0
Neurophysiological Monitoring – Golden Standard in
                  Patient Safety




          Somsainathan CK, Researc...
Agenda


         Market Overview


         Market Segmentation


         Drivers & Restraints


         Industry Chall...
Market Overview

The European neurophysiological monitoring market is in the matured stage of growth. The neurophysiologic...
Market Overview (Contd..)

                                                          Germany and the United Kingdom

     ...
Market Segmentation – By Product


                                                                 MEG


                ...
Drivers and Restraints



              Increasing awareness among other physicians
 Drivers




              Increasing ...
Industry Challenges



                         High                       Exploring in to
                      competiti...
Competitive Mapping

                                     EEG   EMG / NCS / EP   MEG


     Cadwell Laboratories Inc

    ...
Segment Analysis Split



              14.0%

              12.0%
                                                     12...
NPM – The Golden Standard

Continuous                                         Identification of
Monitoring detects        ...
Strategic Recommendations


                                                               Strong Focus
                  ...
After Sales Service and Cost effective solutions will drive the growth with
Wireless technology becoming a primary applica...
Next Steps


 Request a strategic approach document for a Growth Partnership Service or Growth
 Consulting Service to supp...
Your Feedback is Important to Us


•            What would you like to see from Frost & Sullivan?

•   Growth Forecasts?

...
For Additional Information



Katja Feick                  Noel Anderson
Corporate Communications     European Vice Presid...
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The neurophysiological monitoring market is comprised of three different product categories, the Elctroencephalography (EEG), Electromyography/Nerve conduction studies/Evoked potential (EMG/NCS/EP) and Magnetoencephalography (MEG). This presentation gives an overview over the European market, which is in a mature stage of growth, and covers current market dynamics, industry challenges, a competitive mapping and gives strategic recommendations for companies active in this market.

