Fronteer Strategy presentation mcpc2011 9 ways to get your team ready for co creation

Fronteer Strategy9 Ways to get your teamready for co-creation- MCPC 2011San Francisco, November 18, 2011 FRONTEER STRATEGY I N N OVAT I O N. C O - C R E AT I O N. B R A N D D E V E L O P M E N T.

ABOUT USFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 3

We develop strategies for growthFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 4

“Co-creation is the chance for others to complete the work that you started, going well beyond what you envisioned or intended.” Henry Chesbrough,FRONTEER author of Open ServicesSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 5 Innovation (2011)

Why Involving the outsideco-creation? world in a new way Innovative and compelling concepts Fresh Ideas, New Perspectives, Great EnergyFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 6

ROOFTOP Expert co-creation 5 + 10 people 1 challenge, 1 dayFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 7

9 WAYSFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

9 Ways to get your teamready for co-creation...and overcome the various barriers 11

People who manage to change have three things in common, they...FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 12

“Know where to CHANGE go.” Direction“Genuinelywant to get Motivation there.” “Have a supportive Support environment.” CHANGE 9 Ways model 13

Which can be translated into 3 building blocks eachFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 14

CHANGED Go for Start with Shrink the direct Why Change ResultM Discover Cut the Do it the leash together feelingS Set the Make it a Get the scene habit board in CHANGE 9 Ways model 15

So we interviewed 10 companies - our clientsFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 16

TechnologyFMCGFinancialsAirlinesOn-linePublic 17

On: how they think they scored on these 9 dimensionsFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 18

CHANGED Start with What went well: Why “We know how toM start.” Cut the LeashS Set the Scene CHANGE 9 Ways model 19

“Constructive “Commitment and atmosphere, clear enthousiasm objectives.” upfront.”- HEINEKEN - KPN What “Stimulated open innovation culture.” went well?FRONTEER - GRUPO SOSSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 20

CHANGE D Go for Shrink the directWhat did not go Change Result well: M“We don’t knowhow to make it manageable, tangibleSand repeatable.” Make it a Habit CHANGE 9 Ways model 21

“Not seen as starting point for “Difﬁculties to keep change.” momentum.”- ACHMEA - KLM What “Implementation and follow-up did not go lacked.” well? - KPNFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 22

So what to do differently next time? How to make the 9 Ways work?FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 23

Keep the same: Do differently: Setting & Structure Champion Outcome Sessions Bring it to Life Outside Experts Create a Learning Cycle Dedication & Energy EmbedFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 24

To summarise: CAPTURE THE ENERGY AND DIRECT ITFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 25

And just to show you what it looks like..FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 26

MovieFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 27

FRONTEER info@fronteerstrategy.comSTRATEGYI N N OVAT I O N.C O - C R E AT I O N.B R A N D D E V E L O P M E N T.

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Fronteer Strategy presentation mcpc2011 9 ways to get your team ready for co creation

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Fronteer Strategy presentation mcpc2011 9 ways to get your team ready for co creation — Presentation Transcript