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With 590.6 million Internet users, China’s online community is larger than the actual population of
almost any country; India is the sole exception. However, this number only constitutes a penetration
rate of 44.1%1. The second largest population of Internet users comes from the United States, with
254 million, less than half of China’s, with a penetration rate of 85% for adults and 95% for teenagers.
Combine these numbers with the fact that China has overtaken the United States as both the world’s
largest eCommerce market and the world’s largest smartphone market to see that China offers Internet
companies unparalleled growth potential.