Automotive Human Machine Interface: Bridging the Gap Between Driver and Car


Published on

Frost & Sullivan presentation on the Automotive Human Machine Interface. Research Associate, Krishna Jayaraman, gives insights on OEM and supplier strategies to deliver a HMI solution which would make driver interaction with the car intuitive and effective in a safe way. The presentation covers the market for automotive human machine interface in Europe and North America focusing on haptic interface (steering wheel controls and multifunctional knobs) and voice control interface, the consistency of demand for such systems in these countries, and the competitive dynamics.

Published in: Business, Technology

Automotive Human Machine Interface: Bridging the Gap Between Driver and Car

  1. 1. Automotive Human Machine Interface –Bridging the Gap Between Driver and Car Krishna Jayaraman, Research Associate Automotive and Transportation Industry 29th September 2011
  2. 2. Today’s Presenter: Krishna Jayaraman Functional Expertise More than an year of automotive research experience, having worked on over three projects on a global scale. Specific expertise in: - New market entry and diversification strategies - New business model analysis and evaluation - Competitive benchmarking and OEM strategy analysis Industry Expertise Experienced in Automotive Infotainment and Telematics, specific expertise in: - In-vehicle connectivity, interfacing of smartphone and other consumer electronics in car - Infotainment and Navigation platforms - Automotive Human machine interfaceKrishna JayaramanResearch Associate What I bring to the TeamAutomotive & Understanding of the automotive infotainment market and growing trends in interiors andTransportation connectivity. Data analysis and representation, extensive presentation skills.Frost & Sullivan Knowledge about dynamics between consumer electronics (smartphone) and automotiveSouth Asia industryChennai, India Career Highlights Research Associate, tracking industry trends in Automotive Infotainment and Telematics. Engineering intern at Engine factory, Ministry of Defense, Chennai. Education Bachelors in Engineering in Mechanical Engineering, Anna University, Chennai
  3. 3. AgendaIndustry needs and HMI selection criteria 4HMI Development Strategy 5Elements of HMI 6Industry Challenges 7Key Market Trends 8Overview of Central Displays 9Overview of Head up Displays 10Overview of Instrument Clusters 11Connectivity and Revenue Generation models 12Proliferating Industry Alliances 13Market expectations for Voice Control Interface and Multifunctional Knobs 14Future HMI approach 15Conclusions 16Highlights of the Research 17Highlights from Comfort and Convenience study, existing and future production plan 18-23Existing and Upcoming Research 24Next Steps 27For Additional Information 30 3
  4. 4. Criteria for HMI DevelopmentHMI Development Must Cater to Consumers’ Safety, Comfort and Ease of Use Particularly for safety andNeeded to improve navigation occupant safety Relevant Fail-safe Information Increase Efficient comfort controls Preferences for HMI applications Choice between Ease of use System cost different controls or a single control for the system Particularly in telematics and Critical to increase uptake infotainment rates Source: Frost & Sullivan
  5. 5. HMI Development Strategy Designing a user friendly and intuitive HMI allowing personalization of information is the key focus Evaluating Designing user Prototyping, evaluation Final implementation Objectives user needs interaction module and testing Input Output HMI LogicEvaluation of user Designing a safe, easy to Designing layout of display, Based on different criteria After tests anddemands and use and reliable HMI different menu structures, a prototype HMI is made evaluation, theexpectations. multimodal HMI concept HMI logic, choosing input and is evaluated in the designed HMI is with proper split of and output options for testing environment. implemented in the functions keeping user different in-vehicle dashboard of car. needs in mind. functionalities. Feedback from testing Consumer feedback “More and more features inside the car, doesn’t really make sense because it will make driving more difficult. So a balanced distribution of functions should be made on different types of available HMI in order to make the system less complex and easy for the user” – Leading Tier 1 Supplier Source: Frost & Sullivan
  6. 6. Elements of HMI Natural speech, touch screens and handwriting recognition will gain prominence in coming years, 3D HMI and reconfigurable displays will be the preferred technologies OutputCamera based visual inputs Multifunctional/ Rotary Knob Voice notifications and alerts Touch Screen, Touch pads/ Input Handwriting recognition Steering wheel controls Central displays, HUDs, instrument clusters and RSE displays Buttons on system/console ((( ))) Voice commands HMI Logic ((( ))) Haptic feedback for safety systems
