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Analysis of the Global Virtualized IP Testing Market

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  • 1. Analysis of the Global Virtualized IP Testing Market Flexibility and Cost Savings Drive Market Growth NCC6-30 August 2013
  • 2. 2NCC6-30 Research Team Olga Shapiro Program Manager Measurement & Instrumentation Sujan Sami Industry Manager Measurement & Instrumentation Lead Analyst Program Manager Corporate Communications Jeannette Garcia Corporate Communications- North America Measurement & Instrumentation P: +1 210.477.8427 E: jeannette.garcia@frost.com
  • 3. 3NCC6-30 Contents Section Executive Summary Market Overview Virtualized IP Testing Market • External Challenges: Drivers and Restraints • Forecasts and Trends • Market Share and Competitive Analysis The Last Word (Conclusions and Implications) Appendix
  • 4. 4NCC6-30 Executive Summary
  • 5. 5NCC6-30 Executive Summary • The virtualized IP testing market registered revenue of $4.4 million in 2012. • The market is expected to reach $246.1 million in revenue by 2020 growing at a compound annual growth rate (CAGR) of 65.4% from 2012 to 2020. • The major market participants in the virtualized IP testing market include Ixia, Shenick Network Systems, and Spirent Communications. • The key advantages of virtualized testing products include low cost of ownership, flexibility, and customization. • As the virtualization trend continues to penetrate the industry, the need to test different elements of virtualized environments is increasing as well, thus, creating opportunities for test vendors. • In addition, discussion with existing users of virtualized IP test solutions indicates that this market is expected to grow exponentially. An optimal pricing model is key for scaling the test solution successfully and gaining market share. Source: Frost & Sullivan
  • 6. 6NCC6-30 Executive Summary—Market Engineering Measurements Market Stage Growth Market Revenue $4.4 M (2012) Market Size for Last Year of Study Period $246.1 M (2020) Virtualized IP Testing Market: Global, 2012 Stable IncreasingDecreasing Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
  • 7. 7NCC6-30 Executive Summary—CEO’s Perspective 2 Virtualizing an infrastructure brings tremendous cost savings to users. 3 4 It is important to identify and focus on the growing and changing end-user requirements. 1 Virtualization is a widespread trend in the industry. With rapid technology growth, proprietary, hardware-based solutions are becoming obsolete and the need for easy and cost- effective virtualized IP test solutions is on the rise. Source: Frost & Sullivan
  • 8. 8NCC6-30 Market Overview
  • 9. 9NCC6-30 Market Overview—Definitions • The virtualized IP test equipment market covered in this study consists of scalable and fully virtualized test solutions that are suitable for testing both physical devices under test (pDUT) and virtual devices under test (vDUT). • Such solutions must utilize industry standard servers such as Cisco UCS, Dell PowerEdge, HP ProLiant, and/or IBM. • These industry standard servers are x86 architecture data center server platforms consisting of computing hardware, virtualization support, and management software. • These solutions also support all major hypervisors such as VMware ESXi, Microsoft Hyper-V, KVM, and Xen. • Some of the examples of virtualized IP test solutions are Spirent TestCenter Virtual, Spirent Avalanche Virtual, Shenick TeraVM, Ixia IxNetwork VM, and Ixia IxLoad VM. Source: Frost & Sullivan
  • 10. 10NCC6-30 Market Overview—Definitions (continued) Source: Frost & Sullivan This global study includes the following regions: • North America: Canada and the United States • Europe: Western, Central, and Eastern Europe; and Russia • Asia-Pacific: Countries that are on the western border of the Pacific Ocean (including those on the Indo-Chinese peninsula), the Pacific Islands, and Central Asia • Emerging Markets: Central and South America, the Caribbean islands, the Middle East, and Africa The various end-user segments include: • Service providers (SPs) • Network equipment manufacturers (NEMs) • Enterprises
