In a futuristic scenario automotive retail will be influenced by social media, fashion, apparel and the consumer electronics industry. While new cars today are sold via traditional bricks & mortar dealerships, a revolutionary, omni-channel approach will evolve, operating one unified integrated channel of ‘bricks and clicks’, with the entire new car buying process being carried out online as well as mobile and/or non-mobile. This will include finance and insurance deals, with minimal to possibly no need for brick & mortar dealerships. In the future, car retailers are therefore expected to operate both: brick & mortar as well as online or mobile showrooms in independent silos. In this presentation Frost & Sullivan Partner and Global Practice Director Automotive & Transportation, Mr. Sarwant Singh, and Growth Consulting Director, Mrs. Julia Saini, give a comprehensive analysis of a new omni-channel retail strategy in the automotive industry and discuss opportunities for an every growing value chain. In a recent study, they found that about 4 per cent of all future new cars could be sold completely on-line by 2020, amounting to about 4.5 million cars.