2013 U.S. CXO Mobile Device Report
 

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2013 U.S. CXO Mobile Device Report Presentation Transcript

  • 1. New Survey Reveals Drives CXO’s Mobile Device Purchasing Decisions Research PREVIEW for the 2013 U.S. CXOs Mobile Devices Report @FS_ITVision
  • 2. Contents Section Research Background, Objectives, and Methodology Executive Summary Laptops Smartphones Tablets Profile Annexes Appendices Frost & Sullivan Story
  • 3. Research Objectives Source: Frost & Sullivan analysis. • The primary objective of this research is to measure preferences regarding mobile communications and computing devices among CXOs (e.g., CIOs, CEOs, presidents, and directors) across various industry verticals throughout the United States. • Supporting the overall objective, this study also measures the influence that features have in the selection process of mobile devices, satisfaction with brands, future intentions toward owned brands and channels used to purchase mobile devices. • Specifically, the focus of this research is on the following types of products/services: • Laptops • Smartphones • Tablet computers
  • 4. Research Methodology Source: Frost & Sullivan analysis. Methodology: • A Web-based survey methodology was utilized. Only qualified respondents are surveyed and must meet requirements set by a screening process prior to full survey participation. (Sample): • Frost & Sullivan surveyed 555 CXOs (i.e., C-level Executives, Directors, Managers) from our own extensive sample database, ranging across various industry verticals primarily in North America, but from other regions as well. Respondents were screened to meet certain requirements prior to full survey participation. Specifically, they were required to be: • Executives or corporate managers • Users of at least one of the following devices: laptop computer, smartphone or tablet computer. • The following three slides provide more details of the sample.
  • 5. Respondent Title/Role in Organization 30% 25% 17% 12% 8% 3% 3% 3% Director Manager/ Supervisor Vice president Chairman/ President/CEO Other C-level executive CIO/CTO Owner/Proprietor Other Respondent Title/Role in Organization: Global, 2013 Base: All respondents (n=555). Q37. Which of the following general workplace roles best describes your role/ responsibility within your organization?
  • 6. Company's Number of Employees 5% 3% 1% 10% 14% 6% 2% 4% 5% 8% 10% 32% Onetofour employees Fivetonine employees 10to19 employees 20to99 employees 100to499 employees 500to749 employees 750to999 employees 1,000to1,499 employees 1,500to2,499 employees 2,500to4,999 employees 5,000to9,999 employees 10,000employees ormore Company's Number of Employees: Global, 2013 Base: All respondents (n=555). Q39. What is the number of employees across your entire company worldwide, including all of its branches, divisions, and subsidiaries?
  • 7. Sample of Key Highlights • Frost & Sullivan research indicates laptop computer use among CXOs peaked in 2011, but since that time there has been a steady decline which can be attributed to a shift towards tablet adoption. • Roughly one third of CXO respondents indicate they will likely replace a laptop with a tablet. • Apple is the most prevalently owned smartphone brand and the highest rated for satisfaction among CXOs, yet their year over year growth rate is low compared to their nearest competitors. Notably, Samsung is expected to experience the most substantial future growth. • The largest proportion of CXOs prefer to have the Apple iOS as the operating system in their next smartphone (63%), followed by Android (25%), and Windows Phone 8 (6%). Source: Frost & Sullivan analysis.
  • 8. Source: Frost & Sullivan Overview of Laptop Brand Ownership  Overall, Dell is the most prevalently owned laptop brand among CXOs, followed by Apple and HP. Generally, the majority of CXOs own more than one laptop and specifically, owners of Dell and Apple own 1.7 (each). Among less prevalently owned brands, multiple laptop ownership is less common. 55% 36% 31% 23% 12% 7% 7% 5% 5% 1% 1.70 1.70 1.30 1.20 1.30 1.10 1.20 1.10 1.30 1.00 0.0 0.5 1.0 1.5 2.0 0% 15% 30% 45% 60% 75% Dell Apple HP Lenovo Toshiba Acer/Gateway Sony Asus Samsung Fujitsu Overview of Laptop Brand Ownership: Global, 2013 Percent of brand ownership Mean number of each brand owned Base: Filtered respondents, laptop owners (n=524). Q3a. What laptop computer brands do you currently own? (Multiple response.) Q3b. Of the laptop computer brands you currently own how many do you have of each brand?
