Are you Prepared for the Disruptions of Software Defined Networking?

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Are you Prepared for the Disruptions of Software Defined Networking?



- Grasp the market situation, including how SDN will evolve, and drivers and restraints ...

- Grasp the market situation, including how SDN will evolve, and drivers and restraints
- Obtain a technical and market trends perspective from discussions held with carriers and enterprises
- Get a comprehensive view of the competitive landscape, including the impacts of the SDN disruption on existing vendors

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Are you Prepared for the Disruptions of Software Defined Networking? Presentation Transcript

  • 1. SDN Disruption Driving the Next Wave of Telecom Innovation Ronald Gruia Director, Emerging Telecoms December 12th 2013 © 2013 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
  • 2. Today’s Presenter Ronald Gruia, Program Leader, Principal Analyst - Emerging Telecoms Frost & Sullivan Functional / Industry Expertise: •16 years of telecom industry expertise accumulated at Frost & Sullivan (12 years) and Nortel Networks (4 years). Particular expertise in: -NGN Transition: LTE (4G), IP Multimedia (IMS), Software Defined Networking (SDN), services and standards -Telco 2.0: business models, next-gen VAS (Value Added Services), RCS, service brokering -The Enterprise of the Future: IP Telephony, WLANs, UC, Speech, FMC, and VoIP apps • Strong experience base covering telecom and power systems industry: • U.S. Patent holder: principal inventor of an algorithm optimizing a multimedia application • 100+ speaking engagements at telecom conferences and industry shows • Featured columnist at, IMS/NGN Magazine, Processor Magazine and • Quoted on Business Week, Financial Times, Forbes, Wired, API, Reuters, MarketWatch, etc. • Appearances on CNBC (US), Business News Network (BNN), RoB TV and TechTV (Canada), Decision TV (Brazil), TeleSemana (Latin America), and Telecom TV (UK, live from Spain) 2
  • 3. SDN Disruption Agenda • • • • • • • • • • • • SDN Defined Have We Seen This Concept Before? What is Different This Time Around? SDN Benefits & Caveats SDN Competitive Landscape Other Related Ongoing Efforts SDN Use Cases Early SDN Deployments SDN Layer Disaggregation of Traditional Networks How SDN is Disrupting the Market SDN: Hot Investment Opportunity Conclusions 3
  • 4. SDN Defined • • SDN (Software Defined Networking) is a novel approach to networking enabling carriers to achieve a more efficient control of their infrastructure, drawing upon customization and optimization to deliver innovative network services. SDN allows a controller to determine how packets are forwarded by networking elements, separating the control and data planes within switches/routers. There are 3 key distinctive features in an SDN architecture: • Separation of the control plane from the data plane • A centralized controller and view of the network • Programmability of the network by external applications This is yet another instance of the ongoing “ITfication” of the telecom Industry. Source: SDN Central 4
  • 5. Have We Seen This Concept Before? Layer separation concept not new (e.g. IMS) Interactive Gaming Service IMS Service Approach Application Layer Application Servers Session Management and control .. . . . . . . Presence Billing / OSS QoS ... Billing / OSS .. . . . . . . Presence Video Streaming Service QoS Billing / OSS .. . . . . . . Presence QoS Push to Talk Service “Stovepipe” Service Model Billing / OSS • Control Layer QoS IP Multimedia Subsystem Presence ... Network Subsystem Transport Layer Base Station Subsystem Access Layer Multi-service IP Network RAN WLAN ... PSTN Source: Frost & Sullivan Common functions are replicated Common functions are reutilized 5
  • 6. Have We Seen This Concept Before? (Cont’d) Technology Advances History of SDN Before OpenFlow (BO) Separated Control & Data Planes Late ‘00’s Separated Control & Data Planes Early ‘90’s Source: Frost & Sullivan, adapted from Wiretap Ventures/ SDN Central presentation Distributed Control Plane w/in Switch Mid- ‘90’s All Data w/in Control Plane Early ‘00’s Time Source: Frost & Sullivan 6
  • 7. What is Different This Time Around? Open Innovation 3rd party apps ecosystem creation Control plane separation fosters quicker innovation Software Defined Networking (SDN) Source: Frost & Sullivan Network Function Virtualization (NFV) • • • • Lower CAPEX, OPEX reduction and enhanced agility SDN has two other pillars to stand on: openness and NFV NFV and SDN: very complementary, mutually beneficial but not inter-dependent; SDN can improve NFV performance (simplify compatibility, ease operations), NFV enhances SDN via virtualization, IT orchestration and management techniques ONF (Open Networking Foundation) handles SDN, ETSI/NFV Forum manage NFV IT value chain now has more experience under its belt with the “ITfication” of the telco industry and realizes that over-provisioned networks do not yield a winning model OpenFlow spec openness; standards driven by operators and vendors 7
