Stratecast | Frost & Sullivan's survey of 2,035 consumers from North America reveals a sea change in preferences for communication services. The results indicate the market is evolving toward a new dynamic in which services are simply applications delivered via an Internet Protocol (IP)-based connection, whether wired or wireless. The survey also shows consumers find broadband connections sufficient for voice telephone and subscription television, in addition to a preference for bundled services. However, the new bundle evolving is unlikely to be a quad play (voice, video, Internet access, and wireless), but is increasingly a dual play of landline and wireless broadband. Services, therefore, may one day look more like applications, easily downloadable via an app store.
Stratecast | Frost & Sullivan's new Consumer Communication Services Preferences: The New Quad Play is a Dual Play analysis highlights findings from Stratecast's most recent Consumer Preferences Survey, and provides strategic recommendations for providers. The results show that residential consumers rate Internet service the highest in importance, followed by wireless, subscription video, and then voice. Statistics related to the services consumed concurred with these rankings, with 97.3 percent of respondents subscribing to an Internet service, and 78.9 percent subscribing to landline telephone service. Finally, among other results, the survey found that Internet usage now exceeds conventional television viewing for more consumers with a data connection.
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