Enterprise Mobility Application Management                                        The Next Big Step in Enterprise Mobility...
Today’s Presenter         Samir Sakpal         Industry Manager & Senior Analyst         Mobile & Wireless Comm.         I...
Focus Points   Understand the growth of mobility and its implications   Recognize the importance of mobility management   ...
Poll Question•   Are you looking at implementing ‘Bring Your Own Device’ (BYOD)    policies?•   How do you envisage managi...
Addressing the Need of Mobility Management                                   • Growth in the adoption of                  ...
Present, Current, and Future Key Trends                                BYOD, Device/OS heterogenity,                      ...
Mobile Application Management Market Dynamics
Current Challenges IT organizations faced with… Disparate application        Lack of uniformity and                       ...
Major Drivers & Restraints                                                                                  1-2 years   3-...
Impact of Mobile Application Management SolutionElementsHigh Impact    Medium Growth Impact                               ...
Conclusion Slide: Key Take-Aways or Recommendations    Provide a comprehensive end-to-end solution –complete lifecycle    ...
Frost & Sullivan Upcoming Research•   North American Mobile Application Market•   North American Managed Mobility Solution...
Next StepsDevelop Your Visionary and Innovative Skills       Growth Partnership Service                      Share your gr...
Your Feedback is Important to Us          What would you like to see from Frost & Sullivan?Growth Forecasts?Competitive St...
Follow Frost & Sullivan on Facebook, LinkedIn,SlideShare, and Twitter            http://www.facebook.com/FrostandSullivan ...
For Additional InformationMireya Espinoza               Samir SakpalCorporate Communications      Industry Manager & Sr. A...
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Enterprise Mobility Application Management - The Next Big Step in Enterprise Mobility

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An industry manager briefing about the next big step in enterprise mobility.

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Enterprise Mobility Application Management - The Next Big Step in Enterprise Mobility

  1. 1. Enterprise Mobility Application Management The Next Big Step in Enterprise Mobility Samir Sakpal, Industry Manager Mobile & Wireless March 27, 2012© 2012 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property ofFrost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
  2. 2. Today’s Presenter Samir Sakpal Industry Manager & Senior Analyst Mobile & Wireless Comm. ICT Practice North America Functional Expertise • Research and consulting experience in the areas of wireless technologies, with a focal core competency in enterprise wireless mobility. - Market assessment and analysis - Growth potential and business opportunities - Green field and emerging enterprise technologies Industry Expertise Experience base covering broad range wireless value-chain incumbents, leveraging long-standing working relationships with leading industry participants’ Senior Executives. - Key focus on enterprise mobility solutions - Multiple projects with a leading enterprise solution provider on competitive analysis - Managed various projects on market entry, growth strategies and product evangelizing with leading wireless market participants - Solid expertise on enterprise mobility platforms and application deployment - Experience on working laterally across verticals on wireless adoption and implementation strategies Career Highlights • Extensive experience in participating and moderating industry events • Garnered strong business development skills • Quoted and referred to in various global media covering trends in the wireless industry 2
  3. 3. Focus Points Understand the growth of mobility and its implications Recognize the importance of mobility management Comprehend the role of MAM 3
  4. 4. Poll Question• Are you looking at implementing ‘Bring Your Own Device’ (BYOD) policies?• How do you envisage managing the diverse environment from an applications stand-point? • Mobile Device Management (MDM) • Mobile Application Management (MAM) • Application Platform 4
  5. 5. Addressing the Need of Mobility Management • Growth in the adoption of enterprise mobility Relevance • Diverse environment of mobility gaining momentum • Business unit leaders keen to mobilize increasing number of applications Market Emergence • Managing applications in an increasingly diverse environment is critical • Understanding the current enterprise mobility ecosystem Impact • Ensuring an end-to-end comprehensive mobility management solution 5
  6. 6. Present, Current, and Future Key Trends BYOD, Device/OS heterogenity, fragmented OS versions, uniformity challenge Devices Multi-layered user Diverse functional groups, diverse Enterprise apps, seamless app business units, Users Apps distribution, usage distribution and usage Mobility monitoring, audit and governance reporting Carriers Multiple carriers, agnostic management – carriers and networks Source: Frost & Sullivan analysis. 6
  7. 7. Mobile Application Management Market Dynamics
  8. 8. Current Challenges IT organizations faced with… Disparate application Lack of uniformity and Lack of development ease in deployment manageability environment process Comprehensive end-to- Address three pillars: Carrier and OS agnostic end solution: application develop, deploy and solutions lifecycle management distribute 8
  9. 9. Major Drivers & Restraints 1-2 years 3-5 years 6-10 years Growth in adoption of enterprise mobility drives demand increasing number of applicationsMarket Drivers Heterogeneous mobility environment drives demand for effective mobility management Mobile applications and Cloud services are gaining prominence with IT organizations Professional services are increasingly being sought by IT Economic conditions will disrupt adoption of mobility in the enterprise segmentMarket Restraints Costs of implementation and deployment of solution will impact adoption of mobility management Complexity of the solutions would hamper growth. Simplicity if key to adoption and growth. Impact: High Medium Low 9
  10. 10. Impact of Mobile Application Management SolutionElementsHigh Impact Medium Growth Impact Distribution High Growth Impact Cloud-based App Development Security Multiple Device/OS/Carrier Support Control Branding Ease of deployment & use Projected Testing Appstore interface Impact by End-user portal 2017Low Impact Low Growth Impact Low High Solution Elements Source: Frost & Sullivan 10
  11. 11. Conclusion Slide: Key Take-Aways or Recommendations Provide a comprehensive end-to-end solution –complete lifecycle management features Application management control and security – develop, deploy, distribute Provide ease of use – Simple and adoptive web-based interface Ensure carrier and OS agnostic solutions Provide for cataloging – this would allow for seamless remote management, monitoring and control 11
  12. 12. Frost & Sullivan Upcoming Research• North American Mobile Application Market• North American Managed Mobility Solutions Market• North American Mobile Workforce Management Market• Mobile Financial Services Insight• Machine-2-Machine Market• Mobile Wallet Insight…and more 12
  13. 13. Next StepsDevelop Your Visionary and Innovative Skills Growth Partnership Service Share your growth thought leadership and ideas or join our GIL Global Community Join our GIL Community Newsletter Keep abreast of innovative growth opportunities 13
  14. 14. Your Feedback is Important to Us What would you like to see from Frost & Sullivan?Growth Forecasts?Competitive Structure?Emerging Trends?Strategic Recommendations?Other? Please inform us by “Rating” this presentation. 14
  15. 15. Follow Frost & Sullivan on Facebook, LinkedIn,SlideShare, and Twitter http://www.facebook.com/FrostandSullivan http://www.linkedin.com/companies/4506 http://www.slideshare.net/FrostandSullivan http://twitter.com/frost_sullivan 15
  16. 16. For Additional InformationMireya Espinoza Samir SakpalCorporate Communications Industry Manager & Sr. AnalystInformation & Communication Information & CommunicationTechnologies Technologies(210) 247-3870 (210) 501-2295Mireya.castilla@frost.com Samir.sakpal@frost.comBrent Iadarola Craig HaysResearch Manager Sales ManagerInformation & Communication Information & CommunicationTechnologies Technologies(210) 481-0752 (210) 247-2460Brent.iadarola@frost.com Craig.hays@frost.com 16

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