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Analysis of the Australia Video Communications Market Audrey William, Research Director Enterprise Communications and Collaboration, ANZ May 2011
Overview of the Australia Video conferencing market The Australia videoconferencing market witnessed a sharp spike in growth. Revenues grew by 33.5% in 2010 Cisco and Polycom together accounted for almost 95% of overall video conferencing revenues in Australia in 2010. Government, BFSI, utilities and mining were the main verticals for videoconferencing deployments in 2010. The Australia videoconferencing market is expected to grow at a CAGR of 19.1% from 2010 to 2017
Drivers and Inhibitors in the Australia Video Market
Gradual decline in
Mobility and Unified
Virtualisation and cloud
based solutions INHIBITORS
High cost associated
with the large systems and Telepresence units
Concerns about ease
End users in Australia see the capability of a tablet as a videoconferencing device Question – Do you see value in deploying the tablet as a videoconferencing device?
End users rated high installation costs and high cost of end points as a barrier to videoconferencing adoption Question – What are some of the challenges with regards to videoconferencing deployment?
SMB Market Opportunity The SMB Market represents an attractive business opportunity for vendors This is a very price sensitive segment of the market Cloud based video solutions will be the right answer for the SMB market Solutions offered by Google, Apple, Skype have the ability to disrupt what the traditional vendors have been offering in the SMB market
Market Opportunity : Convergence of Technology will lead to Convergence of Competition
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For Additional Information Donna Jeremiah Corporate Communications Asia Pacific +603 6204 5832 email@example.com Carrie Low Corporate Communications Asia Pacific +603 6204 5910 firstname.lastname@example.org Audrey William Research Director ICT email@example.com