Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation
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Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

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Martijn Pater and James Veenhoff presented their learnings on the implementation of co-creation during the MCPC conference 2011 in San Francisco. It was only 15 minutes, so for details call the......

Martijn Pater and James Veenhoff presented their learnings on the implementation of co-creation during the MCPC conference 2011 in San Francisco. It was only 15 minutes, so for details call the Fronteer office..

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  • 1. Fronteer Strategy9 Ways to get your teamready for co-creation- MCPC 2011San Francisco, November 18, 2011 FRONTEER STRATEGY I N N OVAT I O N. C O - C R E AT I O N. B R A N D D E V E L O P M E N T.
  • 2. ABOUT USFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  • 3. FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 3
  • 4. We develop strategies for growthFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 4
  • 5. “Co-creation is the chance for others to complete the work that you started, going well beyond what you envisioned or intended.” Henry Chesbrough,FRONTEER author of Open ServicesSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 5 Innovation (2011)
  • 6. Why Involving the outsideco-creation? world in a new way Innovative and compelling concepts Fresh Ideas, New Perspectives, Great EnergyFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 6
  • 7. ROOFTOP Expert co-creation 5 + 10 people 1 challenge, 1 dayFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 7
  • 8. FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 8
  • 9. 9 WAYSFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  • 10. FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 10
  • 11. 9 Ways to get your teamready for co-creation...and overcome the various barriers 11
  • 12. People who manage to change have three things in common, they...FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 12
  • 13. “Know where to CHANGE go.” Direction“Genuinelywant to get Motivation there.” “Have a supportive Support environment.” CHANGE 9 Ways model 13
  • 14. Which can be translated into 3 building blocks eachFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 14
  • 15. CHANGED Go for Start with Shrink the direct Why Change ResultM Discover Cut the Do it the leash together feelingS Set the Make it a Get the scene habit board in CHANGE 9 Ways model 15
  • 16. So we interviewed 10 companies - our clientsFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 16
  • 17. TechnologyFMCGFinancialsAirlinesOn-linePublic 17
  • 18. On: how they think they scored on these 9 dimensionsFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 18
  • 19. CHANGED Start with What went well: Why “We know how toM start.” Cut the LeashS Set the Scene CHANGE 9 Ways model 19
  • 20. “Constructive “Commitment and atmosphere, clear enthousiasm objectives.” upfront.”- HEINEKEN - KPN What “Stimulated open innovation culture.” went well?FRONTEER - GRUPO SOSSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 20
  • 21. CHANGE D Go for Shrink the directWhat did not go Change Result well: M“We don’t knowhow to make it manageable, tangibleSand repeatable.” Make it a Habit CHANGE 9 Ways model 21
  • 22. “Not seen as starting point for “Difficulties to keep change.” momentum.”- ACHMEA - KLM What “Implementation and follow-up did not go lacked.” well? - KPNFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 22
  • 23. So what to do differently next time? How to make the 9 Ways work?FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 23
  • 24. Keep the same: Do differently: Setting & Structure Champion Outcome Sessions Bring it to Life Outside Experts Create a Learning Cycle Dedication & Energy EmbedFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 24
  • 25. To summarise: CAPTURE THE ENERGY AND DIRECT ITFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 25
  • 26. And just to show you what it looks like..FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 26
  • 27. MovieFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 27
  • 28. FRONTEER info@fronteerstrategy.comSTRATEGYI N N OVAT I O N.C O - C R E AT I O N.B R A N D D E V E L O P M E N T.