Thursday, April 7, 2011
THE IDEAThursday, April 7, 2011
Signs.         They are all around us.Thursday, April 7, 2011
Maybe more than most        people would like.Thursday, April 7, 2011
Wouldn’t it be nice if they gave     us information that empowers     rather than distracts?Thursday, April 7, 2011
Information that led us to be     responsible and make     smarter choices.Thursday, April 7, 2011
Information that told us to be      creators instead of consumers.Thursday, April 7, 2011
What if Signs could inspire us to:   •Authentic relationships   •Vibrant communities   •Healthy families   •Safe streets  ...
Could a SIGN do all of that?Thursday, April 7, 2011
Certainly not. But maybe if we re-think and re-value the way we communicate information, SIGNS could offer more than what ...
REALITY: In our hi-tech culture, SIGNS can be catalysts for building a better world.Thursday, April 7, 2011
What if through technology, SIGNS could tell us the story of our communities, the places we live and work?Thursday, April ...
What if they could tell us where  we’ve come from, where we are  now, and how we can change  the road ahead?Thursday, Apri...
Technology has added a digital layer we can use to interact with the physical world around us.Thursday, April 7, 2011
So let’s get physical.Thursday, April 7, 2011
Enter...          COMMUNITY SignpostsThursday, April 7, 2011
A FRiCTION/FRONTiER communityanimation project and socialenterprise that uses interactivesignage in public spaces tomobili...
This initiative would bring            people together to...Thursday, April 7, 2011
1. Understand and become aware  of the issues, needs, and social  opportunities in their community.Thursday, April 7, 2011
2. Engage in collaborative action  to generate solutions to  community issues/challenges.Thursday, April 7, 2011
3. Advocate issues and share    solutions rapidly through social    networks; in turn multiplying 1+2.Thursday, April 7, 2...
Thursday, April 7, 2011
Imagine a new SIGN at a busypedestrian area in your communityBright and bold, it stands out fromthe rest.Thursday, April 7...
It lists a number you can SMS or Email to unlock the information within the SIGn.Thursday, April 7, 2011
The experience is out of theordinary but sort of fun.A brief moment of free curiosityand discovery within your regularcomm...
You interact with the sign on yourmobile device or jot down the infofor later.Thursday, April 7, 2011
Then, in a coffee-shop, at work or back home, you get an email from Toronto Community Signposts. The email contains the fo...
1. Greeting: “Hello and welcome  to (your neighbourhood). Get the  411 on your community!”Thursday, April 7, 2011
2. Infographic: A full data set on  the demographic, economic, and  social issues for your community.  Visually easy to in...
3. “Get Involved”: A directory of  community programs, civic, and  social organizations working in  your neighbourhood.  A...
4. “Start Something”: Ideas will begenerated to match the needsidentified in the infographic.With full “how-to” descriptio...
5. “Multiplier Effect”: You learn howmany people have viewed thisemail in your area. You are toldwhat you individually cou...
6. Website: You are invited tobrowse the TCS website and viewdata for signpost locations acrossyour city.Want to also volu...
By registering online, you can   update data for a sign, receive   news about local events, and   view the network of peop...
You forward the email to    a few friends then close    your laptop.Thursday, April 7, 2011
Your eyes are opened.      Your head is spinning.Thursday, April 7, 2011
That night, you sit around    the dinner table or at the    local pub and discuss    plans to better the    community arou...
The Community Signposts experience starts in the physical world when someone sees a sign; and it should end back in the ph...
To learn more about this project, its extensions and ad revenue model, or to offer your feedback, email frictionfrontier@g...
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Community Signposts