  7. 7. Industry ChallengesDriver distraction focused information prioritization to be the key challenge Prioritization and split of information content Smartphone interfacing High cost Industry Challenges Driver distraction Interior space constraints Challenge from aftermarket products Source: Frost & Sullivan
  8. 8. Key Market Trends Voice technology will be the next big thing, Multifunctional knobs to be prevalent in luxury segment Market Trends – Europe Market Trends – North AmericaInitial acceptance in premium Voice enabled telephony and mediasegment, will trickle down to mass controls to notice high penetrationmarket in future Negligible penetration,Market primarily driven restricted to luxury segmentby premium automotivesegment Functions like cruise control,Most preferred type of telephony and media controlsHMI controlling almost all to be seen on steering wheelfunctionalities Increasing need for HUDs and High preference towards touch large central display screens screens and large central displays
  9. 9. Central DisplaysDemand for central displays will be driven by infotainment functionalities Safety and What level of functionality DAS integration can be Navigation expected? Music control Local information Central display Central display Radio Internet Telephone Smartphone and USB interfacing TV tuner Vehicle diagnostics System Smartphone Settings apps Climate “On the positive side, we see true color information representation, dynamics, and controls highly sophisticated graphics. Display size also matters with respect to a more appropriate size of the displayed information. On the negative side, we are challenged by display packaging, power consumption and heat development “ – Tier 1 supplier
  10. 10. Overview of Head up displaysHUDs are gaining prominence amidst issue of high cost Why head up Prioritization of Minimal driver display? information distraction Safety mandates, legislations and Virtual Image at regulations Windshield bumper distance Reduction in cost of electronics favor customers Brand differentiation tool Is cost the primary barrier for Fold Mirror market uptake? Aspheric Driver Mirror High cost LC Display Increased complexity of the system “HUDs will be always limited to projecting information that is relevant while driving. Addition of infotainment functionalities doesn’t make sense because driver gets distracted. HUDs will never replace the instrument cluster in a driver’s dash board. ” - Leading Tier 1 Supplier Source: Frost & Sullivan
  11. 11. Instrument ClustersClusters go digital to prioritize information Analog control Analog-Digital Fully digital control 3D interfaces and systems control systems systems high graphics 2005 2010 2013 2017 Electromechanical instrument clusters Focus on graphical displays Widespread adoption of digital instrument clusters, how is itAdvantages Challenges possible? Needs Source: Frost & Sullivan
  12. 12. Connectivity and Revenue Generation ModelsConnectivity is being provided by telecom operators, the only way OEMs can make moneyis through their HMI Cloud based Vehicle based Provider approach Revenue Opportunity: HMI – Display Revenue Opportunity: HMI - Display Apps Apps All Data accessed from Cloud Smartphone used for connectivity Smartphone / in-built modem used for connectivity Partial Intelligence in Car Enabler approach Smartphone based Replicator approach Revenue Opportunity: App / embedded unit Revenue Opportunity: HMI - Display Apps Apps AppsVirtual skins loaded both on car and mobile phoneSmartphone provides connectivity Source: Frost & Sullivan
  13. 13. Proliferating Industry AlliancesInclusion of third party software developers to influence value chain dynamics HMI tooling software providers Fujitsu CGI studio, Mecel populous and Kanzi Rightware are examples Tier 2 Suppliers Display screen providers, voice technology providers, telecom providers What influence do they Tier 1 Suppliers/System integrators have on the existing (for example continental, Harman) value chain? Vehicle Manufacturers (for example, Mercedes, BMW, VW) Consumers Aftermarket Distributors New entrants in the visual HMI domain Existing in-vehicle HMI value chain Source: Frost & Sullivan
  14. 14. Overview of Total HMI Market Basic voice interface to witness high penetration across all segments, advanced voice to favor mass market adoption in the future Automotive Human Machine Interface Market: Forecasts for Total HMI market (Europe), 2010,2014 and 2017 Penetration of HMI interfaces in 2014 100 Vehicle penetration(%) 80 Vehicle penetration(%) Vehicle penetration(%) 60 ~62% 40 ~38% 20 ~20% ~26% ~10% ~17% ~6% ~7% ~6% 0 Basic Voice Interface Advanced Voice Interface Multifunctional Knobs 2017 2010 Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan Automotive Human Machine Interface Market: Forecasts for Total HMI market (North America), 2010,2014 and 2017 Penetration of HMI interfaces in 2014 100 Vehicle penetration(%) 80Vehicle penetration(%) Vehicle penetration(%) 60 ~68% 40 ~43% 20 ~24% ~34% ~10% ~20% ~4% 0 ~5% ~5% Basic Voice Interface Advanced Voice Interface Multifunctional Knobs 2017 2010 Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan Note: Advanced voice includes basic voice package.
