Ellen Williams from Constant Contact's Webinar Presentation. "What Every Small Business Should Know" 8/15/13
Upcoming SlideShare
Loading in...5
×
 

Ellen Williams from Constant Contact's Webinar Presentation. "What Every Small Business Should Know" 8/15/13

on

  • 324 views

Ellen Williams from Constant Contact's Webinar explaining "What Every Small Business Should Know" about Customer Relationship Engagement

Ellen Williams from Constant Contact's Webinar explaining "What Every Small Business Should Know" about Customer Relationship Engagement

Statistics

Views

Total Views
324
Views on SlideShare
324
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Ellen Williams from Constant Contact's Webinar Presentation. "What Every Small Business Should Know" 8/15/13 Ellen Williams from Constant Contact's Webinar Presentation. "What Every Small Business Should Know" 8/15/13 Presentation Transcript

  • © 2013
  • © 2013 CUSTOMER ENGAGEMENT
  • © 2013 Ellen Williams Regional Development Director Constant Contact, Inc. edepasqualel@constantcontact.com Facebook.com/CCNYMetroNorthEast @Ellen_NY_CTCT
  • © 2013 Ideal Customers ● Who are they? ● Where are they? ● How do you reach and engage with them?
  • © 2013 Who are they?
  • © 2013 the 5 buckets raving fans customers & members prospects suspects disinterested
  • © 2013 traditional marketing find keep convert new marketing find keep convert MARKETING HAS CHANGED “Flip The Funnel: Retention is the New Acquisition” -- Joe Jaffe (@jaffejuice)
  • © 2013 Your customers’ friends are your next best prospects.
  • © 2013 Where are they?
  • © 2013 42% Source: Litmus, “Email Client Market Share,” April 2012
  • © 2013 1,000,000,000 + active users 500,000,000 + daily users
  • © 2013 300,000,000 + active users51% follow companies, brands or products on social networks
  • © 2013 81% of B-2-B marketers are using LinkedIn 33% | 52% Nonprofits and Associations using LinkedIn
  • © 2013 Facebook LinkedIn InstagramTwitter Pinterest Youtub e How do you reach and engage with them?
  • © 2013 2012 Neilson Global Trust in Advertising + Brand Messages
  • © 2013 ENGAGEMENT the new word-of-mouth is
  • © 2013 Reach and engage discussion information sharing event invites + updates offers + promotions fundraising build your network
  • © 2013 WHAT DO I WRITE ABOUT ● what you know that they don’t ● what you have access to that they don’t ● “original” isn’t required… just be interesting and relevant
  • © 2013 HOW MUCH IS ENOUGH LESS IS MORE. FOCUS. 42%
  • © 2013 EMAIL IS HARD TO BEAT ● lots of physical, measurable response ● easy to brand with colors + logos ● helps to measure and monetize social media
  • © 2013 1. divide your list into 3 groups of people 2. select three days in the week to test 3. send your e-mail, watch for best response FIND YOUR BEST DAY
  • © 2013 FIND YOUR BEST TIME 4. use same 3 groups of people 5. select three times on the day with the best results 6. send email at 3 different times of day
  • © 2013 WHEN TO SEND & POST best day best time DO NOT BE ROMANCED BY A HIGH OPEN RATE – MEASURE ACTIONS!
  • © 2013 PHYSICAL, MEASURABLE RESPONSE click or download come to the store or office schedule a session donate call @Ellen_NY_CTCT
  • © 2013 ● 35 - 67% of people don’t see images by default ● text links get more clicks than buttons ● place your logo left or center in email ● include company name in text ● key action must be above scroll line ● do not give too many choices ● make all images clickable (and with text labels) PRACTICAL ADVICE
  • © 2013 WHEN TO SEND & POSTSEND & POST FREQUENCY ● for social media ● 3-5 times a week is plenty ● use automated tools to help ● for email ● monthly is most common ● when are they likely to take action?
  • © 2013 relevant appropriate qualified!
  • © 2013 SMALL5 likes 3 shares 4 comments2 11 3 2 4 1 6 213 3 is big! Engagement happens in small doses. (and happens over time)
  • © 2013 YOU CAN DO THIS. AND YOU CAN START WITH A SMALL NETWORK
  • © 2013 Questions?
  • © 2013 Don’t miss our next Webinar: ● David Adler, CEO of BIZBASH will be speaking about EVENT MARKETING ● September 19th at 2pm (EST)
  • © 2013 Ellen Williams Regional Development Director Constant Contact, Inc. edepasqualel@constantcontact.com Facebook.com/CCNYMetroNorthEast @Ellen_NY_CTCT Find us online: www.frontier.com/small-business www.facebook.com/FrontierSmallBusiness twitter.com/FrontierCorp www.linkedin.com/company/163906?trk=tyah