2014 Predictions for Unified Communications and Collaboration in Latin America


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1) Understand top trends that will impact the Latin America Unified Communications Market in 2014
2) Hear recommendations for IT Decision Makers and Vendors

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2014 Predictions for Unified Communications and Collaboration in Latin America

  1. 1. 2014 Predictions for Unified Communications in Latin America 10 Trends That Will Impact the UCC Market in Latin America Juan Gonzalez - Industry Manager, Enterprise Communications, Latin America February 6th, 2014 © 2014 Frost & Sullivan. All rights reserved.
  2. 2. Today’s Presenter Juan Manuel Gonzalez, Industry Manager Frost & Sullivan juan.gonzalez@frost.com Connect with me on social media: @juanmgon http://ar.linkedin.com/pub/juan-manuel-gonzalez/6/3b2/8a0 2
  3. 3. Agenda 1. Understanding top trends that will impact the Latin America UCC Market in 2014 2. Recommendations for Decision Makers 3. Recommendations for Vendors 3
  4. 4. About Frost & Sullivan and UCC Market in Latin America 4
  5. 5. Latest Titles • 2014 Latin American Communications and Collaboration Vendors and Partners Survey: Present and Future Outlook • Things to Consider before Offering Unified Communications as a Service (UCaaS) in Latin America: What Carriers Need to Know? • Unified Communications and Collaboration (UC&C) in the Cloud in Latin America 5
  6. 6. Top Trends in 2014
  7. 7. Latin American Landscape 2014 Presidential Elections in seven countries in Latin America will impact decision making processes. Economic stability in Latin America will still drive foreign capital to the region, which has a direct impact on the adoption of technology. . Country Brazil Colombia Uruguay Projected GDP Growth 2014 4.5% Peru 5.5% Mexico 3.5% LATIN AMERICA Panama 4.0% Colombia El Salvador 2.6% Chile Costa Rica 2.6% Brazil Bolivia Argentina 3.2% Table source: CEPAL Source: Frost & Sullivan analysis. 7
  8. 8. UCC in the Cloud Unified Communications as a Service (UCaaS) is a reality in Latin America in 2014. Hybrid-cloud architectures are the most common deployment models. Small companies have not yet caught on to this modality in the region. Source: Frost & Sullivan analysis. 8
  9. 9. Security within the Enterprise Environment Source: Frost & Sullivan analysis. 9
  10. 10. Key Impacts behind Mobility MOBILITY Source: Frost & Sullivan analysis. 10
  11. 11. Collaborating on the new Workspace The Work-Life Blur From Deadlines to Commitments Boss-less Work You Will be Evaluated by What You Do Redefining the Office Reimagined Meetings Source: Frost & Sullivan analysis. 11
  12. 12. Telework – Benefits 81% of young professionals prefer telework over a higher salary. Employee productivity increases 58%. Employees that telework, perceive a 20% increase in their salary—cost savings related to not having to go on site. Generation Y employees change jobs every 9 months on average. This rises to 2 years within companies that implement telework. 7 of every 10 employees considers that their jobs can be done remotely 3 to 5 days a week. Talent loss is reduced by 74% after a telework program is initiated. Team Morale improves 79%. Work-related accidents decrease 42%. Source: Frost & Sullivan analysis. 12
  13. 13. Consumerization and BYOT Source: Frost & Sullivan analysis. 13
  14. 14. Ubiquitous Video . + Video enabled devices: Smartphones, Laptops, Tablets, Video Rooms, Telepresence and so on… + Business oriented: From consumer-toconsumer interactions to business-toconsumer interactions. + Simple to use and experience: Plug and Play, any device, everywhere and for everyone. Source: Frost & Sullivan analysis. 14
  15. 15. Social Media in Latin America Latin America is one of the fastest growing regions in the globe in terms of social network users. 5 Latin American countries were among the TOP 10 nations in terms of average hours per visitor spent on social networking sites (per Month) 5 Latin American countries are among the top 20 nations with the highest number of LinkedIn users worldwide. Social networking enterprise tool is top of mind, but larger business adoption lags. Social can boost sales, marketing, customer care, and internal collaboration, but ROI is hard to measure. Companies have begun to execute “omnichannel” strategies to provide a consistent customer experience, regardless of the channels and devices customers use. Source: Frost & Sullivan analysis. 15
  16. 16. Big Data • Companies are sitting on a gold mine of information, however, few have been able to leverage it. • Key Big Data Features: Volume Variety Velocity VALUE • Big Data allows individuals to make realtime decisions based on analytics model that take into account all available data. Source: Frost & Sullivan analysis. 16
  17. 17. The Internet of Things (IoT) • In 2014, more data will be generated by machines (things) than by human beings. • Opportunities: To analyze and use vast amounts of data To store data and source application functionality in/from the cloud To create, manage and support apps that enable IoT implementations To provide high speed connectivity between objects and the people • Challenges: Reliability and performance issues Potential risks associated with security breaches multiply It remains important that standards emerge, as " things” may not be able to communicate Source: Frost & Sullivan analysis. 17
  18. 18. Enhanced focus on Small and Medium Business 2014 will bring increased marketing efforts directed towards this segment. There are still several challenges that vendors face: knowledge gap, price sensitivity, limited financing for SMBs by financial institutions. Source: Frost & Sullivan analysis. 18
  19. 19. Recommendations for Decision Makers
  20. 20. Strategic Recommendations for Decision Makers Source: Frost & Sullivan analysis. 20
  21. 21. Recommendations for Vendors
  22. 22. Strategic Recommendations to Vendors 1. Protect and defend your installed base. 2. Defend and attack through cloud strategies and solutions. 3. Focus on the user experience. 4. Add social elements to your UCC portfolio. 5. Make mobile part of every UCC deal. 6. Increase focus on customer-facing mobile apps. 7. Enhance your analytics tools. Caution 1: Don’t cast your net too wide. Caution 2: Don’t go it alone. Source: Frost & Sullivan analysis. 22
  23. 23. Questions & Answers 23
  24. 24. Your Feedback is Important to Us What would you like to see from Frost & Sullivan? Growth Forecasts? Competitive Structure? Emerging Trends? Strategic Recommendations? Other? Please inform us by “Rating” this presentation. 24
  25. 25. Follow Frost & Sullivan on Facebook, LinkedIn, SlideShare, and Twitter http://www.facebook.com/FrostandSullivan http://www.linkedin.com/companies/4506 http://www.slideshare.net/FrostandSullivan http://twitter.com/frost_sullivan 25
  26. 26. For Additional Information Juan Manuel González Industry Manager ICT +5411 47771554 juan.gonzalez@frost.com Francesca Valente Marketing & Corporate Communications Executive +5411 47775300 francesca.valente@frost.com José Roberto Mavignier Director ICT +5511 30658463 joseroberto.mavignier@frost.com 26