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Everything You Need to Know about Cloud Computing in Brazil

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Cloud computing is not a new technology; it is a new way of doing business. Brazilian companies are looking to improve their infrastructure capabilities by reducing capital expenditure and increasing …

Cloud computing is not a new technology; it is a new way of doing business. Brazilian companies are looking to improve their infrastructure capabilities by reducing capital expenditure and increasing operational spending, which is intensifying the demand for cloud services. This pay-as-you-go model is a new opportunity for companies to access solutions that were not affordable in the past. In addition, trends such as Bring Your Own Device (BYOD), mobility and big data will also propel investments in cloud computing.

This briefing will investigate the adoption trends for private, public and hybrid cloud until 2014, as well as present market forecasts for Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (Saas).

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  • 1. Everything you need to know about Cloud Computing in Brazil Information & Communication Technologies Bruno Tasco, Frost & Sullivan Latin America Industry Analyst August 7, 2013
  • 2. 2 Today’s Presenter Bruno Tasco joined Frost & Sullivan in mid 2011 and is today a Senior Analyst for Frost & Sullivan’s Technology practice in Latin America. Tasco’s know-how lies in conducting thorough market analysis and development of forecasts within the Latin American ICT competitive landscape, as well as managing and executing market intelligence consulting projects. Areas of expertise: - Tech Trends (Cloud Computing, Consumerization, Big Data, Enterprise Social Networks); - Enterprise Mobilty (Smartphones, Tablets, Mobile Security); - IT Services (BPO, Datacenter Services, Managed Printing Services); - Information Security (Managed Security Services, Endpoint Security). Tasco holds a Bachelor Degree in Administration from Fundação Escola de Comércio Alvarés Penteado FECAP. Bruno Tasco Industry Analyst – Technology, Latin America Information & Communication Technologies bruno.tasco@frost.com
  • 3. Occasion for this Analyst Briefing  Cloud Computing is one of the fastest growing IT markets in Brazil and the one with the largest opportunities.  Frost & Sullivan expects that investments in Cloud Computing in Brazil will reach USD203 million in 2013, which represents a 74% growth compared to 2012.  Frost & Sullivan interviewed 121 CIO/IT Directors from medium to large enterprises to understand their adoption trends and preferences for the next 2 years regarding Cloud Computing.  This Analyst Briefing will give an overview of what their plans, maturity and preferences in terms of Cloud Computing are. 3
  • 4. 4 1. Concept 3. Adoption Preferences 4. Future Adoption Trends 2. Awareness and current Cloud moment in Brazil 5. Q&A 2013 Cloud Computing Adoption in Brazil
  • 5. 5 New Business Model Scalability Flexibility Pay as you go IaaS PaaS SaaS 2013 Cloud Computing Adoption in Brazil 1. Concept 3. Adoption Preferences 4. Future Adoption Trends 2. Awareness and current Cloud moment in Brazil 5. Q&A
  • 6. 6 Excellent 3.3% Very good 14.9% Good 52.9% Regular 21.5% Bad 7.4% Source: Frost & Sullivan N=121 28.9% 81.8% Brazil has improved a lot the awarness about Cloud Computing but only a few companies really have a full knowledge of the concept and the benefits Cloud can bring to the organization. 2013 Cloud Computing Adoption in Brazil 1. Concept 3. Adoption Preferences 4. Future Adoption Trends 2. Awareness and current Cloud moment in Brazil 5. Q&A
