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FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
FrontalRain logo story
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FrontalRain logo story

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Learn how FrontalRain Logo was designed

Learn how FrontalRain Logo was designed

Published in: Business, Technology
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  • 1. FrontalRain Logo Story…http://frontalrain.com
  • 2. What we wanted to doCreate a company to Develop Software For Food and Agribusinesses In the area of Supply Chain Management
  • 3. We wantedLogo To explain our idea In a subtle way To be relevant today and tomorrow and for many years
  • 4. We did not wantLogo To limit us in future( Eg, Salesforce.com name limits the company to Sales CRM etc ) To limit us to a technology area( Eg, Cloud computing will go out of fashion after a while etc )
  • 5. How did we start …We Wanted A Blue logo With some green With Cloud and Rain
  • 6. Why Blue …We did not want Red and Green Also, not the traditional Blue
  • 7. Some green and movement … Green for agribusiness Green swoosh to indicate movement, speed, flow of agricultural goods, supply chain etc End of green swoosh shows benefits due to flow of goods, trade* Swoosh design http://elbowroomdesign.com/musings/357/swoosh-abuse-the-compendium/
  • 8. Cloud and Rain … Cloud .. Cloud Computing Rain .. Source of life Rain .. Essential for Plants Rain .. Technology not an end in itself .. Focus on benefits of technology
  • 9. How long it took, who did, cost … Design time - Two hours Designed by - Printo, Bangalore Cost - 1500 Rs ( about 30 US$ ) Edges of letters look like rain droplets* Text written in Tekton Pro font* Actual design took two hours but we thought about it for long
  • 10. What does FrontalRain mean … Type of Rainfall The name frontal rainfall is derived from the fact that the rainfall occurs when the masses of warm and cold air meet which causes a front Intense rain falls over a wide area* Source wikipedia.org
  • 11. What does FrontalRain mean to us … Individuals with different skill sets work together to Innovate Which brings benefit for a large population With great intensity
  • 12. What else is there in the logo … Happy people Flowering plants
  • 13. What else is there in the logo …What this means to us Strive to make people happy Spread new ideas Trigger growth
  • 14. INTERMISSION * Google Translate - Hindi -> English - Movie continues my friend ..
  • 15. FrontalRain Software … When the usage increased  Users started addressing the software in many different ways .. Your software, FrontalRain Software, Web Software, Internet software etc
  • 16. FrontalRain Software ... We realized that it was not easy to say – FrontalRain Software We felt the need to separate the name of the Company and the name of the software
  • 17. Purpose of FrontalRain Software Help Agribusinesses Agribusinesses in every stage of supply chain
  • 18. Logo for the product We wanted to retain some elements of the parent logo TM To show the collaborative element of the supply chain Rain from FrontalRain and + to indicate collaborative nature .. became Rain+ Note: Rain+ Trademark of FrontalRain Technologies
  • 19. Software for every stage in the Agri supply chain Help Agribusiness to grow by following the strategy of their Growing choice Processing  One product – grow by building core Stocking competency Trading  Combination of products – Grow by Serving way of forward or backward integration  Combination of products – Grow by networking with different players
  • 20. Purpose of FrontalRain Software Came up with simple Growing - Grow Easy to remember Processing - Make Short words Stocking - Move To show the stage of the supply Trading - Trade chain Serving - Serve
  • 21. Birth of the Rain+ family of Products
  • 22. "Whats in a name? That which we call a rose By any other name would smell as sweet.“ Shakespeare, Romeo and Juliet * Google Translate - Hindi -> English - Movie continues my friend ..

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