Analysis of the Australian Contact Centre Applications Market Audrey William Enterprise Communications and Collaboration, ANZ Frost & Sullivan November 2011
Overview of the Australian Contact Center applications market
The market for Contact Centre Applications market is expected to grow at a CAGR of 8.1% from 2010 to 2017.
The top 4 vendors accounted for over 60% of the market.
Banking and Financial Services as well as Telecommunications were the largest adopters of contact centre solutions in the Australia market.
Prior to 2009, ACD, CTI and IVR applications accounted for the majority of revenues in Australia.
Over the last two years however the Call Monitoring (CM) and Workforce Management (WFM) solutions have grown particularly strongly and these accounted for about 42% of overall revenues in 2010.
#1 Contact Centers are placing importance on Performance Optimisation Solutions
Call Monitoring solutions
will account for 34.5%
of revenues by 2017.
Both WFM and CM
to register high growth
rates over the forecast
The CTI segment
accounted for 20% of
revenues in 2010.
#2 – Shift to the Cloud will start gaining momentum
Contact Centre in the cloud still in its
early stages of growth.
Approximately 90,000 seats in Asia Pacific.
Some of the issues include being able
to access mission critical/real time
applications without any disruption.
Many organisations still want to own their
own Contact Centre infrastructure.
Telstra is the dominant player in this space
#3 Social Media as a Channel of Customer Service
#4 – Contact Centers will see the need to invest in analytics including social media analytics Voice Email Web Social What are the top queries from customers? Top reasons for customer churn? Identify patterns that determine churn & have service recovery? Competitive insights? Effectiveness of Marketing campaigns? Reasons for long calls or escalation? Agent coaching & monitoring Multi-media Analytics Data Analytics Speech Analytics CRM Data Source: Frost & Sullivan
#5 – Innovating customer care through Mobility The Home Network Mobility on steroids Internet of things
The major vendors in the Australian Contact Centre market include Genesys, Avaya, Cisco, NICE and Verint.
Performance Optimisation Solutions will see good growth over the forecast period.
Market is still in its early stages of growth for cloud based Contact Centre solutions.
It will be important to offer customer service through new channels such as social
media and mobile devices.
Analytics will grow in importance in the Contact Centre market.
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For Additional Information Donna Jeremiah Corporate Communications Asia Pacific +603 6204 5832 [email_address] Carrie Low Corporate Communications Asia Pacific +603 6204 5910 [email_address] Audrey William Research Director ICT [email_address]