  15. 15. Future HMI approach OEMs are reluctant about introducing a system fully dependent on smartphones OEM control on the information content Personalization of information display Integration of DAS in the line of sight of driver OEM controlled New concepts like Eco route to HMI alone cannot reduce driver Filtering apps certification induce developments in visual HMI distraction, integration of safetyinformation for in-vehicle use. systems with visual interfaces. Approach to reduce distraction Driver assistance Infotainment system system Where are the revenues coming from? HMI Consumer To Driver electronics udio isual aptic
  16. 16. ConclusionsHMI market is closely linked to consumer uptake rates of the optional packages To develop a user interface that is simple, accessible,Consumer demands for safety and convenience less distractive and affordable is the most significantalong with vehicle manufacturers’ strategy to challenge. The location of user interface and the type ofrealize their brand philosophy are likely to be the information depending on the driving conditions are themajor driving forces of the automotive human main issues in the development of an efficient HMI.machine interface market. Brand Efficient differentiation and cost-effective to be the major HMI is the key driver Conclusions End Consumers to Localisation and play an important multi-modality is factor the trend Conclusion from the Consumer ResearchAdvanced and innovative HMI such as HUD are Integration of the user interfaces of various comfortvery expensive. Consumers find most of the and safety systems into one single system throughinnovative solutions as features that they are not localisation and multi-modality is a growingwilling to pay for. Thus, most of the solutions are trend as it reduces the number of interfaces andlimited to premium segment vehicles. ECUs needed for the system. Source: Frost & Sullivan
  17. 17. Highlights of the Research Service Detailed analysis of market and technology trendsof the European and North American automotiveHMI market. Revenues and unit shipments analysis of variousHMI technologies including voice control system,haptic interface and visual interfaces. Consumer perceptions towards different HMItechnologies and their willingness to pay towards thesystems. Scenario analysis for unit and revenue forecasts forvarious HMI technologies. OEM and supplier strategies on human machineinterface technologies, multi-modal HMI solutions. Drivers, restraints, industry challenges and theirimpact analysis on automotive HMI. OEM and supplier profiles Regional differences in technology adoption andtake rates. Source: Frost & Sullivan
  18. 18. 2011 Comfort and Convenience VOC Study Objectives : European Consumers’ Attitudes, Perceptions, and Willingness to Pay Towards Multiple Comfort and Convenience Technologies during Different Driving Phases • What are consumers pain points by the different driving phases- from outside the car to parking and Pain Points exiting the car? How can this be bridged by new comfort convenience technologies?Analysis by Driving • In consumer perception, how do they define comfort and convenience in the car? How does this vary by Phases different driving phases? • How important is Comfort & Convenience in relation to other vehicle benefits : emission, fuel consumption, Consumer vehicle cost, reliability, etc Attitudes, • What level of importance do consumers associate with different comfort convenience technologies when it Perceptions & comes to car purchase decisions? Importance • What are consumer awareness levels when it comes to existing and new comfort convenience technologies? • What are consumers willing to pay for different comfort convenience technologies inside the car byWillingness to pay different areas? for Comfort • Do consumers want any existing or upcoming comfort convenience technology as option or standard? In Technologies case of option, what are consumers willing to pay incrementally? Determine best • What is the best combination of comfort and convenience package as