Analytics has undergone a transformational journey from just data warehousing and mining to providing predictive business intelligence. As organizations adjust to the rapidly changing digital lifestyle of consumers worldwide, they are discovering the importance and the impact of analytics. Keeping in mind this changing environment, the industry now demands a set of initiatives to ensure sustained growth through structured market feedback, enhanced product innovation, greater value generation, and targeted visibility creation. To meet this demand, NASSCOM partnered with Frost & Sullivan to create a Product Excellence Matrix (PEM) to benchmark Indian software products across defined categories. This document provides key takeaways from the NASSCOM-Frost & Sullivan Study.