Fronteer StrategyElevator Validation & Co-creation- FlyerAmsterdam, 2012       FRONTEER       STRATEGY       I N N OVAT I ...
ElevatorWhat is Elevator?A compact tool to validate & enrich your concept inco-creation with hand-picked users and expert ...
ElevatorWhat Elevator looks likeWorksheets adjusted to country                                             Enrich & co-cre...
ElevatorWhere we’ve been                     Amsterdam       Mexico City                     Mumbai          Los AngelesFR...
Elevator caseBugaboo Donkey validated & enriched with urban parents FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVEL...
Elevator caseMoms & dads in NL & USA created a new proposition for theBugaboo Donkey, which was successfully launched in 2...
ElevatorHow we workA typical Elevator process takes 6 weeks from start to finish,resulting in valuable insights, improvemen...
ElevatorA 3-phase processAn Elevator session consists of three main phases:      SHARE               VALIDATE             ...
ElevatorWho are our expert consumers?Elevator participants are handpicked by our expert connectorsto fit a specific profil...
“Fronteer’s open mindedness adds     value because co-creating the future      can only be done by being open for     the ...
Please contact us for                     Elevator requests & details                                                   Ou...
Find our current                     co-creation challenges at                      www.fronteerstrategy.com/challengesFRO...
We help brands to  innovate. Successfully                       Get fresh                     perspectives                ...
FRONTEER                           www.fronteerstrategy.comSTRATEGY                           @fronteerstratI N N OVAT I O...
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Fronteer Strategy Elevator Flyer 2012

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Explanation of our online co-creation & validation methodology, Elevator Online: An interactive and engaging tool to validate & enrich your concept in co-creation with 8 hand-picked lead-users and expert consumers. One half-day pressure cooker for insights & inspiration.

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Fronteer Strategy Elevator Flyer 2012

  1. 1. Fronteer StrategyElevator Validation & Co-creation- FlyerAmsterdam, 2012 FRONTEER STRATEGY I N N OVAT I O N. C O - C R E AT I O N. B R A N D D E V E L O P M E N T.
  2. 2. ElevatorWhat is Elevator?A compact tool to validate & enrich your concept inco-creation with hand-picked users and expert consumers WHY ELEVATOR? WHY CO-CREATION? ๏ One half-day pressure cooker for insights & inspiration ๏ Compact, structured, interactive & engaging ๏ Have a real dialogue with your consumers ๏ Concrete results & ideas, strategic recommendations ๏ Create solid ground to take your concept to the next level ๏ Works for Brand propositions, Innovations, Campaigns, Products, Services, Apps, etc. FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 2
  3. 3. ElevatorWhat Elevator looks likeWorksheets adjusted to country Enrich & co-create Validation Qualitative & Quantitative input FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 3
  4. 4. ElevatorWhere we’ve been Amsterdam Mexico City Mumbai Los AngelesFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 4
  5. 5. Elevator caseBugaboo Donkey validated & enriched with urban parents FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 5 Red Dot Design Award winner 2011
  6. 6. Elevator caseMoms & dads in NL & USA created a new proposition for theBugaboo Donkey, which was successfully launched in 2010 FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 6
  7. 7. ElevatorHow we workA typical Elevator process takes 6 weeks from start to finish,resulting in valuable insights, improvements & new ideas1. PREPARATION 2. VALIDATE & ENRICH 3. REPORTING4 Weeks lead-time 3 - 6 hrs Elevator Session Presentation, summary &1 Kick-off Validation & Co-creation write-up after 2 weeksFocus: Focus: Focus:- Analysis - Open & strategic discussion - Concrete next steps- Participant recruiting - Clear questioning - So-what- Customised session set-up - Plenary & sub-groups - Strategic recommendations- Clear concept demonstration - Concrete improvements - Keep discussion going online 7
  8. 8. ElevatorA 3-phase processAn Elevator session consists of three main phases: SHARE VALIDATE CO-CREATE Expert consumers Expert consumers Expert consumers share their vision give feedback on suggest improvements on topic at hand existing concept & discuss other ideas 8
  9. 9. ElevatorWho are our expert consumers?Elevator participants are handpicked by our expert connectorsto fit a specific profile, depending on the challenge, e.g.: HEAVY MOBILE YOUNG COFFEE SAVVY BLOGGING DRINKERS STUDENTS MOMS 9
  10. 10. “Fronteer’s open mindedness adds value because co-creating the future can only be done by being open for the unknown, new combinations and new ways of working” - Manager Global Design & Concept HeinekenFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 10
  11. 11. Please contact us for Elevator requests & details Our project fees include: Preparation, analysis, recruiting, tailor-made session, set-up, moderation, reporting, strategic recommendations, venue, incentives info@fronteerstrategy.com +31 (0) 20 475 0555FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  12. 12. Find our current co-creation challenges at www.fronteerstrategy.com/challengesFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  13. 13. We help brands to innovate. Successfully Get fresh perspectives Create a mandate Develop to change compelling Bring energy concepts & momentumFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 13
  14. 14. FRONTEER www.fronteerstrategy.comSTRATEGY @fronteerstratI N N OVAT I O N.C O - C R E AT I O N. www.facebook.com/fronteerstrategyB R A N D D E V E L O P M E N T.

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