Analysis of the Australian Unified Communications Market

Analysis of the Australian Unified Communications Market
Audrey William
Enterprise Communications and Collaboration, ANZ
August 2011

Overview of the Australia Unified Communications Market
The Australia UC market recovered from the previous year’s decline to grow by 8.8% in 2010
The market is forecast to grow at a CAGR of 8.7% between 2011 and 2017. The market is expected to reach $1.2 billion by 2017
Government, Financial Services and Professional Services were the main verticals for UC adoption in 2010
Conferencing and collaboration will witness high growth throughout the forecast period. This segment alone is expected to grow at a CAGR of 16.7%

Market forecast by UC applications in Australia, 2010

Drivers and Inhibitors in the Australia UC Market
Large opportunities from
Financial services,
Government
and Professional Services
Demand for videoconferencing
BYOD trend gaining momentum
Cloud based UC services
Integration with
existing infrastructure
Difficulty in justifying
the ROI on some
technologies

Ecosystem of major participants in the Australia UC market
Service Providers, Global System Integrators (Telstra, Optus-Alphawest, Didata, NSC IBM, HP, etc)
Telecom service providers will play an important role in areas such as UC as a service and Videoconferencing services
Due to the complex nature of some of the larger deployments, global SI’s such as IBM and HP will play a greater role in UC integration services
Social Media vendors are starting to partner with some of the UC vendors. Acquisition will be rampant in this segment.
Video, Social Media and CRM vendors
UC Vendors (Avaya, Cisco, Microsoft, Mitel, NEC, Shoretel, ALU, etc)
Unified
Communications
Software/SaaS and IT Vendors

Over 40% of respondents do not use any Hosted UC solutions
Q= What is your current usage of Hosted Solutions?
N=342

Apple and Google emerge as preferred vendors for Enterprise Mobility solutions in the Australia market
N=342

Deployment of Tablets in the Enterprise – Australia
Planned Deployment of Tablets
Potential of Tablets as an Enterprise Device
Close to 40% of the respondents will look to deploy or trial a device in the
next 12 months
55% of respondents see the benefits in deploying tablets within an enterprise

Opportunities ahead in the Australia Unified Communications market
The growth in mobility is driving discussions amongst CIO’s and IT managers for an
Enterprise mobile strategy
The Australia Conferencing and Collaboration market is expected to grow at a CAGR
of 16.7%
Virtualisation & Cloud UC are still in its early stages of growth.
Inhibitors of growth in the Australia UC market include the integration of UC
applications. The ability to offer end to end UC integration is critical and telecom
service providers and large global SI’s will be in the best position to offer cloud,
managed UC and network integration services to organisation
Government, Financial Services, Professional Services, Education and Healthcare
are some of the verticals that will see good opportunity for Unified Communications
technologies in the Australia market in 2011 and beyond

Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, and Twitter
http://www.facebook.com/pages/Frost-Sullivan/249995031751?ref=ts
http://www.linkedin.com/companies/4506
http://www.slideshare.net/FrostandSullivan
http://twitter.com/frost_sullivan

For Additional Information
Donna Jeremiah
Corporate Communications
Asia Pacific
+603 6204 5832
djeremiah@frost.com
Carrie Low
Corporate Communications
Asia Pacific
+603 6204 5910
carrie.low@frost.com
Audrey William
Research Director
ICT
apacfrost@frost.com

http://www.cloudware.com.au	6677
http://cloudware.net.au	1295
http://www.cloudware.net.au	206
http://translate.googleusercontent.com	14
http://webcache.googleusercontent.com	7
http://m-box.net	2
http://honyaku.yahoofs.jp	1

Analysis of the Australian Unified Communications Market

by Frost & Sullivan

Accessibility

Categories

Upload Details

Usage Rights

7 Embeds 8,202

Statistics