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2013 Global R&D Priorities Survey Results: Embracing Customer Insights

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  • 1. Copyright © Frost & SullivanGTMresearch@frost.com www.gtm.frost.comGrowth Team Membership™ (GTM) is a best practice research and consulting program thatsupports executives within the functions that report to the CEO.@Frost_GTMGrowth Team Membership™Growth Team Membership™CO-SPONSORAccess the 24-page report athttp://www.frost.com/sublib/display-market-insight.do?id=277456989Access the 24-page report athttp://www.frost.com/sublib/display-market-insight.do?id=277456989Embedding the voice of the customer in productdevelopment and effective portfolio managementcontinue to be top challenges for R&D executives. In2013, R&D leaders should reassess their processes foridentifying customer needs, developing realistictechnology road maps, finding new applications forexisting products, and prioritizing new innovations.2013 GLOBAL R&D/INNOVATION AND PRODUCTDEVELOPMENT PRIORITIES SURVEY RESULTSKey R&D/Innovation and Product Development ChallengesR&D/Innovation and Product Development Resource TrendsSTAFFING LEVELSSTAFFING LEVELSPRIMARY CHALLENGE AND ROOT CAUSEPRIMARY CHALLENGE AND ROOT CAUSEBUDGETSBUDGETSRespondents shared their expected 2013 budget and staffing levels.Respondents shared their expected 2013 budget and staffing levels.Lack of process andexperienced staffLack of process andexperienced staffGenerating anaccurate and relevanttechnology roadmapGenerating anaccurate and relevanttechnology roadmapVoice of the Customer (VOC) in Product DevelopmentRespondents shared their perspectives on the applicability ofVOC to the productdevelopment process.Respondents shared their perspectives on the applicability ofVOC to the productdevelopment process.Respondents identified their top internal challenges for 2013 and the associatedroot causes.Respondents identified their top internal challenges for 2013 and the associatedroot causes.Register at http://www.frost.com/sublib/display-market-insight.do?id=277456989 to download a free copyof our:›“R&D/Innovation and Product Development Priorities: 2013 Global Survey Results”SOURCE: “R&D/Innovation and Product Development Priorities: 2013 Global Survey Results”http://www.frost.com/sublib/display-market-insight.do?id=277456989.ORIGINAL FILE: JPG: http://bit.ly/12Ikuik; PDF: http://bit.ly/ZN4nfgExpect staffingto increasemoderatelyExpect staffingto increasemoderatelyPredict moderatebudget increasesPredict moderatebudget increases41%41%43%43%FREECustomerPRIMARY VOC METHODPRIMARY VOC METHOD82%82%VOC IN PRODUCT DEVELOPMENTVOC IN PRODUCT DEVELOPMENTUseVOC to developnew products inexisting marketsUseVOC to developnew products inexisting markets84%84%EmployVOC inproductdevelopmentEmployVOC inproductdevelopment84%84%Primary UsePrimary UseConduct on-sitecustomer visits togather insightsConduct on-sitecustomer visits togather insightsCorporateStrategyCorporateDevelopmentMarketingCompetitiveIntelligenceMarketResearchSalesLeadershipR&D/InnovationInvestors/FinanceCEOR&D/InnovationInsightsEmbracing