Analysis of Advanced Driver Assistance Systems Market in South Korea

Analysis of Advanced Driver Assistance Systems Market in South Korea Samjeen Yun, Industry Analyst Automotive & Transportation 22 August 2012© 2012 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property ofFrost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.

Agenda Overview of ADAS market Opportunity Analysis Competitive Analysis Summary & Key Takeaway 2

Research ScopeBase Year 2011Study Period 2008 to 2018Forecast Period 2012 to 2018Vehicle Type Passenger VehiclesGeographical Scope Asia-Pacific – South Korea 2011 2012 2013 2014 2015 2016 2017 2018 1,211,284 1,205,227 1,217,279 1,235,538 1,247,893 1,266,622 1,285,621 1,310,321PV SalesADAS Unit 58,484 117,967 201,547 374,886 545,952 674,729 822,862 992,307shipmentPenetration of 4.8 9.8 16.5 30.3 43.8 53.3 64.0 75.7ADAS (%) Note: All figures are rounded. The base year is 2011. Source: LMC Automotive Forecasting and Frost & Sullivan research. 3

System Segmentation Safety System Active Safety Passive Safety PIA ADAS ACC LDWS SPAS NV BSD This study focuses five areas of advanced drive assistant systems. Source: Frost & Sullivan analysis. 4

Global Future Outlook ACC FCW RV Exit Ramp Detection TSR Combined active and passive safety 2000 2003 2008 2010 2015 2020 LDW NV IHC DM Animal Detection No Passing Warning • Technological developments such as integration of radar and camera and sensor fusion between multiple applications will enable price reduction in ADAS. • Ultra low cost solutions recently developed are mobile applications such as iMaginyze and iOnRoad. 2014 2018 2020 Source: Frost & Sullivan analysis. 5

Market Overview : Engineering Measurements Market Stage Market Revenue Average Price Per Unit Nascent $27.6 M $716 (2011) Market Revenue for Last Year of Market Concentration Study Period $509.6 M 70.0% (2018) (% of market share held by top 3 companies)Decreasing Stable Increasing Note: All figures are rounded. The base year is 2011. Source: Frost & Sullivan analysis. 6

Product Life Cycle AnalysisProduct sales ACC LDWS Night Vision Blind Spot Detection Smart Parking Assistance System Camera and Radar fusion will see a high growth rate in the next three to five years compared to stand-alone systems Decline Introduction Growth Maturity Time Source: Frost & Sullivan analysis. 7

Sensing Technology Enabling ADAS Technology Electromagnetic Type Range Camera Use visible light Infinite, but Application/resolution- dependent Infrared Processes near-infrared 600 600 feet (Active) feet via camera Infrared Detects far-infrared, i.e., thermal, 1000 feet (Passive) via sensor Radar Transmits radio 60 feet (77 GHz) frequencies, long range radar Ultrasonic Acoustic waves, above 60 inches human hearing threshold Source: Frost & Sullivan analysis. 8

Opportunity Analysis : Total Market Unit Shipment Penetration Rate 992,307 822,862 674,729 Units 545,952 374,886 201,547 117,967 58,484 2,605 538 6,128 Year 2011 Source: Frost & Sullivan analysis. 9

Competitive Analysis –Tier 1 suppliers High Hyundai Mobis Mando BoschPenetration of 4 or More Applications ADAS Application Up to 3 Applications Continental Global components companies Delphi are expected to enter the ADAS market in South Korea. . Note: Size of the bubble indicates number of vehicles that are offered with ADAS Low 2011 2015 2018 or beyond Source: Frost & Sullivan analysis. 10

Conclusions : Key Takeaway New suppliers should look to capitalize on the growing interest among Tier I Suppliers OEMs for cost-effective systems. Stand-alone user interface manufacturers should partner with integrator Tier II Suppliers to gain expertise to deliver product in more than one area. • ADAS should be introduced in more vehicle models to meetVehicle Manufacturers governmental regulations as well as improving the brand image among customers. • OEMs and suppliers should focus on increasing value and reducing cost of safety systems as customers expect safety systems at a low Overall price. Recommendations • ADAS should be introduced in more vehicle models to meet governmental regulations as well as improve the brand image among consumers Source: Frost & Sullivan analysis. 11

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For Additional Information Alice Chia Miok Lee Corporate Communications Corporate Communications Asia Pacific Korea +852 9182 1010 + 82 2 6710 2033 alice.chia@frost.com miok.lee@frost.com 15

Analysis of Advanced Driver Assistance Systems Marketin South KoreaThis research service presents a consolidated and in-depth insight on Advanced DriverAssistance Systems Market in South Korea.Quantitative Data Market Outlook/Forecasts (2011-2018) for Qualitative Data  Country Analysis & Major Market each country by Trends - Technology  Vertical & Horizontal Analysis - Industry Vertical  Competitive Analysis - Horizontal  Analyst views & insight on the marketMarket share (2011) for each country byapplication Automatic Call Distributor (ACD) Computer Telephony Integration (CTI) To get a complimentary Interactive Voice Response (IVR) executive summary of this Outbound Systems (OB) Workforce Management (WFM) research service, email Call Monitoring (CM) apacfrost@frost.com Speech Technology (ST) Multimedia Systems (MM) 16

Today’s Presenter Samjeen Yun, Industry Analyst Automotive & Transportation Frost & Sullivan  With over 5 years of experience in market opportunity analysis, Samjeen has worked on market research projects for Automotive industry for South Korea as well as global markets. She has a niche expertise in new trend and product diversification mapping of Automotive industry and support Frost & Sullivan’s global consulting projects. For any other enquiries, email us: apacfrost@frost.com 17

Analysis of Advanced Driver Assistance Systems Market in South Korea

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