  • 8. What is Different This Time Around? (Cont’d) NFV and SDN are closely related, but really meet different goals: NFV versus SDN: • NFV: re-definition of network equipment architecture • NFV was born out of a need to meet Service Provider (SP) needs: • Lower CAPEX by reducing/eliminating proprietary hardware • Consolidate multiple network functions onto industry standard platforms • SDN: re-definition of network architecture • SDN comes from the IT world: • Separate the data and control layers, while centralizing the control • Deliver the ability to program network behavior using well-defined interfaces 8
  • 9. SDN Benefits & Caveats (Operator’s Perspective) Benefits: • Faster provisioning: improving “service velocity” is a key catalyst • Applications / APIs - Service exposure: new revenue generation opportunity • Single, central point of network control: network intelligence • CAPEX/OPEX reduction: reduces up-front costs, improves resource utilization and simplifies provisioning and operations • Programmability (operator’s own processing, QoS, control, program, etc.) Caveats: • Interoperability (multi-vendor, multi-operator environments, etc.) • Limited internal skillsets: achieving operational excellence is sine-qua-non • Lack of OSS tool support: enterprise CIOs / operator CTO execs need better orchestration and management tools • Scalability (single controller: single point of failure, inter-domain issues, etc.) • Increase in infrastructure complexity: the lack of technological maturity exacerbates this issue 9
  • 10. SDN Competitive Landscape • • Current SDN market still at a nascent stage • Startups and established players still refining their solutions • OpenFlow emerging as a de-facto SDN standard, though spec is still being worked on SDN market participants can be divided in the following categories: • Large NEVs (Network Equipment Vendors): Alcatel-Lucent, Cisco, Ericsson, Huawei, Juniper, NEC, NSN, etc. • New entrants, including startups and SDN specialists: long list comprising most of the 200+ companies listed on SDN Central • Specialists: vendors tackling different areas such as network security, policy (PCRF), OSS/BSS, etc. embracing the SDN architecture, including Radware, Amdocs, Oracle/Tekelec, etc. • Others: Large IT Vendors: Dell, HP, IBM, etc. and data center providers/specialists such as VMware 10
  • 11. Other Related Ongoing Efforts • Project OpenDaylight • Open-source project being led by Cisco, IBM and other vendors • Goals: accelerate SDN adoption under the auspices of the Linux Foundation; spur third-party app development via common platform • Well received initially; HackFest happened on Sept.10th • Project Clearwater • Collaborative open-source effort led by Metaswitch and a few carriers to implement IMS for massively scalable cloud computing environments • Goals: provide open-source core IMS codebase embracing NFV; enable massive scale and telco grade reliability in private/public cloud setups • Open Compute Project (OCP) • Facebook-led initiative to create specifications for more efficient servers, storage and networking infrastructure. First meeting took place in May at MIT in order to stimulate knowledge transfer 11
  • 12. SDN Use Cases SDN CTL Early SDN use cases: • Data center and distributed clouds (enterprise/private cloud/regulated) • Home network management • Mobile operator (MVNO extensions, video optimization, etc.) • Network visualization Other use cases: • Cloud service provider data center (hyper-scale, Web 2.0) • Service provider cases: WAN edge/optimization, mobile backhaul, mobile LTE core (EPC), RAN, metro aggregation, wired core / edge • Specialist cases: network security, OSS/BSS (“elastic” PCRF, etc.) Customer types: • Enterprise, operators, cloud/SaaS players, public sector 12
  • 13. Early SDN Deployments • • • • NTT Communications: • Deployed NEC infrastructure to deliver its Enterprise Cloud Service (as part of its virtualized data center infrastructure) • Optimized ICT costs while managing global corporate ICT ops. Google B4 Software Defined WAN (transport SDN foundation) • Announced at ONS 2012; built custom switches with OF agent • Filling up the G-scale backbone network pipes for efficiency Deutsche Telekom TeraStream project: • IPv6 network in Croatia for broadband services • Tail-f NCS controller running Netconf, Yang; Cisco network equipment Colt Telecom Carrier Ethernet Service: Leverages SDN to offer a multi-vendor carrier Ethernet service using Cyan’s: • Blue Planet software to orchestrate, provision, and control Accedian EtherNIDs • Z-Series optical platforms to automate service provisioning 13
