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Community Signposts
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Community Signposts






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Community Signposts Presentation Transcript

  • 1. Thursday, April 7, 2011
  • 2. THE IDEAThursday, April 7, 2011
  • 3. Signs. They are all around us.Thursday, April 7, 2011
  • 4. Maybe more than most people would like.Thursday, April 7, 2011
  • 5. Wouldn’t it be nice if they gave us information that empowers rather than distracts?Thursday, April 7, 2011
  • 6. Information that led us to be responsible and make smarter choices.Thursday, April 7, 2011
  • 7. Information that told us to be creators instead of consumers.Thursday, April 7, 2011
  • 8. What if Signs could inspire us to: •Authentic relationships •Vibrant communities •Healthy families •Safe streets •Unity and equity for allThursday, April 7, 2011
  • 9. Could a SIGN do all of that?Thursday, April 7, 2011
  • 10. Certainly not. But maybe if we re-think and re-value the way we communicate information, SIGNS could offer more than what meets the eye.Thursday, April 7, 2011
  • 11. REALITY: In our hi-tech culture, SIGNS can be catalysts for building a better world.Thursday, April 7, 2011
  • 12. What if through technology, SIGNS could tell us the story of our communities, the places we live and work?Thursday, April 7, 2011
  • 13. What if they could tell us where we’ve come from, where we are now, and how we can change the road ahead?Thursday, April 7, 2011
  • 14. Technology has added a digital layer we can use to interact with the physical world around us.Thursday, April 7, 2011
  • 15. So let’s get physical.Thursday, April 7, 2011
  • 16. Enter... COMMUNITY SignpostsThursday, April 7, 2011
  • 17. A FRiCTION/FRONTiER communityanimation project and socialenterprise that uses interactivesignage in public spaces tomobilize people to positive action.Thursday, April 7, 2011
  • 18. This initiative would bring people together to...Thursday, April 7, 2011
  • 19. 1. Understand and become aware of the issues, needs, and social opportunities in their community.Thursday, April 7, 2011
  • 20. 2. Engage in collaborative action to generate solutions to community issues/challenges.Thursday, April 7, 2011
  • 21. 3. Advocate issues and share solutions rapidly through social networks; in turn multiplying 1+2.Thursday, April 7, 2011
  • 22. Thursday, April 7, 2011
  • 23. Imagine a new SIGN at a busypedestrian area in your communityBright and bold, it stands out fromthe rest.Thursday, April 7, 2011
  • 24. It lists a number you can SMS or Email to unlock the information within the SIGn.Thursday, April 7, 2011
  • 25. The experience is out of theordinary but sort of fun.A brief moment of free curiosityand discovery within your regularcommute to work or school.Thursday, April 7, 2011
  • 26. You interact with the sign on yourmobile device or jot down the infofor later.Thursday, April 7, 2011
  • 27. Then, in a coffee-shop, at work or back home, you get an email from Toronto Community Signposts. The email contains the following sections...Thursday, April 7, 2011
  • 28. 1. Greeting: “Hello and welcome to (your neighbourhood). Get the 411 on your community!”Thursday, April 7, 2011
  • 29. 2. Infographic: A full data set on the demographic, economic, and social issues for your community. Visually easy to interpret; strengths, weaknesses and community needs are highlighted.Thursday, April 7, 2011
  • 30. 3. “Get Involved”: A directory of community programs, civic, and social organizations working in your neighbourhood. A summary of each initiative, ways to get involved and contact info is provided.Thursday, April 7, 2011
  • 31. 4. “Start Something”: Ideas will begenerated to match the needsidentified in the infographic.With full “how-to” descriptionsincluded, these ideas can beconversation starters andcatalysts for action.Thursday, April 7, 2011
  • 32. 5. “Multiplier Effect”: You learn howmany people have viewed thisemail in your area. You are toldwhat you individually could achieveand then what could be done ifyou got some friends involved.Thursday, April 7, 2011
  • 33. 6. Website: You are invited tobrowse the TCS website and viewdata for signpost locations acrossyour city.Want to also volunteer where youwork? You can get infographics forany area where a SIGN is located.Thursday, April 7, 2011
  • 34. By registering online, you can update data for a sign, receive news about local events, and view the network of people who care about these issues. Send a message to your network to hold a meeting to plan ideas for your community.Thursday, April 7, 2011
  • 35. You forward the email to a few friends then close your laptop.Thursday, April 7, 2011
  • 36. Your eyes are opened. Your head is spinning.Thursday, April 7, 2011
  • 37. That night, you sit around the dinner table or at the local pub and discuss plans to better the community around you.Thursday, April 7, 2011
  • 38. The Community Signposts experience starts in the physical world when someone sees a sign; and it should end back in the physical world with people collaborating to put their ideas into action.Thursday, April 7, 2011
  • 39. To learn more about this project, its extensions and ad revenue model, or to offer your feedback, email frictionfrontier@gmail.comThursday, April 7, 2011