  • 7. 7 Dedicated Hosting Disaster Recovery Storage CAGR: 9.9% MaturityIntroduction Growth Decline Time CAGR: 9.3% Colocation CAGR: 6.6% CAGR: 10.7% IaaS SaaS Source: F&S 2013 IT Infrastructure Outsourcing Services: Brazil PaaS With the increase in the maturity levels of well established datacenter offerings, Cloud Services will be the new star offerings in the Brazilian IT services markets. 2013 Cloud Computing Adoption in Brazil 1. Concept 3. Adoption Preferences 4. Future Adoption Trends 2. Awareness and current Cloud moment in Brazil 5. Q&A
  • 8. 8 The Brazilian Cloud Computing markets are expected to grow considerably over the next five years. Largest opportunities in both the IaaS and SaaS layers. $0 $200 $400 $600 $800 $1,000 $1,200 $1,400 2011 2012 2013 2014 2015 2016 2017 IaaS PaaS SaaS Milions(USD) 174 MN 302 MN +74% Source: Frost & Sullivan 2013 Cloud Computing Adoption in Brazil 1. Concept 3. Adoption Preferences 4. Future Adoption Trends 2. Awareness and current Cloud moment in Brazil 5. Q&A
  • 9. 9 Identify activities that can be outsourced. Initiate Cloud Computing proof of concept. Minimize information security threats. Offer greater mobility to workers. Study new Analytics tools (Big Data). CIO Agenda - 2013 Source: Frost & Sullivan Companies are expecting their CIOs to become enablers of innovation. Tech providers are pushing for Business Technologies as opposed to the old Information Technology concept. 2013 Cloud Computing Adoption in Brazil 1. Concept 3. Adoption Preferences 4. Future Adoption Trends 2. Awareness and current Cloud moment in Brazil 5. Q&A
  • 10. 10 38.1% 23.1% 23.1% 15.7% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% Not doing anything related to Cloud Implementing or already implemented Studying the concept Implementing pilot project Source: Frost & Sullivan N=121 61,2% There are still great opportunities in Brazil since the majority of the market is still studying or has not yet adopted Cloud based solutions 2013 Cloud Computing Adoption in Brazil 1. Concept 3. Adoption Preferences 4. Future Adoption Trends 2. Awareness and current Cloud moment in Brazil 5. Q&A
  • 11. 11 Top 3 Market Restraints according to End Users’ Perception (Brazil), 2013 Security Connectivity Barriers Lack of knowledge regarding Cloud concept 72.7% 52.9% 59.5% Top 3 Market Drivers according to End Users’ Perception (Brazil), 2013 IT Infrastructure Availability Cost Reduction Operational Flexibility 84.6% 58.2% 81.3% Sample: 121. Source: F&S 2013 Brazil Cloud Computing: End User Analysis 2013 Cloud Computing Adoption in Brazil 1. Concept 3. Adoption Preferences 4. Future Adoption Trends 2. Awareness and current Cloud moment in Brazil 5. Q&A
  • 12. 12 1. Datacenter Companies; 2. Global IT Companies; 3. Telecom Companies. Poll – Question: Which Services Provider do you think End-users would choose for their investments in cloud computing based solutions?
  • 13. 13 Source: Frost & Sullivan Datacenter focused companies Global IT Companies Telecom companies Not capable 0.8% 0.0% 0.0% Little capable 5.0% 5.0% 19.8% Neutral 24.8% 31.4% 50.4% Very capable 47.9% 51.2% 25.6% Extremely capable 21.5% 12.4% 4.1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Cloud Computing End-user Analysis: Capability in providing Cloud Services, (Brazil), 2013 N=121 69.4% 5.8% 63.6% 5.0% 29.7% 19.8% 2013 Cloud Computing Adoption in Brazil 1. Concept 3. Adoption Preferences 4. Future Adoption Trends 2. Awareness and current Cloud moment in Brazil 5. Q&A
  • 14. 14 Private Hybrid Public Not reliable 0.0% 2.5% 4.1% Not very reliable 6.6% 29.8% 46.3% Reliable 47.1% 62.0% 45.5% Very reliable 33.9% 5.0% 4.1% Extremely reliable 12.4% 0.8% 0.0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% CloudComputing End-user Analysis: Perception about reliability, (Brazil), 2013 Source: Frost & Sullivan N=121 2013 Cloud Computing Adoption in Brazil 1. Concept 3. Adoption Preferences 4. Future Adoption Trends 2. Awareness and current Cloud moment in Brazil 5. Q&A 46.3% 6.6.% 5.8% 32.3% 4.1% 50.4%
