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2013 Global Marketing Priorities Survey Identifying and Delivering Customer Value

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2013 Global Marketing Priorities Survey Identifying and Delivering Customer Value

  1. 1. R&D/ Innovation Corporate Sales Strategy Leadership Marketing Marketing CEO Corporate Development Growth Team Membership™ Investors/ Market Finance Research Competitive Intelligence CO-SPONSORS 2013 GLOBAL MARKETING PRIORITIES SURVEY RESULTSIn an age of empowered customers, it is ever-more difficult for marketers to diagnose pain points and influencebehavior. Furthermore, accurate segmentation models, targeted value propositions, compelling content, andtimely and accessible delivery continue to be key imperatives for Marketing. Identifying and Delivering Customer Value Access the 29-page report at FREE http://www.frost.com/sublib/display-market-insight.do?id=275699025 Key Marketing Challenges Respondents identified their top internal challenges for 2013 and the associated root causes. PRIMARY CHALLENGE AND ROOT CAUSE Developing a compelling Lack of common value proposition objectives Marketing Resource Trends Respondents shared their expected 2013 budget and staffing levels. STAFFING LEVELS 55% Expect staffing to remain constant BUDGETS Anticipate budgets 40% will remain constant Mobile Marketing Respondents shared their perspectives on mobile marketings use and challenges. EFFECTIVENESS Rate their 49% capabilities as “Average” Primary Obstacle Insufficient 68% budget MOST POPULAR TACTIC FOR 2013 Mobile-optimized 60% webpages Marketing Integration Respondents shared their views on marketing integration and its uses. COMMUNICATIONS INTEGRATED Marketing 50% communications are integrated KEY REASON TO INTEGRATE Supports a unified 44% brand presence Register at http://www.frost.com/sublib/display-market-insight.do?id=275699025 to download a free copy of our: › “2013 Global Marketing Survey Report” SOURCE: “2013 Global Marketing Survey Results” http://www.frost.com/sublib/display-market-insight.do?id=275699025. ORIGINAL FILE: JPG: http://bit.ly/14eReSS; PDF: http://bit.ly/162XxXL Growth Team Membership™ (GTM) is a research and consulting program that supports executives within the functions that report to the CEO. GTMresearch@frost.com www.gtm.frost.com @Frost_GTM Copyright © Frost & Sullivan

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