Frost & Sullivan Mobility Programme Manager, Mr. Martyn Briggs, and Programme Manager, Mr. Mohamed Mubarak, present latest findings from a customer research study on consumer profiles of members currently using car sharing services, including their preferences and aspirations for the car sharing concept in future. The idea of this voice of the consumer study was also to understand from non-members what would encourage them to join such new mobility services, as well as their idea of a ‘winning concept’. A targeted survey of over 2,300 people was conducted in a total of 12 cities in the UK (London, Manchester, Birmingham, and Edinburgh), France (Paris, Lyon, Marseille, and Toulouse), and Germany (Berlin, Munich, Hamburg, and Cologne). The study used the ‘Adaptive Choice Based Conjoint’ methodology that enables the possibility to create different simulations of car sharing models and generate the respective pricing and market share. The web conference will now give an overview regarding transport usage and commuting profiles, the customer’s / member’s perspective on the current and future usage of car sharing services and the willingness to pay for the service, existing car sharing member profiles, as well as familiarity, interest and adoption amongst non-members. The survey also illustrates that the market for P2P Car Sharing is still in its nascent stage and is expected to co-exist with traditional car sharing. The interest in using someone else's car is higher than the interest to providing own car to be used by others. Surprisingly, there exists a correlation between the interest in becoming a car sharing member and the interest in providing the own car to be used by others.
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