Rock your SaaS landing page - Advice from the best curated by @Frontapp

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We've asked the best out there to give their number one advice on making a great landing page for your SaaS business. Here it is with 4 easy to follow tips and great examples!

Rock your SaaS landing page - Advice from the best curated by @Frontapp

  1. 1. Advice  from  the  best   How  to  rock  your  saas  landing  page  
  2. 2. Advice  from  the  best   How  to  rock  your  saas  landing  page   Work gradually Don’t rush to design Simplify your call to action Find your real benefit
  3. 3. Work gradually
  4. 4. People don't tend to A/B test their homepages often, even though for many companies the homepage is often the page that gets the most traffic. As a result they end up having elements and links on the homepage that don't help conversion and are just best practices. ı ı Start very minimal and test adding things to understand how those things impact conversion. Hiten Shah ı Cofounder of Kissmetrics and Crazy Egg TWEET THIS
  5. 5. WORK GRADUALLY
  6. 6. WORK GRADUALLY
  7. 7. Don’t RUSH to design
  8. 8. People (especially designers and developers!) are always very keen to jump into designing the visuals and writing the HTML straight away. Don’t let them! ı ı First, clearly define target audience, what you want the action to be, and what metrics you’re going to track to measure success. TWEET THIS James Gill ı CEO and Cofounder of gosquared
  9. 9. Don't rush to design
  10. 10. Don't rush to design
  11. 11. SIMPLIFY YOUR CALL TO ACTION
  12. 12. Make it clear what you want people to do when they land on your page.   Most companies don't want to commit to pushing the visitor to do one thing specifically, so they end up with lots of tiny unclear call to actions that are each competing for your attention. ı TWEET THIS Mattan Griffel ı CEO OF ONE MONTH RAILS
  13. 13. SIMPLIFY YOUR CALL TO ACTION
  14. 14. SIMPLIFY YOUR CALL TO ACTION
  15. 15. FIND YOUR REAL BENEFIT
  16. 16. For almost every B2B product, talking “benefits not features” can end up at “we’ll help your business make more money” and you’d be inline with the rule. Try adding the words “to help you…” to the end of each feature, and then finish the sentence. ı ı That’s what your product helps your customers do. That’s the benefit you should talk about. TWEET THIS Ryan Gum ı CEO of FLOW
  17. 17. Find your real benefit
  18. 18. Find your real benefit
  19. 19. It’s your turn now!
  20. 20. Tell us how this helped you on Twitter ı @Frontapp Or send us an email at ı Team@frontapp.com And feel free to share the love! ı Tweet this presentation Come say hi on ı FRONTAPP.COm
  21. 21. MORE saas insights from us to you or on blog.frontapp.com ı

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