2011 South African Data Centre Green Excellence Award in Technology InnovationCybernest© 2011 Frost & Sullivan 1 “We Accel...
BEST PRACTICES RESEARCH© 2011 Frost & Sullivan 1 “We Accelerate Growth”Product Differentiation Excellence AwardWeb Content...
BEST PRACTICES RESEARCH© 2011 Frost & Sullivan 2 “We Accelerate Growth”careful objectivity, Frost & Sullivan has concluded...
BEST PRACTICES RESEARCH© 2011 Frost & Sullivan 3 “We Accelerate Growth”final step, the research team confirms the veracity...
BEST PRACTICES RESEARCH© 2011 Frost & Sullivan 4 “We Accelerate Growth”Criterion 1: Unique Features/FunctionalityTrustwave...
BEST PRACTICES RESEARCH© 2011 Frost & Sullivan 5 “We Accelerate Growth”Trustwave’s Web Filtering and Reporting Suite (WFR)...
BEST PRACTICES RESEARCH© 2011 Frost & Sullivan 6 “We Accelerate Growth”The CEO 360-Degree PerspectiveTM- Visionary Platfor...
BEST PRACTICES RESEARCH© 2011 Frost & Sullivan 7 “We Accelerate Growth”Critical Importance of TEAM ResearchFrost & Sulliva...
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2012 global web content filtering products product differentiation award

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Trustwave receives 2012 Global Web Content Filtering Products Product Differentiation Excellence Award.

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2012 global web content filtering products product differentiation award

  1. 1. 2011 South African Data Centre Green Excellence Award in Technology InnovationCybernest© 2011 Frost & Sullivan 1 “We Accelerate Growth”2012 Global Web Content Filtering ProductsProduct Differentiation Award2012
  2. 2. BEST PRACTICES RESEARCH© 2011 Frost & Sullivan 1 “We Accelerate Growth”Product Differentiation Excellence AwardWeb Content Filtering ProductsGlobal, 2012Frost & Sullivan’s Global Research PlatformFrost & Sullivan is in its 50th year in business with a global research organization of 1,800analysts and consultants who monitor more than 300 industries and 250,000 companies.The company’s research philosophy originates with the CEO’s 360-Degree Perspective™,which serves as the foundation of its TEAM Research™ methodology. This unique approachenables us to determine how best-in-class companies worldwide manage growth,innovation and leadership. Based on the findings of this Best Practices research, Frost &Sullivan is proud to present the 2012 Global Product Differentiation Excellence Award inWeb Content Filtering Products to Trustwave, which acquired web and email contentsecurity vendor M86 Security in March 2012.Significance of the Product Differentiation Excellence AwardKey Industry ChallengesThe Web Content Filtering market has matured, and with several vendors vying to wincustomer relationships, factors such as price, performance, and product features present ahost of challenges. Frost & Sullivan notes that web content security vendors havedifficulties in providing product differentiation within core technologies. Although nuancesare evident between each of the companies’ product offerings, many customers cannotdistinguish these distinctive features, causing low customer confidence in meeting new,specific IT infrastructure requirements.Solution performance has become an important factor to address for many differentcustomers, specifically in relation to offering best-in-class web protection including threatdetection intelligence, time saving intuitive interfaces, and robust web content filteringmanagement services that provide full visibility of all corporate devices. With web contentfiltering solutions having reached a state of equilibrium, and in response to customers’ highsensitivity to price, security vendors have begun to integrate data loss prevention (DLP) andantivirus (AV) into their solutions. As a result, security vendors have executed keyacquisitions and partnerships, restructured competitive pricing, and implemented re-branding strategies in order to deliver quality solutions as a means to reach customers in analready saturated market.Throughout 2011 into 2012, Frost and Sullivan observed best practices that woulddetermine a company’s solution that separates itself in product differentiation from othercompetitors. In order to determine which web content filtering company showed significantproduct differentiation in the industry, Frost & Sullivan considered all on-premiseappliances, software, and cloud or Software-as-a-Service (SaaS) solution offerings. With
