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Analysis of the Australia Video Communications Market

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Frost & Sullivan analyst briefing on the Australian Video Communications Market

Frost & Sullivan analyst briefing on the Australian Video Communications Market

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  • 1. Analysis of the Australia Video Communications Market
    Audrey William, Research Director
    Enterprise Communications and Collaboration, ANZ
    May 2011
  • 2. Overview of the Australia Video conferencing market
    The Australia videoconferencing market witnessed a sharp spike in growth. Revenues grew by 33.5% in 2010
    Cisco and Polycom together accounted for almost 95% of overall video conferencing revenues in Australia in 2010.
    Government, BFSI, utilities and mining were the main verticals for videoconferencing deployments in 2010.
    The Australia videoconferencing market is expected to grow at a CAGR of 19.1% from 2010 to 2017
  • 3. % Revenue split by product segments, 2010
  • 4. Drivers and Inhibitors in the Australia Video Market
    • Gradual decline in
    price points
    • Mobility and Unified
    Communications
    • Virtualisation and cloud
    based solutions
    INHIBITORS
    • High cost associated
    with the large
    systems and
    Telepresence units
    • Interoperability
    concerns
    • Concerns about ease
    of use
  • 5. End users in Australia see the capability of a tablet as a videoconferencing device
    Question – Do you see value in deploying the tablet as a
    videoconferencing device?
  • 6. End users rated high installation costs and high cost of end points as a barrier to videoconferencing adoption
    Question – What are some of the challenges with regards to videoconferencing
    deployment?
  • 7. SMB Market Opportunity
    The SMB Market represents an attractive business opportunity for vendors
    This is a very price sensitive segment of the market
    Cloud based video solutions will be the right answer for the SMB market
    Solutions offered by Google, Apple, Skype have the ability to disrupt what the traditional vendors have been offering in the SMB market
  • 8. Market Opportunity : Convergence of Technology will lead to Convergence of Competition
  • 9. Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, and Twitter
    http://www.facebook.com/pages/Frost-Sullivan/249995031751?ref=ts
    http://www.linkedin.com/companies/4506
    http://www.slideshare.net/FrostandSullivan
    http://twitter.com/frost_sullivan
  • 10. For Additional Information
    Donna Jeremiah
    Corporate Communications
    Asia Pacific
    +603 6204 5832
    djeremiah@frost.com
    Carrie Low
    Corporate Communications
    Asia Pacific
    +603 6204 5910
    carrie.low@frost.com
    Audrey William
    Research Director
    ICT
    awilliam@frost.com