How to Set Up a Business Facebook Page
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How to Set Up a Business Facebook Page

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Presented by Helen Todd - CEO of Sociality

Presented by Helen Todd - CEO of Sociality
Squared

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    How to Set Up a Business Facebook Page How to Set Up a Business Facebook Page Presentation Transcript

    • About Helen Todd • Co-founder & CEO • Sociality Squared • Social Media Agency • Founded 2010 • Clients include small to medium-sized businesses and brands like Votre Vu and Leica Camera
    • HOW TOSET UP A BUSINESSFACEBOOK PAGEPresented by Helen Todd - CEO of SocialitySquaredA MORE DEDICATED CONNECTION
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEToday youll learn how touse a Facebook page to: • Grow a loyal community around your business • Raise awareness of your business and • Drive foot traffic
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEBy…• Optimizing your businesss Facebook page• Mastering News Feed Optimization (i.e. make sure fans see your wall posts!)• Employing Facebook Ads to target qualified customers based on location and interests
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEThings have changed…
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEThe Internet Evolved: The Social Web Image: Facebook
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEAOL is of the Past… Image: Facebook
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEShifting Approach: Go to Them VS. Social Networks Your Website
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEIt’s BIG Image: Facebook
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEIt’s Across Devices Image: Facebook
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEIt can be Powerful…
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEIt can be a Tool for Small Businesses too… Image: Facebook
    • HOW TO SET UP ABUSINESS FACEBOOK PAGELatest Milestones Image: Facebook
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEFacebook Mobile• People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEFacebook Users Are Active Image: Facebook
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEWhy Should You Care?• What does this mean for a small business? You don’t need to reach a MILLION people – you need to reach the people who are or will be your customers. You can use Facebook to help reach who you want to!
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEIt’s not scary, it’s an opportunity • To get found • To easily manage your business presence online • To engage with your customers • To drive conversions • And to sell more products!
    • Optimize YourFacebook Page
    • HOW TO SET UP ABUSINESS FACEBOOK PAGETimeline for Brands • Pages are… - Public and indexed in Google - Status updates are published into fans’ streams… wherever they access Facebook - Pages are customizable - They’re plugged into Facebook’s inherently viral platform.
    • HOW TO SET UP ABUSINESS FACEBOOK PAGECreate a Page• Create a page: https://www.facebook.com/ pages/create.php• Select the most appropriate Page name. Pick the correct category. For most local businesses, select ‘Local Business’ or the most appropriate category from the dropdown box that will appear.• Fill out street information
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEFill Out the Information • Upload a profile picture • Fill out the About section - include your website address • Select a vanity URL (facebook.com/Whartons) • Upload a Cover Image • Add Milestones
    • HOW TO SET UP ABUSINESS FACEBOOK PAGECustom Tabs• Custom Tabs are great places to extend your branding and house important information• You can direct ads to custom tabs• BUT you don’t need one to be successful on Facebook• Use tools like Wildfire, Social North or Involver to customize affordable tabs.
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEMeasuring SuccessSome tangible metrics you can measureinclude:• Fan Count• Fan engagement• Coded links (bit.ly, lead tracking software)• Newsletter signups• Coupon code redemptions• Phone calls (use Facebook-only number)• Traffic generated from Facebook as percentageof overall website traffic to your website
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEFan Page Insights • By looking at the Facebook Insights we get much richer data than just fan count • Insights shows us fan engagement on the page, demographic breakdown, fan growth and much, much more
    • Grow Fans
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEHow to Grow Fans• Remember: Quality over Quantity• Invite Your Friends• Invite Email Contacts• Use your current channels of communication• Create a plan for the Wall, publish content regularly and respond to Wall Posts from your Page connections• Cross-promote with other local businesses• Employ giveaways• Use Facebook Ads
    • News FeedOptimization
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEWhy does it matter?• Wall Posts Are Not Created Equal
    • HOW TO SET UP ABUSINESS FACEBOOK PAGE Content Consumption: Facebook users are 150 TIMESmore likely to consume branded content throughnews feed consumption versus a Facebook page!
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEUse a Content Calendar• Content calendars make great guides to help you organize what to publish and when!
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEKnow Your Audience
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEUse Photos to Make Posts Pop
    • HOW TO SET UP ABUSINESS FACEBOOK PAGETarget Wall Posts to be Relevant
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEWin with Fun and Questions
    • HOW TO SET UP ABUSINESS FACEBOOK PAGECustomize Link Headers & Descriptions
    • HOW TO SET UP ABUSINESS FACEBOOK PAGERemember to listen and respond to fansand don’t JUST publish content!
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEWhen You Publish, Keep in MindYou have to be consistently producing content for yourfans to interact with. Remember: - Keep it relevant - Don’t over message and spam (publish 1-3 posts a day, 3 hours in-between) - 1 out of every 4 (some say 10) messages should be self- promotional - Value-added is the way to go! - Asking questions will always get more responses than not - Add calls-to-action to content - Use insights to optimize content
    • HOW TO SET UP ABUSINESS FACEBOOK PAGENews Feed Take-Away• News Feed is at the heart of Facebook. Small businesses that will succeed on Facebook will understand how to connect and engage with their fans through the News Feed.
    • Facebook Ads
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEFacebook Ads• Facebook ads are a great way to raise awareness of your brand, grow fans and drive traffic to your page• Can target Facebook users based on their profile information which includes age, gender, interests, relationship status, education level, location and more!• You can use ads to promote wall posts…NOW in users’ News Feeds
    • HOW TO SET UP ABUSINESS FACEBOOK PAGE
    • HOW TO SET UP ABUSINESS FACEBOOK PAGE
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEFacebook Advertising Tips• Set goals with your advertising• Optimize the ad with a picture that stands out and is relevant• Have a strong call to action to become a fan of your fan page• Keep ad copy relevant• Use interests specific to your audience• Have a custom landing tab with a call to action to fan your page if users click through the ad
    • Remember
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEDon’t Forget: • Fill out all information on your business’ page • Success is tied to the News Feed • Publish content consistently • Respond to fans comments • Make sure content is relevant • Use Insights to optimize content • Use targeting with Facebook Ads • Remember QUALITY OVER QUANTITY
    • HOW TO SET UP ABUSINESS FACEBOOK PAGEExtra Resources• https://www.facebook.com/marketing• https://www.facebook.com/pages/create.php• https://www.facebook.com/help/?page=203955942973503• https://www.facebook.com/FacebookPages• https://www.facebook.com/advertising• https://www.facebook.com/ad_guidelines.php• http://www.wildfireapp.com/• http://www.involver.com/• http://socialnorth.com/
    • QUESTIONS? CONTACT: @sociality2 pinterest.com/sociality2 facebook.com/SocialitySquared socialitysquared.com helen@socialitysquared.com
    • Brought to you by:A MORE DEDICATED CONNECTION Thank You To speak to a Frontier Small Business representative, please call: 1-866-408-0233