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A couple of years ago no one would have figured out that the automotive industry will be discussing technologies like HTML 5, multi-touch gesture recognition, EyesFree and so on. But today the European and North American automotive markets are hinging on the very same technologies to yield them that competitive advantage and increase vehicle sales. Ford clearly proved with the SYNC and its app ready rollout that a tightly integrated, value added, non-distracting system with a wide content choice will surely help improve vehicle sales numbers and value. Several OEMs have followed suit and today only a very few are left who are still sorting out their connected strategy and in other words are losing a share of the pie.