desired by the consumers? What Comfort are the differences across driving phases? Convenience • What is the corresponding package price for different packages by different driving phases? Package • How do these packages vary by different vehicle segments and geographies? • Compared to the 2007 study, how have the results varied in terms of consumers choice and willingness toTracking Analysis pay for different comfort and convenience technologies? • How do these results vary by vehicle segment and geography? Vehicle • What brands consumers perceive to have best in comfort and convenience packages? Satisfaction & • What brands do consumers perceive to be best in terms of comfort and convenience packages?Brand Perceptions 18
  19. 19. Frost & Sullivan Proposes to Evaluate Comfort ConvenienceTechnologies by Different Driving Phases Life on Board – Driving Phases Away from & Opening and Set-up the Parking and Actual Driving Approaching the Entering the Instruments & Start Leaving the Phase of the Vehicle Vehicle Vehicle the Vehicle Vehicle Functions and Requirements• Remote access • Keyless entry, • Automatic • Navigation, • Storage spacefeatures, Setting interior adjustment – Infotainment, requirements,Remote functions , seating, seating, lighting, driving dynamics power closurecommunication, lighting, HVAC, HVAC and related elements systems,EV related display, Input HMI navigation and like ACC, Input homelink systemsapplications options for all Bluetooth setup Output HMI and Parking features options – by different driving conditions (e.g. Motorway, city, etc) 19
  20. 20. Existing and Upcoming Technology Elements in Different Comfortand Convenience Domains (not exhaustive and to be finalised withclients) Comfort Current Features Expected Future FeaturesConvenience AreaVehicle Access Passive Keyless Entry Under Vehicle Surveillance Systems Remote Keyless Entry Enhanced command/control of all vehicle functionsand Security Smart car key Notification of vehicle security and diagnostic alerts Remote communication app – pre-conditioning Eco-scores Remote Communication App – Vehicle Finder Matching driving history/patterns with Picture ID of driver Remote door lock unlock Linkage to OEM Web portals for maintenance reminders Smart key fob - with Near Field Communication Automatic opt-in marketing data on vehicle usage and driver Integration of Key Fob with smartphone application preferences Fingerprint recognition Control of vehicle functions remotely with graphical confirmation (e.g. doors, windows, engine start, HVAC, seat, navigation, audio) Reconfiguration of vehicle preference settings easily and remotelyLighting Interior Ambient Lighting with Accent colors Welcome and departure lighting Interior LED lighting electronics, for steering, switches Fiber Optic 3D Light Guide & controls Climatised/ Personalized Ambient Lighting - White LED with light Door ajar warning light guide/curtain Play Protection Automatic Mood LightingHVAC Automatic A/C HMI (Speech recognition for A/c control Individual Occupant Air-conditioning (Multi-Zone) Smartphone apps for HVAC activation Direct Heating and Cooling of passengers (Through Physiologically controlled A/c Seat) Odor / Dust Control (anti-microbial/moisture resistant technologySeats Thermal sensors Intelligent seats with sensing technologies Front seats with Luxury Massage function Humidity Control Shoulder, lumbar, lateral and thigh support Active Headrests Self-limiting Seat Heaters Integrated Child Seat (ICS) Seat Position Memory Anti-whiplash seats Multi Contour Backrest 20
