysis Demand Sensing – Production Scheduling Parts Inventory Management Deals & Rebates EV Related Services Asset Tracking Feature Packaging (Option/Std) Service Contracts Upselling Product Feature Campaigning Crowdsourced Traffic + Parking + Weather Prognostics Tailored Auto Financing Eco-Driving + Driver Training Usage-Based Insurance Forward Looking Innovative Services Current Services which will benefit from Big Data Source: Frost & Sullivan analysis. 9
  • 10. Examples of Big-Data & Connectivity Features and Services Toyota is using its big-data traffic service in Japan as a more hotspot type service to help in times of disasters to guide traffic to safe spots Services/Features Multimodal Journey Planning ExistingEvolutionary Future – Revolutionary Impact Example Activity Moderate X Embark App, California Disaster Management X High Toyota, Japan Door to Door Mobility X Moderate Daimler Moovel EV Related Services X Low Ford, GM, Tesla Crowdsourced Traffic + Parking + Weather X High Inrix, USA Eco-Driving + Driver Training X High Fiat EcoDrive Low Google (2020) Automated On-Demand Taxi Driver behavior Based Insurance X Prognostics Fleet Productivity Driver Training Moderate X Citroen/Vauxhall X X High Volvo Trucks High X Volvo Trucks Moderate None Source: Frost & Sullivan analysis. 10
  • 11. Big Data Explicit Savings from a Vehicle Frost & Sullivan expects an annual savings of ~$700—800 per from leveraging Big Data • Reduction in warranty costs • Reduction in product development costs • Reduction in recall related expenses • Increased aftersales revenues OEM Service Providers • High quality of LBS services Infrastructu -re / Society • Reduction in infrastructure development cost • Smart parking and other public use cases • Reduction in congestion using big data Vehicle Users • Reduction in insurance premiums after UBI 11
  • 12. DRIVE SMART
  • 13. @dashmobile
  • 14. @dashmobile @dashmobile
  • 15. SAFETY SAVINGS SOCIAL
  • 16. BOS DET SF DEN KC CHI NY LA HOU @dashmobile
  • 17. ‘AUTOMOTIVE GRAPH’ @dashmobile
  • 18. DASH PLATFORM @dashmobile
  • 19. WINNER - ‘APPS FOR VEHICLES’ CHALLENGE WINNER - BMW ‘FUTURE MOBILITY’ CONTEST WINNER - FORD ‘FUEL APP’ CHALLENGE
  • 20. Next Steps Develop Your Visionary and Innovative Skills Growth Partnership Service Share your growth thought leadership and ideas or join our GIL Global Community Join our GIL Community Newsletter Keep abreast of innovative growth opportunities 21
  • 21. Your Feedback is Important to Us What would you like to see from Frost & Sullivan? Growth Forecasts? Competitive Structure? Emerging Trends? Strategic Recommendations? Other? Please inform us by “Rating” this presentation. 22
  • 22. Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, and Twitter http://www.facebook.com/FrostandSullivan http://www.linkedin.com/groups?gid=4480787&trk=hb_side_g http://www.slideshare.net/FrostandSullivan www.twitter.com/FS_Automotive 23
  • 23. For Additional Information Sarwant Singh Senior Partner Automotive & Transportation +44 (0) 207 915 7843 sarwant.singh@frost.com Niranjan Manohar Program Manager Automotive & Transportation (+91) 44 6681 4002 niranjanm@frost.com Jamyn Edis Co-Founder and CEO Dash Labs, Inc. 1.857.540.9790 jamyn@dash.by 24

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