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Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
Are tablets and rich mobile devices the next killer app for Asian enterprises?
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Are tablets and rich mobile devices the next killer app for Asian enterprises?

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Frost & Sullivan Analyst Briefing on tablets and rich mobile devices in Asian enterprises

Frost & Sullivan Analyst Briefing on tablets and rich mobile devices in Asian enterprises

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  • 1. Are tablets and rich mobile devices the next killer app for Asian enterprises?Pranabesh NathRohit ParthaICT PracticeFrost & Sullivan November 2011
  • 2. Today’s PresentersPranabesh Nath, Industry Manager Rohit Partha, Industry AnalystFrost & Sullivan Frost & SullivanPranabesh Nath is an Industry Manager with the Rohit Parthasarathy is an Industry Analyst with theAsia-Pacific ICT practice at Frost & Sullivan. Asia-Pacific ICT practice at Frost & Sullivan. Rohit has over 7 years of consulting and industry experience inHe has overall responsibility for the enterprise technology and outsourcing with large MNCs acrosscommunications practice in the Asia Pacific region. US and Europe in the areas of market strategy, new product development, financial modeling and cost analysis. 2
  • 3. Agenda 1 Trends in UC and Mobility 2 Drivers and Restraints affecting tablet adoption 3 Tablets in Enterprise Mobility 4 Enterprise strategies for tablet adoption 5 Market opportunity in Asia-Pacific 3
  • 4. More than $14 billion spent on UC solutionsin the last 3 years in Asia Pacific 25% CAGR (2009-2011) 20%US$ Million 15% 10% 5% 0% 2009 2010 2011 CAGR 4
  • 5. Key Industry ShiftsMobile Multi-Media & Internet•3G Penetration Growth •Skype, Google, Facebook•Smartphone proliferation •Search & Commerce to Content &•Tablet demand Communication•Mobile Apps •Consumer Video adoption Industry Shifts Social Network•More time on Social Networks than •Cheaper BandwidthEmail •More Bandwidth•Primary communication medium to •Secure & Optimized Networksshare content & discuss •Cloud Computing•Secular trends across demographics •Virtualization 5
  • 6. Interplay of devices and delivery models • BYOD adoption to explode On Device • Cloud platforms are emerging Interplay • Hybrid models to drive TCO On Demand • Virtualization expected to drive integration • Open architecture enables On Premise borderless solutions • Security & control are key issues Network Foundation 6
  • 7. Mobility is a key growth area Revenue ($ Million) • Integrated solutions will become the norm $2,144 16%US$ Million • Cloud platforms are gaining momentum • Software endpoint clients are $1,252 12% gaining momentum $938 $616 • Increasing focus by customers in $435 a utility model $204 8% • Growth in the SMB segment to Video IM/Presence Conf. be driven by software & services + Mobility Services • $9.15 Bn total UC market by 2011 2017 CAGR 2017 7
  • 8. Tablet Adoption: Drivers and ChallengesRank Driver 1-2 Years 3-4 Years 5-7 Years 1 Consumerization of IT High High Medium 2 Improved collaboration Medium High High 3 Ease of use in certain industry verticals Medium Medium Medium 4 Growth of cloud-based applications Medium Medium MediumRank Challenges 1-2 Years 3-4 Years 5-7 Years Security constraints, management, 1 Medium Medium Low Cost of deployment 2 Medium Low Low Usage models important for success 3 Medium Low Low 8
  • 9. Tablets in Enterprise Communication • New and innovative use cases are being created as tablets are being deployed in enterprises. We believe that the following are the key ones that will increase the trend of tablet adoption in the enterprise and thereby significantly impact enterprise communication: Compelling customer- engagement experience Increasing Accessing productivity and growing cloud- collaboration based services Enterprise Tablets 9
  • 10. Use-Cases in specific verticals Drivers Verticals Key considerations • Fast access to patient data Increasing Healthcare • Better collaboration between productivity and hospitals or between doctors collaboration • Ability to report and access Government information instantly • Document progress, submit forms Creating and obtain approvals when in field compelling customer- • Shorten sales cycles by engagement answering product queries on the fly experience Retail • Deliver high-impact, customized product presentations Accessing • Offer integrated learning growing cloud- Education experience with images, audio and video based services • Use social media to make learning collaborative experience 10
  • 11. Use Case Evolution Evolution of Use Cases for Tablet devices Business Impact Business Intelligence Desktop Virtualization Vertical Specific Sales force apps Conferencing and Collaboration Personal Productivity Tools 2010-2012 2012-2014 2014>> 11