  • 14. SDN Layer Disaggregation of Traditional Networks “Classic” Network Arista, Amdocs, Cyan, Embrane, Ericsson, NEC, NSN, Oracle, Piston, PLUMgrid, Rackspace Orchestration Big Tap (Big Switch), Embrane, Gigamon, Infoblox, Radware APIs / Apps Controller SDN Network IOS / JUNOS Floodlight (Big Switch), Open Daylight (Cisco, Juniper, HP), NSX/Nicira (VMware), PLUMgrid Cumulus Linux Hardware Cisco or Juniper customer HW Broadcom Switch x86 server Function The orchestration layer automates a sys admin day-today tasks, such as change management and provisioning, which reduces OPEX. Applications reside on the app layer on top of the controller, which is accessed via APIs. These APIs allow applications to tap network functionality. The controller abstracts routing information away from hardware to a centralized point, containing routing and configuration data. Packet forwarding function or what sends packets on their way is in the hardware 14
  • 15. How SDN is Disrupting the Market Apps Services Hardware Services Apps Hardware 2013 • • • • 2017 Note: Pie charts are only for illustrative purposes SDN will bring a shift away from hardware towards software and services The “ITfication” of the Telecom industry: SDN is just another instance of that phenomenon Vendors will have to focus on their core competencies and know who to partner with Services can be a backdoor to winning future business 15 15
  • 16. SDN: Hot Investment Opportunity • Despite long sales cycles, strong incumbent competitors and the high capital intensity that’s required, investors are remaining bullish on SDN, as they regard it as a long-term investment opportunity. As a result, venture capital funding in SDN startups has gone up from <$10m in 2009 to ~$500m in 2013 (a 50x increase in 5 years). Also popular is the large NEV “spin-in” concept, with examples such as Nuage (Alcatel-Lucent) and Insieme (Cisco). VC Investment in SDN Technology $500 $454 Source: Lightspeed Venture Partners $400 $million • $300 $202 $200 $100 $10 $12 $25 $49 $0 2007 2008 2009 2010 2011 2012 16
  • 17. Conclusions • • • • • SDN is real, offering tangible CAPEX and OPEX savings. Key drivers: improved efficiency, enhanced network utilization, richer configurations, reduced OPEX, new revenue generation (via service exposure / APIs), better third party service integration. The SDN market is in its infancy, with a more widespread adoption still remaining 2-3 years away. Many vendors have product SKUs in the market today, and have started proof-of-concept trials but a more accelerated uptake will take time as standards mature. In the interim, we anticipate hybrid SDN implementations. Venture capital investment expected to remain strong as more SDN use cases get developed and larger vendors need a quicker answer to some customer pain points (i.e., M&A versus organic growth). Hardware commoditization not likely to happen in the short run. While some control plane functions in existing switches will move to the controller, the switch will still remain an important component in terms of empowering SDN scalability and enabling programmability. 17
  • 18. Q & A Session Frost & Sullivan recently issued a global multiclient SDN study packed with forecasts, and enterprise CIO/carrier CTO opinions based on global interviews conducted with 35 execs from 4 regions. For more info, please contact me. Thank You Ronald F. Gruia Director, Emerging Telecoms +1-416-490-0493 About me: 18
  • 19. Next Steps Develop Your Visionary and Innovative Skills Growth Partnership Service Share your growth thought leadership and ideas or join our GIL Global Community Join our GIL Community Newsletter Keep abreast of innovative growth opportunities Phone: 1-877-GOFROST (463-7678) Email: 19
  • 20. Your Feedback is Important to Us What would you like to see from Frost & Sullivan? Growth Forecasts? Competitive Structure? Emerging Trends? Strategic Recommendations? Other? Please inform us by “Rating” this presentation. 20
  • 21. Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, and Twitter 21
  • 22. For Additional Information Ronald Gruia Director Emerging Telecoms (416) 490-0493 Britni Myers Corporate Communications Information & Communication (210) 477-8481 Brian Cotton, PhD Vice President Information & Communication Technologies (416) 490-0983 Angie Montoya Global Webinar Marketing Coordinator Marketing (210) 247-2435 22