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2014 Predictions for Unified Communications in Latin America


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  • 1. 2014 Predictions for2014 Predictions for UnifiedUnified Communications inCommunications in Latin AmericaLatin America 10 Trends10 Trends TThat Will Impact the UCC Market in Latin Americahat Will Impact the UCC Market in Latin America Juan Gonzalez - Industry Manager, Enterprise Communications, Latin America February 6th, 2014 © 2014 Frost & Sullivan. All rights reserved.
  • 2. Today’s Presenter Juan Manuel Gonzalez, Industry Manager Frost & Sullivan 2 Connect with me on social media: @juanmgon
  • 3. Agenda 1. Understanding top trends that will impact the Latin America UCC Market in 2014 2. Recommendations for Decision Makers 3. Recommendations for Vendors 3
  • 4. About Frost & Sullivan and UCC Market in Latin America 4
  • 5. Latest Titles • 2014 Latin American Communications and Collaboration Vendors and Partners Survey: Present and Future Outlook • Things to Consider before Offering Unified Communications as a Service (UCaaS) in Latin America: What Carriers Need to Know? • Unified Communications and Collaboration (UC&C) in the Cloud in Latin 5 • Unified Communications and Collaboration (UC&C) in the Cloud in Latin America
  • 6. Top Trends in 2014
  • 7. Latin American Landscape Economic stability in Latin America will still drive foreign capital to the region, which has a direct impact on the adoption of technology. . 2014 Presidential Elections in seven countries in Latin America will impact decision making processes. Brazil Colombia Uruguay Country Projected GDP Growth 2014 Argentina 2.6% 7 Source: Frost & Sullivan analysis. Bolivia Costa Rica El Salvador Panama Brazil 2.6% Chile 4.0% Colombia 4.5% Peru 5.5% Mexico 3.5% LATIN AMERICA 3.2% Table source: CEPAL
  • 8. UCC in the Cloud Unified Communications as a Service (UCaaS) is a reality in Latin America in 2014. 8 Source: Frost & Sullivan analysis. Hybrid-cloud architectures are the most common deployment models. Small companies have not yet caught on to this modality in the region.
  • 9. Security within the Enterprise Environment 9 Source: Frost & Sullivan analysis.
  • 10. Key Impacts behind Mobility 10 Source: Frost & Sullivan analysis. MOBILITYMOBILITY
  • 11. Collaborating on the new Workspace The Work-Life Blur From Deadlines to Commitments Boss-less Work 11 Source: Frost & Sullivan analysis. You Will be Evaluated by What You Do Redefining the Office Reimagined Meetings
  • 12. 81% of young professionals prefer telework over a higher salary. Employee productivity increases 58%. Employees that telework, perceive a 20% increase in their salary—cost savings related to not having to go on site. Generation Y employees change jobs every 9 months on average. This rises to 2 years within companies that implement telework. Telework – Benefits 12 Source: Frost & Sullivan analysis. to go on site. 7 of every 10 employees considers that their jobs can be done remotely 3 to 5 days a week. companies that implement telework. Talent loss is reduced by 74% after a telework program is initiated. Work-related accidents decrease 42%.Team Morale improves 79%.
  • 13. Consumerization and BYOT 13 Source: Frost & Sullivan analysis.
  • 14. Ubiquitous Video . + Video enabled devices: Smartphones, Laptops, Tablets, Video Rooms, Telepresence and so on… 14 Source: Frost & Sullivan analysis. Telepresence and so on… + Business oriented: From consumer-to- consumer interactions to business-to- consumer interactions. + Simple to use and experience: Plug and Play, any device, everywhere and for everyone.
  • 15. Social Media in Latin America Latin America is one of the fastest growing regions in the globe in terms of social network users. 5 Latin American countries were among the TOP 10 nations in terms of average Social networking enterprise tool is top of mind, but larger business adoption lags. Social can boost sales, marketing, customer 15 Source: Frost & Sullivan analysis. 5 Latin American countries are among the top 20 nations with the highest number of LinkedIn users worldwide. the TOP 10 nations in terms of average hours per visitor spent on social networking sites (per Month) Social can boost sales, marketing, customer care, and internal collaboration, but ROI is hard to measure. Companies have begun to execute “omni- channel” strategies to provide a consistent customer experience, regardless of the channels and devices customers use.
  • 16. Big Data • Companies are sitting on a gold mine of information, however, few have been able to leverage it. • Key Big Data Features: Volume Variety 16 Source: Frost & Sullivan analysis. Variety Velocity VALUE • Big Data allows individuals to make real- time decisions based on analytics model that take into account all available data.
  • 17. The Internet of Things (IoT) • In 2014, more data will be generated by machines (things) than by human beings. • Opportunities: To analyze and use vast amounts of data To store data and source application functionality in/from the cloud To create, manage and support apps that enable IoT implementations 17 Source: Frost & Sullivan analysis. implementations To provide high speed connectivity between objects and the people • Challenges: Reliability and performance issues Potential risks associated with security breaches multiply It remains important that standards emerge, as " things” may not be able to communicate
  • 18. Enhanced focus on Small and Medium Business 2014 will bring increased marketing efforts directed towards this segment. 18 Source: Frost & Sullivan analysis. There are still several challenges that vendors face: knowledge gap, price sensitivity, limited financing for SMBs by financial institutions.
  • 19. Recommendations for Decision Makers
  • 20. Strategic Recommendations for Decision Makers 20 Source: Frost & Sullivan analysis.
  • 21. Recommendations for Vendors
  • 22. Strategic Recommendations to Vendors 1. Protect and defend your installed base. 2. Defend and attack through cloud strategies and solutions. 3. Focus on the user experience. 4. Add social elements to your UCC portfolio. 22 5. Make mobile part of every UCC deal. 6. Increase focus on customer-facing mobile apps. 7. Enhance your analytics tools. Caution 1: Don’t cast your net too wide. Caution 2: Don’t go it alone. Source: Frost & Sullivan analysis.
  • 23. Questions & Answers 23
  • 24. Your Feedback is Important to Us Growth Forecasts? Competitive Structure? What would you like to see from Frost & Sullivan? 24 Emerging Trends? Strategic Recommendations? Other? Please inform us by “Rating” this presentation.
  • 25. Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, and Twitter 25
  • 26. For Additional Information Juan Manuel González Industry Manager ICT +5411 47771554 Francesca Valente Marketing & Corporate Communications Executive +5411 47775300 26 José Roberto Mavignier Director ICT +5511 30658463