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Community Signposts

  1. 1. Thursday, April 7, 2011
  2. 2. THE IDEAThursday, April 7, 2011
  3. 3. Signs. They are all around us.Thursday, April 7, 2011
  4. 4. Maybe more than most people would like.Thursday, April 7, 2011
  5. 5. Wouldn’t it be nice if they gave us information that empowers rather than distracts?Thursday, April 7, 2011
  6. 6. Information that led us to be responsible and make smarter choices.Thursday, April 7, 2011
  7. 7. Information that told us to be creators instead of consumers.Thursday, April 7, 2011
  8. 8. What if Signs could inspire us to: •Authentic relationships •Vibrant communities •Healthy families •Safe streets •Unity and equity for allThursday, April 7, 2011
  9. 9. Could a SIGN do all of that?Thursday, April 7, 2011
  10. 10. Certainly not. But maybe if we re-think and re-value the way we communicate information, SIGNS could offer more than what meets the eye.Thursday, April 7, 2011
  11. 11. REALITY: In our hi-tech culture, SIGNS can be catalysts for building a better world.Thursday, April 7, 2011
  12. 12. What if through technology, SIGNS could tell us the story of our communities, the places we live and work?Thursday, April 7, 2011
  13. 13. What if they could tell us where we’ve come from, where we are now, and how we can change the road ahead?Thursday, April 7, 2011
  14. 14. Technology has added a digital layer we can use to interact with the physical world around us.Thursday, April 7, 2011
  15. 15. So let’s get physical.Thursday, April 7, 2011
  16. 16. Enter... COMMUNITY SignpostsThursday, April 7, 2011
  17. 17. A FRiCTION/FRONTiER communityanimation project and socialenterprise that uses interactivesignage in public spaces tomobilize people to positive action.Thursday, April 7, 2011
  18. 18. This initiative would bring people together to...Thursday, April 7, 2011
  19. 19. 1. Understand and become aware of the issues, needs, and social opportunities in their community.Thursday, April 7, 2011
  20. 20. 2. Engage in collaborative action to generate solutions to community issues/challenges.Thursday, April 7, 2011
  21. 21. 3. Advocate issues and share solutions rapidly through social networks; in turn multiplying 1+2.Thursday, April 7, 2011
  22. 22. Thursday, April 7, 2011
  23. 23. Imagine a new SIGN at a busypedestrian area in your communityBright and bold, it stands out fromthe rest.Thursday, April 7, 2011
  24. 24. It lists a number you can SMS or Email to unlock the information within the SIGn.Thursday, April 7, 2011
  25. 25. The experience is out of theordinary but sort of fun.A brief moment of free curiosityand discovery within your regularcommute to work or school.Thursday, April 7, 2011
  26. 26. You interact with the sign on yourmobile device or jot down the infofor later.Thursday, April 7, 2011
  27. 27. Then, in a coffee-shop, at work or back home, you get an email from Toronto Community Signposts. The email contains the following sections...Thursday, April 7, 2011
  28. 28. 1. Greeting: “Hello and welcome to (your neighbourhood). Get the 411 on your community!”Thursday, April 7, 2011
  29. 29. 2. Infographic: A full data set on the demographic, economic, and social issues for your community. Visually easy to interpret; strengths, weaknesses and community needs are highlighted.Thursday, April 7, 2011
  30. 30. 3. “Get Involved”: A directory of community programs, civic, and social organizations working in your neighbourhood. A summary of each initiative, ways to get involved and contact info is provided.Thursday, April 7, 2011
  31. 31. 4. “Start Something”: Ideas will begenerated to match the needsidentified in the infographic.With full “how-to” descriptionsincluded, these ideas can beconversation starters andcatalysts for action.Thursday, April 7, 2011
  32. 32. 5. “Multiplier Effect”: You learn howmany people have viewed thisemail in your area. You are toldwhat you individually could achieveand then what could be done ifyou got some friends involved.Thursday, April 7, 2011
  33. 33. 6. Website: You are invited tobrowse the TCS website and viewdata for signpost locations acrossyour city.Want to also volunteer where youwork? You can get infographics forany area where a SIGN is located.Thursday, April 7, 2011
  34. 34. By registering online, you can update data for a sign, receive news about local events, and view the network of people who care about these issues. Send a message to your network to hold a meeting to plan ideas for your community.Thursday, April 7, 2011
  35. 35. You forward the email to a few friends then close your laptop.Thursday, April 7, 2011
  36. 36. Your eyes are opened. Your head is spinning.Thursday, April 7, 2011
  37. 37. That night, you sit around the dinner table or at the local pub and discuss plans to better the community around you.Thursday, April 7, 2011
  38. 38. The Community Signposts experience starts in the physical world when someone sees a sign; and it should end back in the physical world with people collaborating to put their ideas into action.Thursday, April 7, 2011
  39. 39. To learn more about this project, its extensions and ad revenue model, or to offer your feedback, email frictionfrontier@gmail.comThursday, April 7, 2011

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