  21. 21. Existing and Upcoming Technology Elements in Different Comfortand Convenience Domains (not exhaustive) Comfort Current Features Expected Future FeaturesConvenience AreaHMI , Cockpit, Touchscreen display -Resistive and Capacitive Gesture control Steering wheel controls Retina watchDisplays and Multifunction switches Handwriting recognitionInstrument Voice Control – TTS and Advanced Voice Control Proximity buttons Mechanical switches Holographic switchesClusters Fingerprint recognition Adaptive and programmable switches Driver d Voice assisted ambient lighting Dual view displays Nokia terminal mode LED backlit displays – OLED Hand-head gesture recognition Touchscreen displays – capacitive, resistive Emotion recognition Head-up Displays 3D Displays Drowsiness vibration alert Reconfigurable instrument cluster AMOLED and PMOLED Displays Holographic displays 10’ plus touch screens Integrated center stackRemote Access & Remote light and horns operation Vehicle Diagnostics Remote immobilization Remote interior settings – seats, lights, temperatureCommunication Remote vehicle status checks – oil level, etcMultimedia & Embedded navigation system Smartphone integration – terminal mode type solutions Docked PND systems Tablet based rear seat entertainment – e.g. Blackberry playbookInfotainment Smartphone integration – wired, wireless Mobile hotspot in car – internet access for passengers Bluetooth telephony 10” plus display screen Rear seat entertainment – roof mounted, rear seat Application store & downloads to car Advanced audio system – speakers ,amplifiersOther Key Areas Roof (Sun roof, panoramic roof, etc) Future NVH (brand specific noise, premium sound quality, etc) Power closure systems Proximity sensing power closure systems Homelink solutions User programmable power closure controls Space (Storage, leg room, etc) NVH (Internal, external) 21
  22. 22. 2011 Apps, HMI and Telematics Voice of Consumer Study European Consumers’ Attitudes, Perceptions, and Willingness to Pay Towards Mobility Apps, HMI Concepts and Telematics Services • How often do consumers use their smartphone inside the car?Smartphone Usage • Do consumers dock their smartphone inside the car on a regular basis? Trends – e.g. • Are consumers interested in free smartphone navigation, nominal paid smartphone navigation over other ones Navigation, etc such as PND and OEM? Satisfaction levels if already have a smartphone navigation solution? • Do they consider the smartphone to be a long term information and connectivity source inside car?Interest in Current • What is consumer interest in accessing apps inside car in areas such as parking, augmented reality, and Expected crowdsourced navigation, ADAS, car sharing etc? Satisfaction levels if already access any of these apps? • Are consumers willing to pay for these apps – even a nominal $2-5 as an one time fee? Apps in Entire • What are the future app areas that consumers are interested to see - vehicle to grid, smart charging, integrated Mobility Space parking and EV charging, etc? Attitude, • When it comes to infotainment, connectivity and smartphone interfacing what are the HMI input output options Perceptions and that comes to mind to consumers? Satisfaction levels with existing solutions (verbatim and with solutions) • What is the consumer interest to pay for different input HMI options, current and future?Willingness to Pay • What is consumer interest to pay for different HMI output options, current and future? for HMI Options • How important is HMI in brand retention according to consumers compared to other key factors ? Attitude, • What is consumer interest when it comes to telematics services such as eCall, bCall, vehicle tracking and Perceptions and mileage based insurance? Satisfaction levels with existing solutions?Willingness to Pay • How much are consumers willing to pay for these services as an option? Do they want these features as standard inside the car? for Telematics • How does telematics features compare to others such as fuel economy in purchase influencer in vehicle Services buying? Tracking Analysis • How has app usage, needs and willingness to pay changed from 2010 results?- Comparison with • How has HMI usage, needs and willingness to pay changed from 2010 results? • How has smartphone usage levels changed from 2010 results?2010 Study Results • What is the customer satisfaction with existing OEM nav, connected nav, connected PND or other navigation Vehicle solutions? Satisfaction & • What brands consumers perceive to have best in class app ready connected solutions?Brand Perceptions • What brands do consumers perceive to be best in terms of having the best HMI input output options? • What brands do consumers perceive to be best in terms of offering telematics services? 22
