Fronteer StrategyTHE SECRETS OF SUCCESSFULBRANDS IN 60 MINUTES- Flyer 2012                                                ...
In 60 minutes, we would like to share    our ideas on what makes somebrands more compelling than others                   ...
60                                                   MinutesThis is what people ask us                     How can I creat...
60                                                                 MinutesWhat will you learn?   5 A’s Lighthouse model   ...
Why?“ This is an orange.  An orange is an orange.  It’s ‘just’ an orange.  Unless of course,  if it’s a Sunkist orange”   ...
A recent example of our workWhat stories to tell in retail? FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. ...
A recent example of our workWe supported Nike’s local key account teams in thedevelopment of ‘stories to tell’ about their...
Interested?                              Please contact us for details                                                    ...
About Fronteer       Fronteer Strategy is an Amsterdam-based consulting firm.            We help brands to innovate. Succes...
“The insights gained from our  Lighthouse model workshop now form     the basis for our new marketing     campaign, improv...
FRONTEER                           www.fronteerstrategy.comSTRATEGY                           @fronteerstratI N N OVAT I O...
Upcoming SlideShare
Loading in...5
×

Fronteer Strategy 60 Minutes Lighthouse Flyer 2012

403

Published on

This presentation is for ambitious brand- and marketing teams interested in a fresh perspective.
A great introduction to the Fronteer way of working and inspiration from real world best practices across industries.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
403
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Fronteer Strategy 60 Minutes Lighthouse Flyer 2012

  1. 1. Fronteer StrategyTHE SECRETS OF SUCCESSFULBRANDS IN 60 MINUTES- Flyer 2012 nd mo d el bra ’s duc ing 5A ‣ Intro es iri ng cas ca tegori es ‣ Insp across ns ings positio u FRONTEER ‣ Learn ccessful pro o su ene fit to y STRATEGY ‣ Build it be of b I N N OVAT I O N. ‣ Ho w can C O - C R E AT I O N. B R A N D D E V E L O P M E N T.
  2. 2. In 60 minutes, we would like to share our ideas on what makes somebrands more compelling than others -and we will introduce a useful new model for marketing teams to give direction to their efforts 2
  3. 3. 60 MinutesThis is what people ask us How can I create a unique & compelling brand story?FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 3
  4. 4. 60 MinutesWhat will you learn? 5 A’s Lighthouse model AFFINITY ARTISANAT ASPIRATION AUTHENTICITY Inspiring cases AUTHORITY Learnings across categories Build successful propositionsFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 4
  5. 5. Why?“ This is an orange. An orange is an orange. It’s ‘just’ an orange. Unless of course, if it’s a Sunkist orange” - David Aaker - FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 5
  6. 6. A recent example of our workWhat stories to tell in retail? FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 6
  7. 7. A recent example of our workWe supported Nike’s local key account teams in thedevelopment of ‘stories to tell’ about their brand FRONTEER STRATEGY INNOVATION. CO-CREATION. BRAND DEVELOPMENT. 7
  8. 8. Interested? Please contact us for details martijn@fronteerstrategy.com james@fronteerstrategy.com +31 (0) 20 475 0555 This presentation is for ambitious brand- and marketing teams interested in a fresh perspective. A great introduction to the Fronteer way of working and inspiration from real world best practices across industries.FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
  9. 9. About Fronteer Fronteer Strategy is an Amsterdam-based consulting firm. We help brands to innovate. Successfully.We are one of the global experts in expert & consumer co-creation with a proven track-record and a list of global clients that work with us on a continuous basis. Our co-creation methodologies are regularly applied for generating breakthrough solutions to complex, urgent and/or strategic matters. 9
  10. 10. “The insights gained from our Lighthouse model workshop now form the basis for our new marketing campaign, improved service and overall strategy as a premium brand” - CEO XS4ALLFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 10
  11. 11. FRONTEER www.fronteerstrategy.comSTRATEGY @fronteerstratI N N OVAT I O N.C O - C R E AT I O N. www.facebook.com/fronteerstrategyB R A N D D E V E L O P M E N T.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×