Fronteer Strategy9 Ways to get your teamready for co-creation- MCPC 2011San Francisco, November 18, 2011       FRONTEER   ...
ABOUT                       USFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   3
We develop       strategies for growthFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   4
“Co-creation is the chance                           for others to complete                       the work that you starte...
Why                  Involving the outsideco-creation?         world in a new way                     Innovative and      ...
ROOFTOP  Expert co-creation  5 + 10 people  1 challenge, 1 dayFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   ...
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   8
9 WAYSFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   10
9 Ways to get your teamready for co-creation...and overcome the various barriers             11
People who manage to                     change have three things in                          common, they...FRONTEERSTRAT...
“Know where to          CHANGE                      go.”                   Direction“Genuinelywant to get        Motivatio...
Which can be translated                     into 3 building blocks eachFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELO...
CHANGED                               Go for    Start with   Shrink the                               direct       Why    ...
So we interviewed                     10 companies - our clientsFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. ...
TechnologyFMCGFinancialsAirlinesOn-linePublic             17
On: how they think                     they scored on these                        9 dimensionsFRONTEERSTRATEGYINNOVATION....
CHANGED    Start with                      What went well:       Why                      “We know how toM                ...
“Constructive            “Commitment and    atmosphere, clear            enthousiasm       objectives.”                upf...
CHANGE         D                               Go for                  Shrink the                               directWhat...
“Not seen as     starting point for            “Difficulties to keep         change.”                     momentum.”- ACHME...
So what to do differently                           next time?                        How to make the                     ...
Keep the same:                     Do differently:      Setting & Structure             Champion Outcome                  ...
To summarise:            CAPTURE THE ENERGY               AND DIRECT ITFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELO...
And just to show you what                            it looks like..FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPME...
MovieFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.   27
FRONTEER                           info@fronteerstrategy.comSTRATEGYI N N OVAT I O N.C O - C R E AT I O N.B R A N D D E V ...
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Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

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Martijn Pater and James Veenhoff presented their learnings on the implementation of co-creation during the MCPC conference 2011 in San Francisco. It was only 15 minutes, so for details call the Fronteer office..

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Fronteer Strategy Presentation MCPC2011 - 9 Ways To Get Your Team Ready for Co-creation

  1. 1. Fronteer Strategy9 Ways to get your teamready for co-creation- MCPC 2011San Francisco, November 18, 2011 FRONTEER STRATEGY I N N OVAT I O N. C O - C R E AT I O N. B R A N D D E V E L O P M E N T.
  2. 2. ABOUT USFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  3. 3. FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 3
  4. 4. We develop strategies for growthFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 4
  5. 5. “Co-creation is the chance for others to complete the work that you started, going well beyond what you envisioned or intended.” Henry Chesbrough,FRONTEER author of Open ServicesSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 5 Innovation (2011)
  6. 6. Why Involving the outsideco-creation? world in a new way Innovative and compelling concepts Fresh Ideas, New Perspectives, Great EnergyFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 6
  7. 7. ROOFTOP Expert co-creation 5 + 10 people 1 challenge, 1 dayFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 7
  8. 8. FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 8
  9. 9. 9 WAYSFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  10. 10. FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 10
  11. 11. 9 Ways to get your teamready for co-creation...and overcome the various barriers 11
  12. 12. People who manage to change have three things in common, they...FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 12
  13. 13. “Know where to CHANGE go.” Direction“Genuinelywant to get Motivation there.” “Have a supportive Support environment.” CHANGE 9 Ways model 13
  14. 14. Which can be translated into 3 building blocks eachFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 14
  15. 15. CHANGED Go for Start with Shrink the direct Why Change ResultM Discover Cut the Do it the leash together feelingS Set the Make it a Get the scene habit board in CHANGE 9 Ways model 15
  16. 16. So we interviewed 10 companies - our clientsFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 16
  17. 17. TechnologyFMCGFinancialsAirlinesOn-linePublic 17
  18. 18. On: how they think they scored on these 9 dimensionsFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 18
  19. 19. CHANGED Start with What went well: Why “We know how toM start.” Cut the LeashS Set the Scene CHANGE 9 Ways model 19
  20. 20. “Constructive “Commitment and atmosphere, clear enthousiasm objectives.” upfront.”- HEINEKEN - KPN What “Stimulated open innovation culture.” went well?FRONTEER - GRUPO SOSSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 20
  21. 21. CHANGE D Go for Shrink the directWhat did not go Change Result well: M“We don’t knowhow to make it manageable, tangibleSand repeatable.” Make it a Habit CHANGE 9 Ways model 21
  22. 22. “Not seen as starting point for “Difficulties to keep change.” momentum.”- ACHMEA - KLM What “Implementation and follow-up did not go lacked.” well? - KPNFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 22
  23. 23. So what to do differently next time? How to make the 9 Ways work?FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 23
  24. 24. Keep the same: Do differently: Setting & Structure Champion Outcome Sessions Bring it to Life Outside Experts Create a Learning Cycle Dedication & Energy EmbedFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 24
  25. 25. To summarise: CAPTURE THE ENERGY AND DIRECT ITFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 25
  26. 26. And just to show you what it looks like..FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 26
  27. 27. MovieFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 27
  28. 28. FRONTEER info@fronteerstrategy.comSTRATEGYI N N OVAT I O N.C O - C R E AT I O N.B R A N D D E V E L O P M E N T.

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