  23. 23. Telematics, HMI, Connectivity and Navigation Related Upcoming Research – 2012 Strategic Analysis of OE and Aftermarket Automotive Telematics Market Including Services such as Emergency/Breakdown Assistance, Stolen Vehicle Tracking, Usage- 2012 based Insurance in Europe and North America Strategic Analysis of OE and Aftermarket Automotive Telematics Market Including Services such as Emergency/Breakdown Assistance, Stolen Vehicle Tracking, Usage- 2012 based Insurance in Russia and Brazil • Location-based Strategic Update of the In-Car Audio Systems and Accessories Market including services Speakers, Amplifiers, Aux-in Features and Sound Processing Technologies in Europe • GPS / Navigation 2012 and North America systems• Infotainment systems Executive Analysis of Smartphone Interface Technologies such as Mirrorlink and its • Wireless 2012 Impact in the European and North American Market Communication / Bluetooth Strategic Analysis of Remote Vehicle Diagnostics Services in Passenger Vehicles in EU • CV Telematics 2012 and NA • RVD 2012 Strategic Analysis of the Electronic Toll Collection Market in Europe and North America Global OEM Benchmarking Study on Connected Telematics and Infotainment Offerings 2012 and Strategies 3G, GPRS. HSDPA, UMTS, WiFi Strategic Dashboard for Passenger Vehicle Telematics , Infotainment and Connectivity in 2012 Europe, North America and China – 2012 Edition Forthcoming * Draft titles subject to change based on other customer feedback as well 23
  24. 24. Telematics, HMI, Connectivity and Navigation Related Existing and Upcoming Research – 2010 and 2011 Key Trends and Forecasts of Navigation Systems and Telematics Services in China, India and 2011 Select APAC Markets Key Trends and Forecasts of Navigation Systems and Telematics Services in North and Latin 2011 American Markets Key Trends and Forecasts of Navigation Systems and Telematics Services in Western and Eastern 2011 European Markets including Russia • Location-based Strategic Analysis of European and North American Automotive Human Machine Interface Market - services 2011 Part 2 Display and Instrument Clusters • GPS / Navigation Connectivity, App Stores and Cloud-based Delivery Platforms - Future of Connected Infotainment systems 2011 and Telematics Market• Infotainment systems • Wireless Strategic Analysis of Global Automotive Market for IT Mobility Platforms Communication / 2011 Billing and Smart Charging are Two Key Opportunity Areas in the EV Infrastructure Segment Bluetooth Strategic Analysis of European and North American Automotive Human Machine Interface Market - • CV Telematics 2011 Part 1 Steering Wheel Controls, Voice Interfaces and Multifunctional Switches • RVD Executive Analysis of European Consumers’ Awareness and Preferences for Usage of 2010 Smartphone Apps Inside and Outside Car Strategic Analysis of the Impact of Smartphones and Apps on the European and North American 2010 Infotainment Market 3G, GPRS. HSDPA, UMTS, WiFi Strategic Analysis of the North American Market for Telematics-Enabled Usage-based Insurance 2010 Market Forthcoming 2010 Strategic Analysis of North American Embedded-Connected Hybrid Telematics Market Existing 2010 Strategic Analysis of the European Market for Telematics -enabled Usage-based Insurance 2010 Automotive Telematics Application Stores – Will it Succeed like the Apple App Store Concept 24
