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Hacker News vs TechCrunch vs Product Hunt: which is most effective to launch your startup? by @Frontapp
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Hacker News vs TechCrunch vs Product Hunt: which is most effective to launch your startup? by @Frontapp

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We launched recently after 8 months of beta. We included 3 different channels in our launch strategy and are sharing the results with you.

We launched recently after 8 months of beta. We included 3 different channels in our launch strategy and are sharing the results with you.

Published in Marketing , Technology , Sports
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  • 1. WHICH IS MOST EFFECTIVE TO LAUNCH YOUR STARTUP? Hacker  News  vs.  TechCrunch  vs.  Product  Hunt  
  • 2. CONTEXT We’re a SaaS startup called Front. We did our official launch after 8 months of beta mid-June and got featured on 3 channels: Hacker News, TechCrunch and Product Hunt. We analyzed how each channel worked out for us and want to share the results with you.
  • 3. THE METRICS Number of unique visitors on our website (during the 24 hours following the post) Number of companies signed up (during the 24 hours following the post) Number of qualified leads (company that adds a shared inbox and invites at least 1 teammate) Number of shares (Twitter mainly – still during the 24 hours following the post)
  • 4. HACKER NEWS Onboarding rate 68% Conversion Rate 1.55% See the post and comments here.
  • 5. TECHCRUNCH Onboarding rate 62% Conversion Rate 6.98% See the post and comments here.
  • 6. PRODUCT HUNT Onboarding rate 69% Conversion Rate 3.10% See the post and comments here.
  • 7. RECAP
  • 8. TAKEAwayS Hacker News was great for bringing visitors on our website, with actually more than both other channels combined. It also brought us a few job applications. TechCrunch brought us the most signups as well as the most qualified leads. Product Hunt enabled us to connect with really great companies and investors.
  • 9. THANKS! Read the full story on blog.frontapp.com Follow us on Twitter to get updates on our most recent articles. frontapp.com