  • 9. Source: Frost & Sullivan Overview of Tablet Brand Ownership  Overall, Apple is by far the most prevalently owned tablet brand among CXOs, followed very distantly by Kindle Fire and Samsung Galaxy. Ownership of multiple devices is uncommon for owners of less popular brands—but Apple tablet owners own an average of 1.5 tablets each. Kindle Fire and Barnes & Noble Nook, popular e-reader brands, break this trend with averages of 1.28 and 1.4 each. 87% 11% 8% 4% 3% 3% 3% 1% 1% 1% 1% 1.54 1.28 1.12 1.07 1.10 1.40 1.00 1.00 1.00 1.00 1.00 0.0 0.5 1.0 1.5 2.0 0% 20% 40% 60% 80% 100% AppleiPad KindleFire SamsungGalaxy MicrosoftSurface Asus Barnes&NobleNook BlackBerryPlaybook Motorola Acer HP Toshiba Overview of Tablet Brand Ownership: Global, 2013 Percent of brand ownership Mean number of each brand owned Base: Filtered respondents (n=336). Q27a. What tablet brands do you currently own? (Multiple response.) Q27b. Of the tablet brands you currently own how many do you have of each brand?
  • 10. Source: Frost & Sullivan Overview of Smartphone Brand Ownership  Overall, Apple is the most prevalently owned smartphone brand among CXOs, followed distantly by Samsung and BlackBerry. Generally, the majority of CXOs own more than one smartphone. Multiple smartphone ownership is common regardless of brand. 73% 21% 21% 8% 8% 5% 3% 1% 1% 1% 1.69 1.21 1.13 1.12 1.21 1.30 1.18 1.00 1.67 1.00 0.0 0.5 1.0 1.5 2.0 0% 15% 30% 45% 60% 75% 90% Apple Samsung BlackBerry HTC Motorola Nokia LG Sony/Sony-Ericsson Huawei Pantech Overview of Smartphone Brand Ownership: Global, 2013 Percent of brand ownership Mean number of each brand owned Base: Filtered respondents, smartphone owners (n=516). Q14a. What smartphone brands do you currently own? (Multiple response.) Q14b. Of the smartphone brands you currently own how many do you have of each brand?
  • 11. Associated Multimedia Visionary IT Portal Frost & Sullivan's Interactive ICT Community http://visionary-it.gilcommunity.com/ Analyst Blogs Information & Communication Technologies http://bit.ly/1e7xG3R Analyst Briefings Complimentary ICT Webinars http://bit.ly/1f9CZV6 SlideShare Frost & Sullivan’s Technology Presentations http://slidesha.re/1oMWgy4 Market Insight Articles Complimentary ICT Analyst Insights http://bit.ly/KqH4Xp GIL Talks Frost & Sullivan Thought Leadership Videos http://www.gilcommunity.com/gil-talks
  • 12. Interested in Full Access? Connect With Us Clarissa Castaneda Corporate Communications (210) 477-8481 clarissa.castaneda@frost.com Research Authors Research Director Brent Iadarola Research Director, Mobile & Wireless Frost & Sullivan Facebook https://www.facebook.com/FrostandSullivan LinkedIn ICT Group http://linkd.in/1kS4C7c SlideShare http://www.slideshare.net/FrostandSullivan ICT Twitter https://twitter.com/FS_ITVision Frost & Sullivan Events http://bit.ly/MvPRbQ GIL Community http://visionary-it.gilcommunity.com/
  • 13. Global Perspective 40+ Offices Monitoring for Opportunities and Challenges
  • 14. Industry Convergence Comprehensive Industry Coverage Sparks Innovation Opportunities Automotive & Transportation Aerospace & Defense Measurement & Instrumentation Information & Communication Technologies HealthcareEnvironment & Building Technologies Energy & Power Systems Chemicals, Materials & Food Electronics & Security Industrial Automation & Process Control Automotive Transportation & Logistics Consumer Technologies Minerals & Mining