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2013 Global Market Research Priorities Survey Results
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2013 Global Market Research Priorities Survey Results

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Generation of high-quality insights and demonstration of ROI …

Generation of high-quality insights and demonstration of ROI
continue to be top challenges for market research executives.
In 2013, market research leaders should reexamine their
processes and tools for integrating disparate information
streams, packaging information for easy consumption, and
mapping research efforts to clearly defined metrics.

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  • 1. Copyright © Frost & SullivanGTMresearch@frost.com www.gtm.frost.comGrowth Team Membership™ (GTM) is a best practice research and consulting program thatsupports executives within the functions that report to the CEO.@Frost_GTMGrowth Team Membership™Growth Team Membership™CO-SPONSORAccess the 36-page report athttp://www.frost.com/sublib/display-market-insight.do?id=278714837Access the 36-page report athttp://www.frost.com/sublib/display-market-insight.do?id=278714837Generation of high-quality insights and demonstration of ROIcontinue to be top challenges for market research executives.In 2013, market research leaders should reexamine theirprocesses and tools for integrating disparate informationstreams, packaging information for easy consumption, andmapping research efforts to clearly defined metrics.2013 GLOBAL MARKET RESEARCHPRIORITIES SURVEY RESULTSKey Market Research ChallengesMarket Research Resource TrendsSTAFFING LEVELSSTAFFING LEVELSPRIMARY CHALLENGE AND ROOT CAUSEPRIMARY CHALLENGE AND ROOT CAUSEBUDGETSBUDGETSRespondents shared their expected 2013 budget and staffing levels.Respondents shared their expected 2013 budget and staffing levels.Lack of processreinforcementLack of processreinforcementEnsuring research insights areactionable and included instakeholders’ decision-makingEnsuring research insights areactionable and included instakeholders’ decision-makingSupporting Stakeholder Decision-MakingRespondents shared their perspectives on the stakeholder support activities andhow they measure the ROI of their efforts.Respondents shared their perspectives on the stakeholder support activities andhow they measure the ROI of their efforts.Respondents identified their top internal challenges for 2013 and the associatedroot causes.Respondents identified their top internal challenges for 2013 and the associatedroot causes.Register at http://www.frost.com/sublib/display-market-insight.do?id=278714837 to download a free copyof our:›“Market Research and Competitive Intelligence Priorities: 2013 Global Survey Results”SOURCE: “Market Research and Competitive Intelligence Priorities: 2013 Global Survey Results”http://www.frost.com/sublib/display-market-insight.do?id=278714837.ORIGINAL FILE: JPG: http://bit.ly/12yhTpm; PDF: http://bit.ly/12sKZYvExpect staffing toremain constantExpect staffing toremain constantPredict levels willremain constantPredict levels willremain constant67%67%49%49%FREETOP ACTIVITY FOR CORPORATE STRATEGYTOP ACTIVITY FOR CORPORATE STRATEGY74%74%TOP ACTIVITY FOR MARKETINGTOP ACTIVITY FOR MARKETINGUse Net Promoteror CustomerSatisfaction ScoreUse Net Promoteror CustomerSatisfaction Score33%33%Conduct marketassessmentsConduct marketassessments67%67%Primary MetricPrimary MetricTotal SalesTotal Sales40%40%Primary MetricPrimary MetricConduct SWOTanalysisConduct SWOTanalysisInsightsthatDriveDecision-MakingCorporateStrategyCorporateDevelopmentMarketingCompetitiveIntelligenceMarketResearchSalesLeadershipR&D/InnovationInvestors/FinanceCEOMarketResearch

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