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  1. 1. Neurophysiological Monitoring – Golden Standard in Patient Safety Somsainathan CK, Research Associate Healthcare January 27, 2010
  2. 2. Agenda Market Overview Market Segmentation Drivers & Restraints Industry Challenges Competitive Mapping Segment Analysis Split NPM – The Golden Standard Strategic Recommendations 2
  3. 3. Market Overview The European neurophysiological monitoring market is in the matured stage of growth. The neurophysiological monitoring market is comprised of three different product categories, namely the Elctroencephalography (EEG), Electromyography/Nerve conduction studies/Evoked potential (EMG/NCS/EP) and Magnetoencephalography (MEG). The United Kingdom Electroe ncephalo grap hy (EEG ) Benelux Germany Ma ical t Electrom r ke g conduc yography/Nerv ori siolo tion e potentia studies/Evoked Regions l (EMG/N CS/EP) Scandinavia ng France y Mo roph nit u Magnet Ne oe ncephlo graphy (ME G) Spain Italy Source: Frost & Sullivan 3
  4. 4. Market Overview (Contd..) Germany and the United Kingdom Leaders in all spheres of the market, due to size of population & high public healthcare spending - both markets are saturated having very limited untapped opportunities Scandinavia and Benelux These are the most lucrative markets that offer huge untapped opportunities for existing companies and flexible norms that facilitate new entrants France France is considered an extremely closed market where it is difficult for companies to enter, mainly due Spain and Italy to the loyalty factor from the end users and conservative mindset of the clients They offer potential market space for new entrants, as both the countries are initializing high investment in medical equipment Source: Frost & Sullivan 4
  5. 5. Market Segmentation – By Product MEG 22.0% of the European EEG Market Neurophysiological Monitoring Market 30.0% of the European Market 48.0% of the European EMG/NCS/EP Market Source: Frost & Sullivan 5
  6. 6. Drivers and Restraints Increasing awareness among other physicians Drivers Increasing neurological disorders Direct presence Efficient after-sales service policy Downward revision of prices Restraints Lack of technical advancements in hardware Helium replacement costs Exchange rates affect market imports Source: Frost & Sullivan 6
  7. 7. Industry Challenges High Exploring in to competition conservative markets Industry Challenges - European Neurophysiological Monitoring Market Sustaining Well- the established economic foreign conditions players Source: Frost & Sullivan 7
  8. 8. Competitive Mapping EEG EMG / NCS / EP MEG Cadwell Laboratories Inc Cardinal Health, Inc Natus Medical Incorporated Nihon Kohden Corporation Elekta AB Micromed Electronics Ltd Grass Technologies Deymed Diagnostic Yokogawa Electric Corporation BRAINTRONICS BV Source: Frost & Sullivan 8
  9. 9. Segment Analysis Split 14.0% 12.0% 12.3% 10.0% CAGR (%) 8.0% 6.0% 6.3% 4.0% 2.0% 2.1% 0.0% EMG/NC S/EP EEG MEG Market Segment Source: Frost & Sullivan 9
  10. 10. NPM – The Golden Standard Continuous Identification of Monitoring detects surgically induced dysfunctions before it Neurophysiological becomes irreversible changes Dysfunctions Changes Anesthesia Brain Mapping Monitoring the depth of Non-invasive and Real anesthesia time brain mapping Source: Frost & Sullivan 10
  11. 11. Strategic Recommendations Strong Focus on After-sales Software Service Development Strategic Alliances Feasible Technological Advancements and Upgradation Source: Frost & Sullivan 11
  12. 12. After Sales Service and Cost effective solutions will drive the growth with Wireless technology becoming a primary application in all systems. Overall Market Characteristics Overall Product Characteristics Analysis, Europe(2009) •Urgent Areas •Anchor Areas After Sales Service Key Areas of Importance Cost effective solutions Video Long - term Monitors Synergy with other NPM equipment Wireless Technology Multi-lingual programs •Attention Areas •Luxury Areas Level of Importance - Demand Integration with Information systems Urgent Areas: The areas that need more development to attain After sales service and cost effective solutions are becoming the important factors a better scope. driving the growth in the NPM market. Video-long term monitoring is becoming one Attention Areas: Areas that are least developed and need of the key factors in determining the success in this industry. more attention. Apart from the above mentioned factors, multi-lingual programs, Integration with Anchor Areas: Anchor areas are features that are unavoidable. information systems, synergy with NPM equipment and wireless technology are These features are improved at a high rate and have a great expected to gain more substance in this industry, contributing to significant change importance. in the market landscape. Luxury Areas: Luxury areas consists of additional luxury features, which can be opted to be ignored. 12
  13. 13. Next Steps Request a strategic approach document for a Growth Partnership Service or Growth Consulting Service to support you and your team to accelerate the growth of your company. (myfrost@frost.com) +44 (0)20 7343 8383 Join us at our annual Growth, Innovation and Leadership 2010: A Frost & Sullivan Global Congress on Corporate Growth London, United Kingdom (www.gil-global.com) Register for the next Chairman’s Series on Growth: The CEO’s Growth Team: Research and Development Driving Growth and Innovation 17 February 2010 10:00 AM GMT (www.frost.com/growthEU) Register for Frost & Sullivan’s Growth Opportunity Newsletter and keep abreast of innovative growth opportunities (www.frost.com/news) 13
  14. 14. Your Feedback is Important to Us • What would you like to see from Frost & Sullivan? • Growth Forecasts? • Competitive Structure? • Emerging Trends? • Strategic Recommendations? • Other? Please inform us by taking our survey. 14
  15. 15. For Additional Information Katja Feick Noel Anderson Corporate Communications European Vice President Healthcare New Business Development 0049 (0) 69 7703343 +44 (0)207 343 8389 katja.feick@frost.com noel.anderson@frost.com Siddharth Saha Director of Research Healthcare + 44 (0) 207 343 8374 siddharth.saha@frost.com 15
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