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ALL POSSIBLE BECAUSE OF YOU
Charity:Water recognized for environmental efforts through
Levi’s GO IV Fortune Charity Giveaway
The Levi's® brand announced charity: water as
the winning charity of its recent GO IV Fortune
$100,000 green charity giveaway last month.
Beginning in mid-October, GO IV Fortune players
nominated hundreds of charitable organizations
with a commitment to sustainability and the
environment. The list was narrowed down to ten
ﬁnalists and thousands of gamers voted for the
charity they felt best embodied the Levi's®
brand's pioneering spirit and rich legacy of
Charity: water was announced as America's
choice – so thank you!
The charity: water team rallied our followers and fans to
join in the movement to bring water to developing nations and used social
networking and word-of-mouth efforts to encourage people to vote for
them in Levi's® GO IV Fortune challenge. We appreciate your response.
Without you, this would not be possible!
Continued on page 4
MEET JEAN BOSCO: CHARITY BALL 2009 HOW YOUR MONEY GOES
An evening to benefit EXACTLY WHERE YOU
A story from the field the work of WANT IT TO.
in Rwanda. charity:water and
bring clean, safe A look into how 100%
page 3 drinking to of your donations
communities in need. directly fund wells.
page 4 page 2
How Do We Give 100%
You may be wondering – how does charity: water give away people’s faith in charity, and one of the ways to do that was to
100%? A group of private donors, foundations and Private direct 100% of donors’ money straight to project costs.
sponsors help pay for the everyday costs of running donors fund our In fact, we’re so passionate about giving 100% that
the organization. Our flights to the field, our staff, administrative costs we pay the paypal and credit card transaction fees
our office, even paperclips and ink toner are so you don’t have each time you donate online. So each time someone
sponsored so your money goes straight to water to! gives, a true 100% goes straight to building a well.
projects. From the beginning, our mission was to restore Interested in supporting operating costs?
charity: water is a registered 501(c)(3). All Donations are tax-deductible.
Meet Jean Bosco.
A story by Esther Havens and
GPS: S02º2488 E30º6423
For over a year, I had been aching to
see a well installation in Africa. I had
donated money, seen photos, watched
videos and heard stories. Each new
exposure drove my desire. I longed to
witness the affect of a Water Pump in a
community. To see the power of clean,
accessible water. At long last I had
made it. Today I would witness a village
Children carrying their sacred yellow
Jerry Cans on their heads and shoulders
approached the site in a continuous ﬂow meet jean bosco.
of curiosity. As the drills ﬁred up, the air
was ﬁlled with thick red dust. Red
African dirt has become the subject of
legend and here we were, drilling deep into its insides. The following day cement was laid and dried around the tubing
The diverse and mingling crowd watched and waited for the ﬁrst of the well. This creation, this simple new contraption would change
signs of water. Finally, at only seven meters deep, the red dust was their lives forever. And then, just like that, it was done. The workers
replaced by muddy water shooting into the air. In continuous ﬂow, the jumped toward it and began pumping up and down as quickly as
water kept spurting up. Higher and higher it pushed toward the sky. they could. As soon as water hit the spout, the crowd rose in huge
From the crowd came excited whispers, "amazi, amazi", "water, cheers of celebration.
water". The children made a mad dash for the water, drinking, bathing
In the crowd was a boy named Jean-Bosco. Shy and sturdy, he and basking in their refreshment. Like liquid magic, joy swept the
carried an empty 20 gallon Jerry Can on his head with a banana as crowd.
the cork. At ﬁfteen years old, his days are ﬁlled with little more than The water gushing out was naturally ﬁltered and free from
water fetching. Four to ﬁve times a day, every day, he walks. Back parasites. Together we drank and though I had known it would be
and forth, to and fro, the monotony would bring to me to the brink – clean water, I'm not sure I ever imagined it would be this clean. Every
but daily he wakes up to walk. last one of us should have access to this kind of clean water.
In an effort to better understand his story, we decided to join For this village, Murinja, the well means a nearby clinic will ﬁnally
him. We eventually came to a brown, murky, stagnant pond. Small be able to treat the sick with healthy water. For Jean-Bosco, it
crowds of people ﬁlled their cans and despite the smell, Jean-Bosco means less walking and never needing to boil out the inventible
didn't hesitate to wade right into the water in order to ﬁll his. diseases that come from stagnant pools of unclean water.
