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Genero presentation at IFLA

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Presentation of the paper Genero - a way out of the Copyright dilemma? at the annual IFLA library congress

Presentation of the paper Genero - a way out of the Copyright dilemma? at the annual IFLA library congress

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  • 1. For the Audiovisual and Multimedia section at the IFLA 2010 conference By Øystein Jakobsen (FriBit) and Pål Lykkja (University Library in Oslo)
  • 2. Agenda
    • The libraries and the Copyright stalemate
    • 3. Copyright and Copyleft
    • 4. Background and description of Genero
    • 5. Summary
  • 6. Copyright stalemate affects the libraries
    • Huge amounts of information produced
      • Beginning of time -> 2003 = 2 days now
      • 7. Public domain = before 1900, microscopic
    • Other organisations now distribute info to the public
    • Libraries are not permitted to copy
  • 11. What the libraries are becoming...
  • 12. The IFLA Call for papers
      “ Open access - on the horns of a dilemma between piracy and legality?”
    • There are several obstacles to putting audiovisual and multimedia materials on the Internet.
        • Infrastructure
        • 13. metadata and bibliographic control aspects
        • 14. copyright and licensing restrictions
  • 15.
      One of two things must happen
    For the libraries to be relevant in the information society, they must be permitted to copy. Either
    • Libraries are permitted by law to make copies
    • 16. Libraries focus on works where exclusive rights have been waived, where they may copy (Free culture)
  • 17. About the Copyright stalemate
    • None
    • 18. Statute of Anne 1709
    • 19. US Constitution 1790
    • 20. Bern convention 1886
    • 21. Recent developments
      • ” Mickey Mouse Forever”
      • 22. Copyright on Software
      • 23. HADOPI
      • 24. ACTA
      • 25. Patents on methods and biology
  • 26. Introducing Copyleft
    • Free Software Foundation
    • 27. Open Source Initiative
    • 28. Creative Commons
    • 29. Wikimedia
    • 30. Free Culture Forum
  • 31. Theoretical foundation for Genero
    • When marginal cost approaches 0, the unit cost will approach 0
        • “The penny gap”
        • 32. Google mail, Google maps
    • “Innovation happens elsewhere”
        • Let others innovate on your content or platform
        • 33. Amazon, programmable web
    • Reduction of transaction costs
        • Legal, technological, normative and social
        • 34. Pirate bay
  • 35. Conventional distribution model Copyright holder User Distributor User User Copyright holder Copyright holder
  • 36. Example: Apple Copyright holder User User User iPod iTunes iPhone Apple TV Copyright holder Copyright holder
  • 37. Example: Warner User Copyright holder MSN Music User User Warner store Warner music Copyright holder Copyright holder iTunes
  • 38. Problems with conventional distribution models
    • Vertical integration
    • 39. Bilateral agreements
    • 40. Common interest groups
    • Complicated permission regime
    • 41. High risk
    • No consumer rights
    • 42. Constant lawsuits
    • 43. Damages the Internet
    Less competition Inefficient Unhappy customer base
  • 44. The architecture of the internet
    • Set of standards
      • TCP-IP, HTML, CSS
    • Set of rules
      • Net Neutrality
    • Set of technologies
      • DNS
    • Service providers
      • ISP's, Domain registrars
    http://en.wikipedia.org/wiki/File:Internet_map_1024.jpg
  • 45. Principles for designing Genero
    • Non-exclusive
    • 46. End-to-end principle
    • 47. Encourage new distribution channels
    • 48. Use and reuse must be permitted and promoted.
    • 49. Regular behavior by regular people must be permitted.
    • 50. Conventional law enforcement at a minimum
  • 51. Genero system
  • 52. Culture in silos
  • 53. Culture in silos
  • 54. Free culture connected
  • 55. Free culture connected
  • 56. Free culture connected ...
  • 57. Genero Initiative
      Standards organisation to maintain the Genero system
    • Defines the Registry behaviour
    • 58. Rules for distributors and aggregators
    • 59. Maintains the Genero licence
    • 60. Maintains the Attribution guidelines
    • 61. Provide support functions
  • 62. Genero licence
  • 63. Example entry Service Provider Registry Copyright holder Metadata: Author: John Glenn Copyright owner: John Glenn Content category: Music Tags: reggae, jazz, fuzzpop Content type:Music album Licence: Genero Content type: Music album Content category: flac song01.flac.torrent song02.flac.torrent Content category: Source song01.midi.torrent song02.midi.torrent Content category: Misc music.video.avi.torrent cover.front.jpg.torrent cover.back.jpg.torrent storplakat.jpg.torrent Monetization distribution: Author- John Glenn: 75% Service Provider- SuperPublish: 10% Sampled- Peter sellers: 15% Business terms UnitCost: 0 RevenueShare: 30%
  • 64. Distributor -> creator payment User Distributor Copyright holder Aggregator Registry Copyright holder Copyright holder Aggregator Genero Payment Provider $ $ $ $ $ $
  • 65.
      InWeave Iterative Research Model
  • 66. Sample endorsements
    • ...Genero provides the basic platform for new business models around free culture to emerge.
        • Cory Doctorow, author
    • ..[Genero] can make it possible to easier distribute digital media in the libraries.
        • Nils Pharo, Project manager
    • ... Genero is a key way to find the benefits of global scale business models of the future that reconciles both old and new ways to create.
        • Mario Pena, Community and Business Manager
  • 67. Summary
    • Copyright restricts the libraries
      • to such an extent that they are becoming irrelevant for the public at large
    • Genero represents a new Copyright system
    • 68. When the this new system emerges, the libraries need to embed its values in the foundation

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