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How the health & wellness mega trend is impacting the chemical industry

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Frost & Sullivan analysis of how health & wellness mega trends are impacting the chemical industry.

Frost & Sullivan analysis of how health & wellness mega trends are impacting the chemical industry.

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  • The total Global Personal Care Market was valued around $328 billion in 2009Growth varies by country, product category, but in general, the market is exhibiting a healthy 5 to 6 percent annual growth rateCurrently, the Nutricosmetics and Cosmeceuticals segments are growing at a faster rate than the Dietary Supplements and Cosmetics & Toiletries segments, suggesting a growing overlap between the two primary market sectors of Supplements and Cosmetics


  • 1. Health and Wellness Trends and their Impact on the Chemical Industry
    Dr. Brian Balmer
    Yong-Li Qian
    2nd December 2010
  • 2. Focus Points
    Health & Wellness trends impacting the Chemicals & Materials industry
    Health & Wellness Trends in Transportation
    Health & Wellness Trends in Construction & Utilities
    Healthy building design trends
    Health & Wellness Trends in Food, Drug & Cosmetic Applications
  • 3. An Overview of Health & Wellness Trends
    Putting "Wellness" in Context
  • 4. Health & Wellness in Context Frost & Sullivan's assessment of the key megatrends impacting Chemicals & Materials companies
    Low CarbonEconomy
    Health &Wellness
    Functionality &Performance
  • 5. Health & Wellness as a MegatrendWhat does it mean?
    2010 represents the 20th year of publication of the UN Human Development reports:
    "For the first time since 1990, the Report looks back rigorously at the past several decades and identifies often surprising trends and patterns with important lessons for the future."
    "[There is] widespread acknowledgement that GDP is not the ideal measure of well-being... It's time we admitted that there's more to life than money, and it's time we focused not just on GDP but on GWB - general wellbeing."
    Source: UK government press release, Nov 2010
    "More than one in three French people can not find enough time to take care of their well-being."
    Source: Ipsos survey sponsored by MerckPublished in Le Monde, Nov 2010
    * Original French term: bien-être
    Quality of life
  • 6. Impact of Health & Wellness TrendsThe continuing drive to live in a safe, secure and healthy environment will have a wide range of ramifications for Chemicals
    Urban environments designed around personal well-being e.g. by using anti-graffiti coatings on building exteriors
    Materials for "healthy buildings" such as odour-neutralising paints, or electric lighting integrated into wallpaper using polymer electronics
    Modern engineering practices will enable the use of natural materials such as wood, but in modern architectural designs without the drawbacks traditionally associated with natural materials such as lack of uniformity
    PPE (personal protective equipment) for safety at work
    Structural materials for cars that improve pedestrian impact safety performance
    Exposure to chemicals - regulation such as Europe's REACH to be implemented in other regions too
    In addition to these trends, chemicals are also a critical element of many healthcare solutions. The areas of greatest growth will be in chemicals & materials used in preventative and diagnostic applications.
  • 7. Health & Wellness Trends in Transportation
    and their impact on Chemicals & Materials
  • 8. Securing the Health and Well-being of Vehicle PassengersThe next big trend after environmental (fuel efficiency)
    OEMs generally tend to focus on one of the 7 key factors (as shown on the right) for positioning of their vehicle brands.
    For each factor OEMs evaluate whether they want to be ‘best-in-class (BIC)’, ‘amongst the leader’ or ‘a follower’.
    Those factors which strengthen their brand values are normally bracketed in the ‘BIC’ box (e.g. Volvo on safety, BMW on driving dynamics).
    This new factor will evolve from the current focus on environment. We already see huge evidence of this factor in modern society.
    Factors which currently form basis of differentiation among OEMs
    Design and Styling
    Cost Of Ownership
    Driving Experience
    Health, Wellness and Well-Being is expected to be the Next Big Factor For Differentiation for OEMs
    Source: Frost & Sullivan
  • 9. Securing the Health of Other Road UsersPedestrian impact safety is a key trend in car design for Europe
    The European Pedestrian Impact Phase 2 standard comes into force in 2010. Malleable steel, polyurethane foams and other energy absorbing materials are being used in automotive bumper systems to meet pedestrian lower-leg impact requirements.
    Two competing product approaches. Metal alloys versus polymer based products
  • 10. Health & Wellness Trends in Construction & Utilities
    and their impact on Chemicals & Materials
  • 11. Health & Wellness in BuildingsRecent trends
    Governmental support
    Materials for healthy buildings
