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Remote Patient Monitoring Market in Europe
   Witnessing a High Growth Trajectory




      Somsainathan C K, Research Ass...
Agenda


   1     Market Overview

   2     Trends in Remote Patient Monitoring

   3     Geographic Analysis

   4     Ma...
Market Overview

 Remote patient monitoring in Europe in 2009 was dominated by UK with 25% market share and Germany with 2...
Trends in Remote Patient Monitoring
                                                                                      ...
Geographic Analysis

Long Term                                       Market prospects in long term       Factors that make...
Trends in Telehealth


                                   General
                                   Wellness


          ...
Trends in Telecare



                        Third
                        Generation      ITV       Video
      Second  ...
Revenue Forecast

16.00%
                                                                                     Factors cont...
Market Drivers and Restraints

       Ageing Population - Demographic Ageing a priority under Europe 2020
       Need for ...
Industry Challenges


                      Low Awareness affecting
                      wider deployment

              ...
Opportunities to Capitalize on High Growth


                                                                    BAN (Body...
Recommendations




                                                                       Long Term
         Short Term  ...
Next Steps


 Request a strategic approach document for a Growth Partnership Service or
 Growth Consulting Service to supp...
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     What would you like to see from Frost & Sullivan?

Growth Forecasts?

Competitive S...
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        Find us @Frost_Sullivan on Twitter




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For Additional Information




 Katja Feick                 Noel Anderson
 Corporate Communications    European Vice Presi...
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European Remote Patient Monitoring Market

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Remote patient monitoring market in Europe registered revenues of $ 325.0 million in 2009 and is expected to double its annual revenues by 2015. The market is expected to witness a CAGR of 12.2% during the forecast period
between 2010 to 2015. However the market was growing at the 10.0% in the period between 2006 and 2009. The major factors that expected to drive the market are growing awareness, customization of products and services to
suit the end-user’s needs and the government initiatives and funding.

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Transcript of " European Remote Patient Monitoring Market"