  25. 25. Telematics, HMI, Connectivity and Navigation Related Existing Research 2009 Strategic Analysis of European and North American Green Telematics Market for Passenger Vehicles 2009 Global Trend Analysis of Passenger Vehicle Telematics and Infotainment Systems – 2009 Edition 2009 Strategic Dashboard for Automotive Telematics and Infotainment Systems - Q2 2009 Edition 2009 Strategic Analysis of European Market for Low Cost OEM Navigation Systems 2009 Strategic Analysis of the European Automotive Human Machine Interface Market • Location-based 2009 Strategic Analysis of Automotive Telematics Market for Wireless and Connectivity Technologies services Comparative Analysis of European, North American, Chinese, South Korean and Indian Telematics • GPS / Navigation 2008 Markets systems• Infotainment systems 2008 Strategic Analysis of European Market for ADAS Systems Using Digital Maps • Wireless 2008 Executive Update of European Passenger Vehicle Telematics and Infotainment Markets Communication / 2008 An Update of European Markets for Telematics Based Pay-As-You-Drive Vehicle Insurance Bluetooth • CV Telematics 2008 Strategic Analysis of European Markets for Stolen Vehicle Tracking Systems • RVD 2008 Strategic Analysis of the European Markets for eCall and bCall Systems 2008 European Aftermarket for Access and Security Systems 2007 Strategic Analysis of the European Markets for Telematics Based Car Insurance Systems 2007 Global Trends Analysis of the Telematics and Infotainment Markets for Passenger Vehicles 3G, GPRS. HSDPA, UMTS, WiFi 2007 Strategic Analysis of Continental Automotive Systems Telematics Business Unit Existing 2007 Strategic Re-evaluation of the European Markets for Telematics and Infotainment Systems 2007 Strategic Analysis of the North American OE Car Audio System Markets 2007 Analysis of the North American Automotive Navigation Systems Market 25
  26. 26. Telematics, HMI, Connectivity and Navigation Related ExistingResearch 2007 Database of Infotainment System Offerings on Model Year 2007 Light Vehicles Sold in U.S. 2007 North American Rear-Seat Entertainment Systems Market 2007 North American Passenger Vehicle Telematics Markets 2007 Korean Passenger Vehicle Telematics Markets 2006 Strategic Analysis of New Entrants in the European Aftermarket for Portable Navigation Devices • Location-based 2006 Strategic Analysis of the European OE Market for Car Audio Systems services • GPS / Navigation 2006 European Commercial Vehicle Telematics Systems Markets systems 2006 Competitive Analysis of the European Aftermarket for Telematics and Infotainment Systems• Infotainment systems • Wireless Standard Software Platforms for Telematics & Infotainment Applications in the Eur. Automotive Communication / 2006 Market Bluetooth • CV Telematics 2006 Analysis on the Place of Portable Telematics in the European Commercial Vehicle (CV) Market • RVD 2006 Analysis of Accuracy and Coverage of Real-Time Traffic Information 2006 Frost & Sullivan Presentation at the 2006 Commercial Vehicle Telematics Conference in Chicago 2006 Standard Software Platforms for Telematics; Navigation and Infotainment in North America 3G, GPRS. HSDPA, UMTS, WiFi 2006 Database of Infotainment Systems Offerings on Light Vehicles in the U.S. 2006 Strategic Analysis of the Chinese Telematics and Infotainment Markets Existing 2006 Analyst Briefing - Japanese Telematics and Infotainment Systems Markets 26
  27. 27. Next Steps Request a proposal for Growth Partnership Services or Growth Consulting Services to support you and your team to accelerate the growth of your company. ( Join us at our annual Growth, Innovation, and Leadership 2012: A Frost & Sullivan Global Congress on Corporate Growth occurring 15 – 16 May, 2012 ( Register for Frost & Sullivan’s Growth Opportunity Newsletter and keep abreast of innovative growth opportunities ( 27
  28. 28. Your Feedback is Important to Us What would you like to see from Frost & Sullivan?Growth Forecasts?Competitive Structure?Emerging Trends?Strategic Recommendations?Other? Please inform us by “Rating” this presentation 28
  29. 29. Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, andTwitter
  30. 30. For additional informationKatja Feick Cyril CromierCorporate Communications Sales DirectorAutomotive & Transportation Automotive & Transportation Europe+49 (0) 69 7703343 +31 (1) 42 81 22 cyril.cromier@frost.comPraveen Chandrasekar Franck LevequeProgram Manager Vice President – Growth ConsultingAutomotive & Transportation Automotive & Transportation Europe+91-44-66814129 +49 (0)69 770 33