Today’s Presenter Lynda Stadtmueller Program Director, Cloud Computing & Business Communication Services StratecastMore than 20 years of telecom and IT industry management expertise,which includes international and SMB marketing, channel management,sales and operations. Particular expertise in:• Cloud Computing• Managed Services• Data Center Infrastructure• Customer e-Service Portals• Managed Mobility 2
The “Cloud” Defined The “cloud” is an IT Resources Delivery Model The cloud is a flexible and scalable shared environment Software in which third-party suppliers as a Service distribute computing resources to customers on demand. Platform Usage is charged on a pay- as a per-use basis. Service Infrastructure as a Service
1. Everyone’s Talking about the Cloud, butFew are Doing Anything About It Business Adoption of Cloud Infrastructure Services (IaaS) Only 9% of U.S. Familiar with Familiar with Never Heard of and Currently and Plan to businesses currently IaaS Use IaaS Implement IaaS use IaaS. 11% 9% in the Next 2 But there’s plenty of Years 13% opportunity: IaaS revenues will grow 52% through 2015. Not very Familiar with Tip: Build a IaaS conservative business Familiar with 29% IaaS but No plan. Plans to Implement Tip: Focus on the 38% 33% of businesses that are “unconvinced” about cloud value. N=301 Source: Frost & Sullivan 2011 U.S. Enterprise Cloud Computing Survey
2. Cloud Users are Dabblers Website Hosting 40% 34% 6% IaaS adopters Storage 36% 37% 4% use services from an average of 2.6 Email 31% 33% 9% cloud providers. Collaboration/ UC 27% 31% 6% HR Mgmt 27% 24% 6% And they placeProprietary/ Custom Apps 24% 33% 4% an average of 3 Short-term Mktg Progs 22% 22% 3% apps in the cloud. Desktop Virtualization 21% 32% 6% Test/Dev 19% 28% 9% Tip: Develop CRM 15% 32% 4% products and ERP 15% 30% 9% programs to Seasonal/Bursts 12% 27% increase wallet share. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Currently Use & Plan to Maintain for Next 2 Years Plan to Implement in Next 2 Years Currently Use & Plan to Stop Using in Next 2 Years Source: Frost & Sullivan 2011 U.S. Enterprise Cloud Computing Survey
3. IT Controls only Half of SaaS Spend (as far as they know) Functional teams Only18% of U.S. have full authority SaaS Decision Process businesses say they to subscribe to SaaS apps from use SaaS. their operating budgets IT often cedes controlFunctional teams 13% of SaaS decisions to are responsible for SaaS IT is responsible Line of Business for subscribing tosubscriptions but and budgeting all managers. consult with IT 18% SaaS subscriptions A piecemeal 53% approach can limit SaaS Functional teams request IT to value. research SaaS apps but retain Tip: Educate budget control businesses on value of 16% a holistic IT/cloudN=301 strategy – IaaS, PaaS, SaaS. Source: Frost & Sullivan 2011 U.S. Enterprise Cloud Computing Survey
4. Cloud Adopters Are Almost as Concernedabout Cloud Risks as Non-Adopters % Citing High Concern about Cloud Risks Cloud providers must Exposure of confidential/sensitive 57% market as aggressivelyinformation to unauthorized systems 69% to existing customers as or personnel 54% prospects. 52% Confidential/sensitive data loss or 69% Non-adopters leakage understate the risks in 55% their private data 46% centers. Susceptibility to cyber attacks 72% 55% Tip: Offer risk- Disruptions in the continuous 37% assessment, managed operation of the data center (i.e. 61% security, and business uninterrupted availability) 43% continuity services. 0% 10% 20% 30% 40% 50% 60% 70% 80%N=301 Believers (N=67) Unconvinced (N=112) Unfamiliar (N=122) Source: Frost & Sullivan 2011 U.S. Enterprise Cloud Computing Survey
5. Mid-Markets Represent an Undertapped Opportunity for Cloud Providers Budget to Implement 2011 Cloud/ Resource-constrained $601,000 - $1 Data Center Strategy midsized businesses are million, 6% Over $1 million, particularly well suited to 1% cloud. $301,000 - $600,000, 12% 20% of U.S. mid- markets budgeted over Less than $300,000 for cloud/data $25,000, 35% center strategy in 2011. $101,000 - $300,000, 18% 30% increased their budgets from 2010 to 2011. $20,000 - Tip: Target services and $100,000, 27% go-to-market strategy toward mid-markets.N=77 Source: Frost & Sullivan 2011 U.S. Enterprise Cloud Computing Survey
Cloud Opportunity Cloud adoption will skyrocket in next 2-5 years among businesses. Businesses will demand private and hybrid models that give them more control and leverage investments. Cloud discussions are shifting from data center infrastructure to network infrastructure and application delivery. Integrated bundles and value-added services will be in higher demand than bare-metal and do-it-yourself models. The cloud market of the future belongs to providers that can offer secure, integrated, high-performance application delivery to end-users at a reasonable cost.
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For Additional InformationMireya Espinoza Lynda StadtmuellerCorporate Communications StratecastInformation & Communication Program Director,Technologies Cloud Services(210) 247-3830 email@example.comMireya.firstname.lastname@example.orgCraig HaysSales ManagerInformation & CommunicationTechnologies(210) 247-2460Craig.email@example.com 13
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