Staring down, I knew then that clean water is far more than a Eventually, with more disposable time, efﬁciency and better
valuable commodity. It is a treasure. health, it will be children like him who will be able to rebuild this
Leaving the hole and heading back toward Jean-Bosco's home, community. They will be able to create a more developed, safe and
we passed leagues of crops and farmers. I couldn't imagine how this thriving home - thanks to the presence of clean, life-sustaining water.
brackish substance was being used to drink, cook, bathe, plant and Seeing it once, I can't help but want it again. And again and
water animals. again and again. My world will never be the same. Neither will theirs.
For more info visit our website at charitywater.org
CHEERS TO GIVING
An evening to beneﬁt the work of charity:water and bring clean,
ALL POSSIBLE BECAUSE OF YOU safe drinking to communities in need.
continued from page 1
Each year Charity: Water hosts what we call country. Instead of a typical cat walk, this
the charity: ball. This year the ball is Dec. 14 walk is about carrying two jerry-cans of water
beginning at 7 p.m. It will be at the back and forth to get an abbreviated feel of
Metropolitan Pavilion in New York City. what that it would be like to daily carry that
water from miles away. The participant only
At Charity: Water we consider ourselves carries it for approximately thirty seconds. In
unique. Unique because we serve a cause low-income countries, women carry it for
that gives life in a tangible way. Unique hours.
because 100% of your donations go directly to
building wells for those who do not have This year’s event is hosted by Adrien Grenier,
access to water. the star of the show Entourage. Other stars
are expected to make appearances at this
Donating 100% directly to well-building is a year’s ball. Dustin Hoffman has already
part of our organization that separates us donated an hour acting lesson to the auction
from other non-proﬁts. But, we’re not able to and Amos Lee will be performing at the end of
"We're thrilled to accept the
do this by chance. The charity: ball is what the evening.
generous $100,000 charitable gift
makes it possible for us to not use donations
from Levi's. Almost a billion people
to go towards operational costs. The 2009 Charity: Ball is deﬁnitely an event
on the planet currently lack access
you won’t want to miss! It combines holiday
to clean drinking water, and 100
In 2008 over 1,000 guests attended. In that cheer, fabulous celebrities, education about
percent of the money will be used to
night $500,000 was raised. There is a live the world and great times with amazing
bring clean and safe water to 5,000
auction, silent auction, merchandise to buy people. Come and let us connect you ﬁrst
people in need," says Scott Harrison,
and our special event: the water walk. The hand to the people we’re trying to help.
president and founder of charity:
water walk is a great way to get a feel for
what it would be like to live in a developing Without charity: ball, Charity: Water could not
Levi Strauss & Co. is an industry
leader in promoting sustainability
issues. From pioneering labor and
environmental guidelines for
suppliers, to supporting more
sustainable ways to grow cotton -
values guide everything the company
does. Monday, December 14, 2009
Metropolitan Pavilion, NYC
Charity: water shares Levi's®
passion for pioneering positive
change and commitment to making
our world a better place. The Levi's®
brand said it is honored to support
charity: water's mission to provide
safe and clean drinking water to
people in developing nations.
It’s hard not to think about water today. In the western world, we face growing concerns
!" # $ %& about our stewardship of the world’s most precious resource. There’s talk of shortages,
evidence of reservoirs and aquifers drying up, and of course, plenty of people who simply
But forget about us.
Most of us have never really been thirsty. We’ve never had to leave our houses and walk 5
miles to fetch water. We simply turn on the tap, and water comes out. Clean. Yet there are a
billion people on the planet who don’t have clean water.
It’s hard to imagine what a billion people looks like really, but one in eight might be
easier. One in eight people in our world don’t have access to the most basic of human needs.
Something we can’t imagine going 12 hours without.
Here, we’d like to introduce you to a few of those billion people. They are very real, and
they need our help. They didn’t choose to be born into a village where the only source of
water is a polluted swamp. And I didn’t choose to be born in a country where even the
homeless have access to clean water and a toilet.
I invite you to put yourself in their shoes. Follow them on their daily journey. Carry 80
pounds of water in yellow fuel cans. Dig with their children in sand for water. Line up at a
well and wait 8 hours for a turn.
Now, make a decision to help. We’re not offering grand solutions and billion dollar schemes,
but instead, simple things that work. Things like freshwater wells, rainwater catchments and
sand filters. For about $20 a person, we know how to help millions of people.
Start by helping one.
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New York, NY 10014
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