  • 15. 6.7% 14.7% 17.3% 17.3% 21.3% 22.7% 30.7% 46.7% 72.0% 92.0% Brand Local Presence Service Portfolio Partners Market Reference Experience Price Infrastructure SLA Security Keep an eye on the security speech. Compliance and regulations will influence the adoption of cloud computing in Brazil. Sample: 121. Source: F&S 2013 Brazil Cloud Computing: End User Analysis 2013 Cloud Computing Adoption in Brazil 1. Concept 3. Adoption Preferences 4. Future Adoption Trends 2. Awareness and current Cloud moment in Brazil 5. Q&A Main factors taken into consideration when choosing a provider
  • 16. 16 Source: Frost & Sullivan Private In-house Private Public Hybrid No plans for investing in next 2 years 41.3% 32.0% 66.7% 65.3% Plan to invest in next 13 to 24 months 12.0% 24.0% 10.7% 16.0% Plan to invest in next 12 months 17.3% 18.7% 9.3% 14.7% We are using, but no more investments for 2013 9.4% 12.0% 6.7% 2.7% We are using, and plan for more investments for 2013 20.0% 13.3% 6.7% 1.3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Cloud Computing End-user Analysis: Adoption Model, (Brazil), 2013 N=75 2013 Cloud Computing Adoption in Brazil 1. Concept 3. Adoption Preferences 4. Future Adoption Trends 2. Awareness and current Cloud moment in Brazil 5. Q&A 29.3% 42.7% 20.0% 30.7%
  • 17. 17 Source: Frost & Sullivan SaaS IaaS PaaS No plans for investing in next 2 years 26.6% 33.3% 50.6% Plan to invest in next 13 to 24 months 20.0% 20.0% 18.7% Plan to invest in next 12 months 18.7% 16.0% 14.7% We are using, but no more investments for 2013 16.0% 16.0% 10.7% We are using, and plan for more investments for 2013 18.7% 14.7% 5.3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Cloud Computing End-user Analysis: Adoption Model, (Brazil), 2013 N=75 34.7% 30.7% 16.0% 38.7% 36.0% 33.4% 2013 Cloud Computing Adoption in Brazil 1. Concept 3. Adoption Preferences 4. Future Adoption Trends 2. Awareness and current Cloud moment in Brazil 5. Q&A
  • 18. 18 2.7% 25.3% 18.7% 14.7% 9.3% 29.3% Not planning to adopt Less than 5% 5 to 10% 10 to 20% 20 to 30% More than 30% 17.3% 40.0% 17.3% 6.7% 5.3% 13.3% We don't have cloud Less than 5% 5 to 10% 10 to 20% 20 to 30% More than 30% Source: Frost & SullivanN=75 N=75 2013 Cloud Computing Adoption in Brazil 1. Concept 3. Adoption Preferences 4. Future Adoption Trends 2. Awareness and current Cloud moment in Brazil 5. Q&A In 2013 the majority of the market will already have more than 30% of its infrastructure in the cloud. 2012 Infrastructure in the Cloud 2013 Infrastructure in the Cloud
  • 19. Next Steps Develop Your Visionary and Innovative Skills Growth Partnership Service Share your growth thought leadership and ideas or join our GIL Global Community Join our GIL Community Newsletter Keep abreast of innovative growth opportunities Phone: 1-877-GOFROST (463-7678) Email: myfrost@frost.com
  • 20. Your Feedback is Important to Us Growth Forecasts? Competitive Structure? Emerging Trends? Strategic Recommendations? Other? Please inform us by “Rating” this presentation. What would you like to see from Frost & Sullivan?
  • 21. http://twitter.com/frost_sullivan Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, and Twitter http://www.facebook.com/FrostandSullivan https://www.linkedin.com/groups?gid=4480787 http://www.slideshare.net/FrostandSullivan
  • 22. Bruno Tasco Industry Analyst – Technology, Latin America Information & Communication Technologies bruno.tasco@frost.com Francesca Valente Corporate Communications & Marketing F&S Latin America francesca.valente@frost.com @BrunoTasco 2013 Cloud Computing Adoption in Brazil 1. Concept 3. Adoption Preferences 4. Future Adoption Trends 2. Awareness and current Cloud moment in Brazil 5. Q&A @Frost_Latam

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