  3. 3. BEST PRACTICES RESEARCH© 2011 Frost & Sullivan 2 “We Accelerate Growth”careful objectivity, Frost & Sullivan has concluded that Trustwave has achieved the mostsignificant product differentiation with their web content filtering solutions.Key Benchmarking Criteria for the Product Differentiation Excellence AwardFor the Product Differentiation Excellence Award, the following criteria were used tobenchmark Trustwave’s performance against key competitors:• Unique Features/Functionality• Quality/Complexity• Customization• Matched to Target Markets Needs• Brand PerceptionDecision Support Matrix and Measurement CriteriaTo support its evaluation of best practices across multiple business performance categories,Frost & Sullivan employs a customized Decision Support Matrix (DSM). The DSM is ananalytical tool that compares companies’ performance relative to each other with anintegration of quantitative and qualitative metrics. The DSM features criteria unique to eachAward category and ranks importance by assigning weights to each criterion. The relativeweighting reflects current market conditions and illustrates the associated importance ofeach criterion according to Frost & Sullivan. Fundamentally, each DSM is distinct for eachmarket and Award category. The DSM allows our research and consulting teams toobjectively analyze each companys performance on each criterion relative to its topcompetitors and assign performance ratings on that basis. The DSM follows a 10-point scalethat allows for nuances in performance evaluation; ratings guidelines are shown in Chart 1.Chart 1: Performance-Based Ratings for Decision Support MatrixThis exercise encompasses all criteria, leading to a weighted average ranking of eachcompany. Researchers can then easily identify the company with the highest ranking. As a
  4. 4. BEST PRACTICES RESEARCH© 2011 Frost & Sullivan 3 “We Accelerate Growth”final step, the research team confirms the veracity of the model by ensuring that smallchanges to the ratings for a specific criterion do not lead to a significant change in theoverall relative rankings of the companies.Chart 2: Frost & Sullivan’s 10-Step Process for Identifying Award RecipientsBest Practice Award Analysis for TrustwaveThe Decision Support Matrix, shown in Chart 3, illustrates the relative importance of eachcriterion for the Product Differentiation Excellence Award and the ratings for eachcompany under evaluation. To remain unbiased while also protecting the interests of theother organizations reviewed, we have chosen to refer to the other key players asCompetitor 1 and Competitor 2.Chart 3: Decision Support Matrix forProduct Differentiation Excellence AwardMeasurement of 1–10 (1 = lowest; 10 = highest) Award CriteriaUniqueFeatures/FunctionalityQuality/ComplexityCustomizationMatchedtoTargetMarketsNeedsBrandPerceptionWeightedRatingRelative Weight (%) 20% 20% 20% 20% 20% 100%Trustwave/M86 Security 9.0 9.0 9.0 8.7 9.0 8.94Competitor 1 9.0 9.0 8.5 9.0 9.0 8.90Competitor 2 8.5 8.5 8.5 8.5 8.5 8.50
  5. 5. BEST PRACTICES RESEARCH© 2011 Frost & Sullivan 4 “We Accelerate Growth”Criterion 1: Unique Features/FunctionalityTrustwave offers user authentication, web filtering, DLP, inspection and validation of SSL-encrypted traffic, as well as content caching with its Trustwave Secure Web Gateway (SWG)solution, formerly known as the M86 Secure Web Gateway. This functionality providescomplete control of web-based traffic with best-in-breed web protection. Organizations areable to reduce costs and time in deploying, managing, and securing web data while allowingfor integration of third-party devices via the new ICAP client functionality. Many otherunique and differentiating features exist within Trustwave’s SWG solution, including real-time code analysis of web traffic, incoming or outgoing, Vulnerability Anti.dote™ to identifyand block vulnerability exploiting content, granular social media controls, and simplifiedreporting of large volumes of data. Frost & Sullivan feels that Trustwave sets itself apartfrom other competitors by combining advanced security technology into its SWG appliances.Criterion 2: Quality/ComplexityThe Trustwave SWG is based on IBM’s hardware systems. Benefits include delivery of fasterservice, low latency, consolidation, optimization, and superior security performance at thehighest quality. This enables a reduction of complexity of hardware and virtual appliances,and hybrid cloud options in order to manage all users at all locations easily. This is a costeffective option to fit with existing infrastructure and it provides easy-to-use interfaces.Management of security, policy, and reporting features are simply controlled through asingle console, including management of security policies from a single interface. Rapid,seamless regulatory compliance is available with all SWG appliances.Criterion 3: CustomizationCustomization is prominent within Trustwave’s SWG solutions, in both pre-sales and post-sales activities. SWG is suited for all user levels, ranging from IT administrators toexecutives, ensuring quick compliance, straightforward configuration, and greater ROI as anIT security investment. Custom-built templates provide easy-to-use reporting features,including real-time dashboards.Criterion 4: Matched to Target Markets NeedsTrustwave accurately addresses next-generation threats and it offers flexible deploymentoptions, specifically targeting the needs of financial markets and federal to local governmentsectors. Its SWG web content filtering solutions provide mobile and on-premise users thesame high level of quality and coverage regardless of regional location. With strongscalability, Trustwave SWG solutions can support between 1,000 to 30,000 users. ItsWebMarshal targets SMB customer segments with up to 1,000 users and provides the samelevel of service as its SWG solution.