  • 12. Building blocks needed for a successful enterprise tabletstrategy • Aside from identifying compelling use-cases for the tablet, enterprises need to take a look at new capabilities required and organizational changes to be made. Three of the key challenges include: Device/data Enterprise Tablet Applications Security Management Strategies • Availability of key • Security requirements • Processes required to business applications – within VPN and for manage ERP to the many cloud-based synchronization of data corporate applications applications sources Corporate-owned required to support business • Robust encryption and • Permissible sources operations password enforcement of apps and to ensure data security, updates Employee-owned • Approach for an tracking and remote Enterprise App Store wipe Hybrid Approach 12
  • 13. Enterprise approach to tabletsType of Business Application Employee -owned Corporate- owned Hybrid Approach  Able to access Partially able  to accessCorporate E-mail     Not able to access   Conferencingand collaborationMobile DeviceManagement      Enterprise SocialNetworking   File Sharingand DistributionDesktop Virtualization    13
  • 14. Which strategy works well Strategies suited for Cost of Deployment vs. Impact organizations Corporate- ownedEmployee- Corporate- Hybridowned owned High Employee- ownedInnovation- Control-  Enterpriseoriented oriented devices to DesktopStart-ups, Large sales and field Virtualizationtechnology enterprises force File Sharing andfirms Enterprise Impact on DistributionHands-off Seamless  BYOD Enterprise Socialstyle of integration policy for other Networkingmanagement with existing employees infrastructure Conferencing and Collaboration Corporate Email Low Cost of deployment High 14
  • 15. Asia-Pacific Market Opportunity Enterprise Tablet Total Market Opportunity Forecast, Asia Pacific, 2011–2015 ~140k ~38k $92.4 Market Opportunity Market Opportunity (in US$ millions) (in US$ millions) $48.2 CAGR 24% 35% $27.7 $17.9 $44.2 $9.8 2011 2015 2011 2015 Employee- Owned 17.9 48.2 Corporate- Number of users Owned 9.8 44.2Note: Total market opportunity includes revenues from both corporate-owned and employee-owned devices Source: Frost & Sullivan Analysis 15
  • 16. Product Landscape Competitors – 2012 and beyond • Amazon Kindle fire tablets • Microsoft with Windows 8 powered tablets Enterprise Consumer Tablets Tablets • Google Chrome tablets • Fujitsu and Toshiba tablets powered by Intel’s atom Enterprise Third-party processors UC Tablets Tablets • Enterprise and UC tablets by telecom service providers such as NTT Docomo, Singtel, China Telecom 16
  • 17. Key Takeaways• Enterprise mobility is a complex offering• Macro-economic factors will impact demand• Tablets complement to existing collaboration endpoints rather than replace – holistic enterprise strategy is necessary• Software clients on mobile devices will be the first step, followed by complete enterprise solutions• Use cases important for adoption, and may increase opportunity further• Australia, Japan, South Korea and Singapore some of the early adopters• Mix of factors necessary for success – applications, security, device/ data management 17
  • 18. Frost & Sullivan Asia-Pacific Enterprise Tablet ResearchOther sections: Tablet Impact on Key Industries Market Opportunity - Forecasts and Trends Sub-Region Breakdown Competitive Landscape: Current and Future Market Direction Competitive Analysis of Players in the Value Chain Product Landscape Case Studies: Enterprise Deployment of Tablets 18
  • 19. Next Steps  Request a proposal for or Growth Partnership Services or Growth Consulting Services to support you and your team to accelerate the growth of your company (apacfrost@frost.com)  Join us at our annual Growth, Innovation, and Leadership Congresses around the world. More information on this can be found at www.gil-global.com  Register for Frost & Sullivan’s Growth Opportunity Newsletter and keep abreast of innovative growth opportunities (www.frost.com/news) 19
  • 20. Your Feedback is Important to Us What would you like to see from Frost & Sullivan?Growth Forecasts?Competitive Structure?Emerging Trends?Strategic Recommendations?Other? Please inform us by taking our survey. Frost & Sullivan’s Growth Consulting can assist with your growth strategies 20
  • 21. Follow Frost & Sullivan onFacebook, LinkedIn, SlideShare, and Twitter http://www.facebook.com/pages/Frost-Sullivan/249995031751?ref=ts http://www.linkedin.com/companies/4506 http://www.slideshare.net/FrostandSullivan http://twitter.com/frost_sullivan 21
  • 22. For Additional Information Donna Jeremiah Carrie Low Corporate Communications Corporate Communications Asia Pacific Asia Pacific +603 6204 5832 +603 6204 5910 djeremiah@frost.com carrie.low@frost.com Jessie Loh Corporate Communications Asia Pacific +65 6890 0942 jessie.loh@frost.com 22

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