The controversy surrounding Copyright has intensified the last year, and there is little indication that it will subside. The digital genie is out of the bottle, and the new economic paradigm surrounding abundance is replacing that of scarcity. Artists and creators fear the future, and ask themselves "How can I make money if anyone can get my stuff for free?"... Genero is a new distribution and monetization mechanism under development by FriBit, and it is highly relevant for anyone who would like to explore how to make money on creative works in the future. The presentation is not intended to be used standalone, but accompanies the presentation. NUUG filmed the presentation and it will be made available soon