  6. 6. BEST PRACTICES RESEARCH© 2011 Frost & Sullivan 5 “We Accelerate Growth”Trustwave’s Web Filtering and Reporting Suite (WFR) assists organizations in meetingacceptable user policies (AUP) and compliance regulations easily. The solution providesexceptional performance and multi-level administration features, filtering more than onemillion websites with more than 100 web categories, without affecting network bandwidth orproductivity. Target audiences include Government, Financial, and Education.Trustwave compliments its product security offerings with Essential, Premium, andEnterprise Care support services. These services range from support for product upgrades,security updates, and maintenance releases to guaranteed 24/7 technical support with casereporting tools as well as technical account management features, including on-site support.SIEM integration is provided with Trustwave’s own SIEM and through Trustwavepartnerships with RSAEnvision, and Arcsight.Criterion 5: Brand PerceptionFrost & Sullivan is of the opinion that Trustwave has built a reputable brand perception withits unrivaled security expertise and leadership. Examples of this include Trustwave’s laborganizations charged with discovery of new malware threats, and the promotion of brandproposition and strategic marketing campaigns through its PR programs. Other methodspromoting Trustwave’s product uniqueness include customer and channel communicationevents, global and regional tradeshows, webinars, social media programs, and Internetmarketing strategies.Corporate strategies that include website branding and internal/external communicationshave brought Trustwave global brand equity. Its website stands as a focal point betweensharing and distributing security updates and conveying thought leadership to its customerbase. Press coverage and key analyst relations activities drive Trustwave’s credibility andpush relevant industry concerns to users, strengthening its brand equity even further.ConclusionFrost & Sullivan firmly believes that Trustwave has demonstrated the ability to provideproduct differentiation throughout its web content filtering solutions. Trustwave’s SWGsolution provides solid Internet security functionality and granularity to address today’smalware threats. Its appliances deliver unmatched performance, though without thecomplexity often associated in competing solutions. Customizing and matching today’smarket needs is achieved through Trustwave’s product offerings. Addressing thechallenges for SME/Large Enterprises and vertical markets were significant in contributingto product differentiation. Strategic partnerships added product feature diversification,further complementing Trustwave’s product differentiation. Based on Frost & Sullivan’sindependent analysis of the worldwide web content filtering products market, Trustwave isrecognized with the 2012 Global Product Differentiation Excellence Award.
  7. 7. BEST PRACTICES RESEARCH© 2011 Frost & Sullivan 6 “We Accelerate Growth”The CEO 360-Degree PerspectiveTM- Visionary Platform for GrowthStrategiesThe CEO 360-Degree Perspective™ model provides a clear illustration of the complexbusiness universe in which CEOs and their management teams live today. It representsthe foundation of Frost & Sullivans global research organization and provides the basis onwhich companies can gain a visionary and strategic understanding of the market. The CEO360-Degree Perspective™ is also a “must-have” requirement for the identification andanalysis of best-practice performance by industry leaders.The CEO 360-Degree Perspective™ model enables our clients to gain a comprehensive,action-oriented understanding of market evolution and its implications for their companies’growth strategies. As illustrated in Chart 4 below, the following six-step process outlineshow our researchers and consultants embed the CEO 360-Degree Perspective™ into theiranalyses and recommendations.Chart 4: CEOs 360-Degree Perspective™ Model
  8. 8. BEST PRACTICES RESEARCH© 2011 Frost & Sullivan 7 “We Accelerate Growth”Critical Importance of TEAM ResearchFrost & Sullivan’s TEAM Research methodology represents the analytical rigor of ourresearch process. It offers a 360-Degree view of industry challenges, trends, and issuesby integrating all seven of Frost & Sullivans research methodologies. Our experience hasshown over the years that companies too often make important growth decisions based ona narrow understanding of their environment, leading to errors of both omission andcommission. Frost & Sullivan contends that successful growth strategies are founded on athorough understanding of market, technical, economic, financial, customer, bestpractices, and demographic analyses. In that vein, the letters T, E, A and M reflect ourcore technical, economic, applied (financial and best practices) and market analyses. Theintegration of these research disciplines into the TEAM Research methodology provides anevaluation platform for benchmarking industry players and for creating high-potentialgrowth strategies for our clients.Chart 5: Benchmarking Performance with TEAM ResearchAbout Frost & SullivanFrost & Sullivan, the Growth Partnership Company, enables clients to accelerate growthand achieve best-in-class positions in growth, innovation and leadership. The companysGrowth Partnership Service provides the CEO and the CEOs Growth Team with disciplinedresearch and best-practice models to drive the generation, evaluation and implementationof powerful growth strategies. Frost & Sullivan leverages 50 years of experience inpartnering with Global 1000 companies, emerging businesses and the investmentcommunity from more than 40 offices on six continents. To join our Growth Partnership,please visit http://www.frost.com.

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