MicroPulse How small touches impact
the heartbeat of your brand.
Chris Wilson
Digital Brand Strategist
freshpeel.com
©Chris Wilson • www.freshpeel.com

Retrace
your
steps.
©Chris Wilson • www.freshpeel.com

OpenBeta3
registration
signage
parking
online
community
keynote
©Chris Wilson • www.freshpeel.com Image by stewdean on Flickr.com

touchpoint -
a point of contact.

Body
Language
Just as small movements, gestures
and facial expressions impact your
ability to communicate effectively,
small touches add up to
create a cumulative perception of
a brand.
©Chris Wilson • www.freshpeel.com

Pre Digital Age
©David // Armano • darmano.typepad.com

Digital Age + 2.0
©David // Armano • darmano.typepad.com

Post Digital Age + 2.0
©David // Armano • darmano.typepad.com

A Whole
New World
Touchpoints take on a whole new
dimension now that consumers have
access to brands whenever and
wherever they want.
Image by sekihan on Flickr.com

Touches are pushed
by consumer actions.
A brand is pushed to the foreground or fades into the
background as people take actions around and with it.

This makes every single
touch with consumers,
no matter how small,
a crucial interaction.

Brands need to make
themselves available
in ways that fit into
people’s everyday life.

Consumers want
action and interaction.
Stop telling and start doing.

Provide
value.

1
Choreograph
Touches
Touch
Cycle
©Chris Wilson • www.freshpeel.com

2
1 Listen and
Choreograph Watch
Touches
Touch
Cycle
©Chris Wilson • www.freshpeel.com

2
1 Listen and
Choreograph Watch
Touches
Touch
Cycle
Reinforce
Behaviors
3
©Chris Wilson • www.freshpeel.com

2
1 Listen and
Choreograph Watch
Touches
Touch
Cycle
Reinforce
Behaviors
Evaluate and
Expand 3
4
©Chris Wilson • www.freshpeel.com

Chris Wilson
Blog www.freshpeel.com
Email chris.freshpeel.com
Twitter @freshpeel