  1. 1. Remote Patient Monitoring Market in Europe Witnessing a High Growth Trajectory Somsainathan C K, Research Associate Patient Monitoring Healthcare EMEA July 1, 2010
  2. 2. Agenda 1 Market Overview 2 Trends in Remote Patient Monitoring 3 Geographic Analysis 4 Market Analysis 5 Technology Trends 6 Market Drivers and Restraints 7 Industry Challenges 8 Opportunities to capitalize 9 Recommendations 2
  3. 3. Market Overview Remote patient monitoring in Europe in 2009 was dominated by UK with 25% market share and Germany with 21%. Other prominent markets include France, Italy and Benelux. The scenario is likely to remain the same throughout the forecast period, with no major change in each country’s market share in the region. Market segmentation Geographic Scope RPM United Germany Kingdom Telecare provides real time Telehealth provides remote Telehealth provides remote Telecare provides real time monitoring of emergencies monitoring of a patient's vital monitoring of emergencies monitoring of a patient's vital Benelux France and social care directly to the signs through the use of devices and social care directly to the signs through the use of devices user, in their homes, with customized by healthcare service customized by healthcare service user, in their homes, with support from information and providers. Vital signs data, such support from information and providers. Vital signs data, such communication technology. as blood pressure levels, are as blood pressure levels, are communication technology. Telecare is provided through transmitted to aaresponse center transmitted to response center Telecare is provided through Scandinavia Spain an integration of wide range or the clinician's computer where an integration of wide range or the clinician's computer where of equipment and services it will be monitored and it will be monitored and of equipment and services tailored to the needs of interpreted according to the tailored to the needs of interpreted according to the Italy customers. individual's health requirements. individual's health requirements. customers. 3
  4. 4. Trends in Remote Patient Monitoring Political 10 Threat of Substitutes Low 7.5 Environment Economic 5 2.5 Intensity of Rivalry Bargaining Power Bargaining Power 0 of Suppliers of Customers Low Medium Medium Legislation Society Threat of New Entrants Medium Technology Tier I includes companies such as Philips, Biotronik, and Tunstall etc. These are companies who are the biggest market share holders in the European RPM market. They serve all the countries in the region, and have a vast product portfolio with huge clientele from service providers to healthcare institutes involved in RPM. Tier II comprises of companies such as Bosch, Aerotel, Vivatec, Fold Telecare, Initial Attendo etc. These have a significant market share in the region, but their prominence is limited to few countries in the region. This group of companies, which are highly competitive. Tier III includes Card Guard, TBS GB, RSL Steeper, BodyTel Scientific Inc etc. This group of companies are mostly small in terms of revenue earned from RPM. Their core focus areas may not be RPM and are present in limited countries. Their market share is also not significant. 4
  5. 5. Geographic Analysis Long Term Market prospects in long term Factors that make a country or its market attractive and short term are the government spending and the public Spain willingness and receptivity towards technological Scandinavia advancement. UK and Germany are investing into such technology and are leading markets. France and Italy are big France Benelux markets in terms of ageing population that demand UK Italy such services. Germany Source: Frost & Sullivan Short Term Long Term 350 11% Remote patient monitoring in Europe in 2009 was dominated by UK with 25% market 300 7% 6% share and Germany with 21%. 15% 250 Other prominent markets include France, 15% Italy and Benelux. 200 UK dominated the remote patient 21% 150 monitoring market in Europe with relatively high adoption rates for telecare and telehealth 100 25% solutions. The scenario is likely to remain the same 50 throughout the forecast period, with no major change in each country’s market share in the 0 UK Germany France Italy Spain Scandinavia Benelux Total region. 5
  6. 6. Trends in Telehealth General Wellness Health Management He otion Adher ion Medic Devices Telehealth market in Europe is mainly h alt m HIT driven by ageing population and increase in ence at Vital Signs Pro Monitoring number of patients reporting chronic Telehealth diseases. Monitoring Web Based There is a growing need to manage patients Centre in remote locations, as the hospital Audio / Video expenses are increasing manifold and there se ic D e ep Di ron Consultation are decreasing number of physicians to as r es Ch s assist the patients. io n Source: Frost & Sullivan 6
  7. 7. Trends in Telecare Third Generation ITV Video Second Telecare market in Europe is Telecare Mobile Voic Generation witnessing abundance of activities Telecare e Data especially in big markets like the UK First and Germany. Governments are Generation Call Telecare Centres investing heavily into the telecare AAL (Ambient sector to handle its dependant Assisted population and to taken preventive Living) Sensors measures. Tracking Though mainstreaming of Telecare is limited to the first generation Social systems, the second and third Alarms generation systems are used widely in pilot programmes and research Source: Frost & Sullivan activities. 7
  8. 8. Revenue Forecast 16.00% Factors contributing to 14.00% growth 12.00% Growing awareness 10.00% Customization of products and services 8.00% Revenue Growth Rate (%) Government initiatives 6.00% and funding 4.00% 2.00% 0.00% 2007 2008 2009 2010 2011 2012 2013 2014 2015 Remote patient monitoring market in Europe registered revenues of $ 325.0 million in 2009 and is expected to double its annual revenues by 2015. The market is expected to witness a CAGR of 12.2% during the forecast period between 2010 to 2015. However the market was growing at the 10.0% in the period between 2006 and 2009. The major factors that expected to drive the market are growing awareness, customization of products and services to suit the end-user’s needs and the government initiatives and funding. Source: Frost & Sullivan 8
  9. 9. Market Drivers and Restraints Ageing Population - Demographic Ageing a priority under Europe 2020 Need for continuous care becoming a priority among the aged and the healthcare service providers Deployment of various European Programmes for assisted living, improving the investments and funding into Telecare market Governments in Europe adopting various support structures such as Telecare Learning & Improvement Network increases the visibility of Telecare. Increasing demand due increase in chronic illnesses. Shortage of specialists in hospitals who can dedicate their time to individual patients. Increasing hospital expenses, forcing patient’s to switch to affordable remote monitoring options. Geographical disparities in availability of services in some countries Unclear and varying perceptions about the value of Telecare within social care. Interoperability issues due to limited infrastructural readiness in certain countries. This influences the slow adoption of advanced solutions. Lack of common European standards making the regulatory environment unfavorable for growth. High costs involved in deployment of telehealth systems are curbing wider adoption rate and the growth rate. Lack of information on funding/ reimbursement practices deter many potential users from adopting this system. 9
  10. 10. Industry Challenges Low Awareness affecting wider deployment High Costs involved in deployment of RPM Slow reporting and analysis is a major concern to several service providers Technical integration seeming a challenge due to presence of old Geographic and cultural systems, that are not compatible diversities hinder broader with latest technology market penetration 10
  11. 11. Opportunities to Capitalize on High Growth BAN (Body Area Network) & AAL Increasing Ageing Population Chronic Conditions Wireless Technology Small Markets Importance of RPM Home Healthcare Increasing Investments Big Markets Short Term Medium Term Long Term 11
  12. 12. Recommendations Long Term Short Term Recommendations Recommendations Target smaller markets by adopting various Customize products to suit customer needs. distribution methods. Channel the services and devices to UK and Technologically sound and open platform Germany markets to achieve better results. devices that are compatible with most Services including Audio / video consultation communication systems will help in expanding and Health management devices are likely to the customer base. provide a good platform for growth. Targeting Cost-competitiveness will hold prominence them will provide better margins. in the business strategies that will be devised. 12
  13. 13. Next Steps Request a strategic approach document for a Growth Partnership Service or Growth Consulting Service to support you and your team to accelerate the growth of your company. (myfrost@frost.com) +44 (0)20 7343 8383 Join us at our annual Growth, Innovation and Leadership 2011: A Frost & Sullivan Global Congress on Corporate Growth (www.gil-global.com) Register for the next Chairman’s Series on Growth: The CEO’s Perspective on Innovation: How Creativity Fosters Growth 14 July 2010 10:00 AM BST (www.frost.com/growthEU) Register for Frost & Sullivan’s Growth Opportunity Newsletter and keep abreast of innovative growth opportunities (www.frost.com/news) 13
  14. 14. Your Feedback is Important to Us What would you like to see from Frost & Sullivan? Growth Forecasts? Competitive Structure? Emerging Trends? Strategic Recommendations? Other? Please inform us by taking our survey. 14
  15. 15. Frost & Sullivan on Twitter and Facebook Find us @Frost_Sullivan on Twitter Become a fan of Frost & Sullivan on Facebook 15
  16. 16. For Additional Information Katja Feick Noel Anderson Corporate Communications European Vice President Healthcare New Business Development 0049 (0) 69 7703343 +44 (0)207 343 8389 katja.feick@frost.com noel.anderson@frost.com Siddharth Saha Director of Research Healthcare + 44 (0) 207 343 8374 siddharth.saha@frost.com 16
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