7. “Dear Bank of America: Despite being
an overwhelmingly large and powerful
banking entity, I find you wildly inept.
For this reason, I feel as though
we ought to part ways. It's not
you - it's me. I need to try and find
myself, and feel it unfair to stay with
you. Be well, BofA. Yours always,
disgruntled banking patron"
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 7
10. Top-10
Category differences
4,5 AANTREKKELIJK
Pickwick
Philips Douwe Egberts
Conimex Albert Heijn
Sony
4,0 Calve Hema Ikea
Honig
Knorr Unox Bol.com
Samsung
Coca Cola Efteling
Canon
Maggi Blokker Nokia
RTL4
Remia
Bertolli 3,5 Cup a Soup
Grand Italia Apple
Heinz
KPN
Nescafe Rabobank
Banks Lassie
Cela Vita Lidl
Panasonic
LG
Aldi
ING
Heineken
Grolsch
Jumbo
C1000
EMPATHISCH
1,5 2,0 2,5 3,0 3,5 4,0 4,5
Plus
ABN Amro Dirk van der Broek
Ziggo
Jupiler
UPC 2,5 Food
SNS Bank XS4ALL Dranken
Retail
Tele2
Banken
Van Lanschot
2,0 Internetproviders
Triodos ASN Bank Electronica
Friesland Bank Overig
1,5
Derde variabele zichtbaar in grootte van stip: Innovatief 10 Source: Ruigrok Netpanel, Fronteer Strategy
14. 1. Realise one thing
2. Define your strategy
3. Inspire participation
4. Select the very best
5. Connect creative minds
6. Share results
7. Continue development
8. Think R.O.I.
9. Get the IP right
10. Mobilise internally
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 14
15. What is it?
“Co-creation unlocks the
collective creativity of
people to create deeply
relevant solutions.”
15 Source: Copenhagen Co-creation
20. 4 Types of Co-creation
Anyone
can join
Crowd of Community of
People Kindred Spirits
Open-ness
Selection Club of Coalition of
process
Experts Parties
Initiator Initiator +
Contributors
FRONTEER Ownership
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 20 Source: Fronteer Strategy Whitepaper
21. 4 Types of Co-creation
Anyone
can join
Open-ness
Selection Club of
process
Experts
Initiator Initiator +
Contributors
FRONTEER Ownership
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 21
36. South Valley Bank & Trust
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 36 Source: Dailycrowdsource.com
37. 4. Select the very best
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 37
38. Many people wanting to co-create
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 38 Source: Forrester
39. But you have to look for your 1%
1% Creators
10% Synthesizers
100% Consumers
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 39 Source: Fronteer Strategy Whitepaper
56. Innocentive
Cost savings.
Savings from faster research process.
Access to a diverse network of experts.
Fostering a more innovative culture.
Smoother IP transfer process.
ROI of 74%
Source: Innocentive, Forrester
56
57. 9. Get the IP right
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 57
61. Participants’ Drivers & Barriers
DRIVERS: BARRIERS:
Reputation Building Unclear rewards
Sense of belonging No interest in the challenge
Networking Trust
Peer recognition/Status
Job market opportunities
Fun & involvement
Skill-Building
New challenge
Love the brand
Money (never main driver)
Source: Fronteer Strategy
61
67. Fronteer Innovation.
Co-creation.
Strategy Brand Development.
Change.
Leading Co-creation consultancy.
Blue chip client base in The
Netherlands and abroad.
People’s background in fashion,
design, engineering, marketing,
consulting
67
68. We offer in co-creation
ROOFTOP™ CAMPSITE
Expert Co-creation Community Co-creation
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 68 Link: Fronteer Strategy
69. Visit our website
Links www.fronteerstrategy.com
Updates from the Fronteer
www.fronteerstrategy.com/blog/
Follow us on twitter
twitter.com/fronteerstrat
twitter.com/martijnpater
Slideshare
www.slideshare.net/Fronteer
Our whitepaper on co-creation
Co-Creation’s 5 Guiding Principles
69