  • 11. 11NCC6-30 Market Trends Network operators’ networks are getting crowded with various proprietary hardware appliances. Moreover, hardware-based appliances quickly reach end of life, thus, requiring more of the procure-design-integrate-deploy cycle to be repeated with insignificant or, often, no revenue benefit. With rapid technology growth, proprietary, hardware-based solutions are becoming obsolete sooner and the need for easy and cost-effective upgrade of test products is required and is much more feasible through a virtualized test solution. The need for virtualized test solutions is on the rise in the R&D stage of the product life cycle where test engineers are able to share the virtualized test beds, thereby reducing the cost of purchasing proprietary hardware testers for each test engineer. Research also indicates that there will be an increase in use of virtualized IP test solutions with increases in customer knowledge as the prices of these test equipment are comparatively lower to that of their proprietary hardware test counterparts. This significant benefit will allow customers to invest more and not fall back. Source: Frost & Sullivan
  • 12. 12NCC6-30 Market Overview—Key Questions This Study Will Answer Is the market growing, how long will it continue to grow, and at what rate? What are the key growth drivers and restraints for the market? Who are the major participants in this market and what is their market share? Are the products offered today meeting customer needs, or is there additional development required? What are the major advantages of using a virtualized IP testing solution and how does it address today’s growing concerns of end users? Source: Frost & Sullivan
  • 13. 13NCC6-30 External Challenges: Drivers and Restraints— Virtualized IP Testing Market
  • 14. 14NCC6-30 Drivers and Restraints Virtualized IP Testing Market: Key Market Drivers and Restraints, Global, 2013–2020 Lack of customer awareness hinders market growth. Focus on existing proprietary hardware test solutions restrains market growth. 1–2 Years 3–4 Years 5–8 Years Advantages of flexibility and cost savings of virtualized environment and solutions drive the demand for virtualized IP test solutions. Rapid growth in virtualization and cloud technology drives demand. Pay-as-you-go option for testing boosts market growth. NFV industry consortium boosts demand. MarketDriversMarketRestraints Impact: High Medium Low Source: Frost & Sullivan
  • 15. 15NCC6-30 Forecast Assumptions The virtualized IP testing market is gaining importance with the industry’s shift towards virtualized environments. The introduction of TeraVM by Shenick revived the virtualized IP testing market and was responsible for the rapid double-digit growth of virtualized IP test products. Test vendors need to focus on educating customers on the benefits of virtualized IP test solutions to increase the sales of such equipment. Savvy IT leaders continue to invest in their virtualization solutions, looking for ways to continue to add efficiencies, reduce costs, and improve performance. In addition, they install virtualization platforms that pave the way for future evolution, including providing a path to the private cloud and even public clouds. Note: All figures are rounded. The base year is 2012. Source: Frost & Sullivan
  • 16. 16NCC6-30 Legal Disclaimer Frost & Sullivan takes no responsibility for any incorrect information supplied to us by manufacturers or users. Quantitative market information is based primarily on interviews and therefore is subject to fluctuation. Frost & Sullivan research services are limited publications containing valuable market information provided to a select group of customers. Our customers acknowledge, when ordering or downloading, that Frost & Sullivan research services are for customers’ internal use and not for general publication or disclosure to third parties. No part of this research service may be given, lent, resold or disclosed to noncustomers without written permission. Furthermore, no part may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the permission of the publisher. For information regarding permission, write to: Frost & Sullivan 331 E. Evelyn Ave. Suite 100 Mountain View, CA 94041
  • 17. 17NCC6-30 Appendix
  • 18. 18NCC6-30 Market Engineering Methodology One of Frost & Sullivan’s core deliverables is its Market Engineering studies. They are based on our proprietary Market Engineering Methodology. This approach, developed across the 50 years of experience assessing global markets, applies engineering rigor to the often nebulous art of market forecasting and interpretation. A detailed description of the methodology can be found here. Source: Frost & Sullivan
  • 19. 19NCC6-30 Partial List of Companies Interviewed • Ixia • Network Functions Virtualization (NFV) • Shenick Network Systems • Spirent Communications Source: Frost & Sullivan
  • 20. 20NCC6-30 Learn More—Next Steps For more information on the same, please log on to www.frost.com • Talk to a Frost & Sullivan customer representative • Take our Diagnostic and Needs Assessment (DNA) Survey • Arrange a Growth Workshop • Explore the Growth Excellence Matrix 2.0 Source: Frost & Sullivan