    "WHO recognises the international importance of healthy buildings."
    Source: CIB update on Task Group 77, Aug 2010
    "The adhesives and sealants of our OSI Green Series set new standards in environmentally compatible building and healthy homes."
    Source: Henkel
    Healthy indoor environment
    The restaurant is well ventilated, lit with natural light and incorporated non-toxic materials to promote a high quality indoor environment for both customers and employees.
    Detail from a case study, "Green McDonald’s Restaurant", completed in July 2009
  • 12. Healthy Building DesignWhat constitutes a "healthy" building?
    Lighting, ventilation and humidity considerations (and how to balance this against thermal / energy efficiency considerations)
    Air quality, emissions & toxicity concerns
    Keeping out external pollution (noise, electromagnetic etc.)
    Building design (layout and ergonomic considerations)
    Disease and infection control
  • 13. Healthy Building DesignWhat other factors from the built environment can influence health & wellness?
    Urban planning can be just as important as the design of individual homes
  • 14. Health & Wellness Trends in Food, Drugs & Cosmetics
    and their impact on Chemicals & Materials
  • 15. Agenda
    Market Overview
    Market Factors: Drivers & Restraints, Challenges
    Additional Insights and Growth Opportunities
  • 16. When ingested, nutricosmetics support the function and the structure of the skin, nails, and hair, having a preventive or reactive effect.
    What are nutricosmetics ingredients?
    Ingredients used in nutricosmetic products to impart effects, such as:
    Vitamins such as A, C, and E
    Carotenoids such as lycopene, lutein, and beta carotene
    Others such as fruit and vegetable extracts, green tea extracts, CoQ10, and collagen
    What is a Nutricosmetic?
  • 17. Nutricosmetics
    Digestible Supplements that offer beautification and/or personal hygiene benefits
    $ 2.1 Billion
    Cosmetics and Toiletries
    Products that offer beautification and/or personal care/hygiene benefits
    $ 250 Billion
    Outside the Body
    Consumer Benefit
    Cosmetic products that offer nutritional and/or health benefits
    $ 11 Billion
    Dietary Supplements or Nutraceuticals
    Digestible Supplements that offer nutritional and/or health benefits
    $ 65 Billion
    Inside the Body
    Inside the Body
    Outside the Body
    Active Ingredient Delivery Format
    Market Overview
  • 18. The largest segment of the ingredients market is captured by an Others category including fruit & vegetable extracts, CoQ10, phytosterols, and collagen --> implying the market is very fragmented.
    • Others represent the largest market segment in the nutricosmetics ingredients market with 53.6% market share. This category includes a large number of ingredients such as fruit extracts, green tea extracts, CoQ10, phytosterols, and collagen.
    • 19. Next, carotenoids have a 23.3% market share. Key ingredients include beta-carotene, lutein, and lycopene
    • 20. Vitamins A, C and E hold the third largest market share representing 23.1% of the market revenues. Vitamin A palmitate and vitamin A acetate (retinyl acetate) are the principal forms used as nutritional supplements.
    Nutricosmetic Ingredients Market: Revenues by Product Type (EU & NA), 2009
    Source: Frost & Sullivan
    Nutricosmetic Ingredients
  • 21. Establishing
    Uneducated Consumers
    Unclear Market Definition
    Nutricosmetic Industry Performance
    Quality and
    Formulation Stability
    Source: Frost & Sullivan
    Industry Challenges
  • 22. Growth Opportunities
    Aging Concerns in Population
    Potential Geographic Regions – NA, Russia
    “Beauty from within”
    Partnerships: Supplement & Cosmetics Companies
    Natural & Organic Trends
    Hair & Nail Applications
    Growth Opportunities
  • 23. Education, credibility, reliability are the key areas of improvement needed to
    Success Factors
  • 24. Summary & Conclusions
  • 25. SummaryHow Health & Wellness trends impact chemicals & materials use
    Health & well-being as a general mega trend is gaining more and more attention at present
    Downstream industries are reacting to this as a result
    As these industries react, many of the new solutions will require innovation from the chemicals & materials industry for their implementation
  • 26. Next Steps
    • Request a proposal for or Growth Partnership Services or Growth Consulting Services to support you and your team to accelerate the growth of your company. (myfrost@frost.com) 1-877-GoFrost (1-877-463-7678)
    • 27. Join us at our annual Growth, Innovation, and Leadership 2011: A Frost & Sullivan Global Congress on Corporate Growth (www.gil-global.com)
    • 28. Register for the next Chairman’s Series on Growth: Developing a Visionary Perspective for the Future (December 7th)(http://www.frost.com/growth)
    • 29. Register for Frost & Sullivan’s Growth Opportunity Newsletter and keepabreast of innovative growth opportunities(www.frost.com/news)
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  • 31. Sarah Saatzer
    Corporate Communications
    Chemicals, Materials & Food
    +1 210 477 8427
    For Additional Information