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MicroPulse   How small touches impact
             the heartbeat of your brand.




                                      ...
Retrace
your
steps.

    ©Chris Wilson   •   www.freshpeel.com
OpenBeta3
         registration
                                                        signage
                          ...
touchpoint -
a point of contact.
Body
                       Language
                       Just as small movements, gestures
                       and f...
Pre Digital Age




         ©David // Armano   •   darmano.typepad.com
Digital Age + 2.0




         ©David // Armano   •   darmano.typepad.com
Post Digital Age + 2.0




         ©David // Armano   •   darmano.typepad.com
A Whole
New World
Touchpoints take on a whole new
dimension now that consumers have
access to brands whenever and
wherever...
Touches are pushed
by consumer actions.
A brand is pushed to the foreground or fades into the
background as people take ac...
This makes every single
touch with consumers,
no matter how small,
a crucial interaction.
Brands need to make
themselves available
in ways that fit into
people’s everyday life.
Consumers want
action and interaction.
Stop telling and start doing.
Provide
value.
1
Choreograph
  Touches


         Touch
         Cycle

              ©Chris Wilson   •   www.freshpeel.com
2
    1                                         Listen and
Choreograph                                     Watch
  Touches...
2
    1                                         Listen and
Choreograph                                     Watch
  Touches...
2
    1                                         Listen and
Choreograph                                     Watch
  Touches...
Chris Wilson
Blog www.freshpeel.com
Email chris.freshpeel.com
Twitter @freshpeel
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Micro-Pulse [Intro]

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This is an introduction to Micro-Pulse: How small touches impact the heartbeat of your brand. It was presented at OpenBeta3 on October 22nd, 2009.
--
Chris Wilson
http://www.freshpeel.com

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Transcript of "Micro-Pulse [Intro]"

  1. 1. MicroPulse How small touches impact the heartbeat of your brand. Chris Wilson Digital Brand Strategist freshpeel.com ©Chris Wilson • www.freshpeel.com
  2. 2. Retrace your steps. ©Chris Wilson • www.freshpeel.com
  3. 3. OpenBeta3 registration signage parking online community keynote ©Chris Wilson • www.freshpeel.com Image by stewdean on Flickr.com
  4. 4. touchpoint - a point of contact.
  5. 5. Body Language Just as small movements, gestures and facial expressions impact your ability to communicate effectively, small touches add up to create a cumulative perception of a brand. ©Chris Wilson • www.freshpeel.com
  6. 6. Pre Digital Age ©David // Armano • darmano.typepad.com
  7. 7. Digital Age + 2.0 ©David // Armano • darmano.typepad.com
  8. 8. Post Digital Age + 2.0 ©David // Armano • darmano.typepad.com
  9. 9. A Whole New World Touchpoints take on a whole new dimension now that consumers have access to brands whenever and wherever they want. Image by sekihan on Flickr.com
  10. 10. Touches are pushed by consumer actions. A brand is pushed to the foreground or fades into the background as people take actions around and with it.
  11. 11. This makes every single touch with consumers, no matter how small, a crucial interaction.
  12. 12. Brands need to make themselves available in ways that fit into people’s everyday life.
  13. 13. Consumers want action and interaction. Stop telling and start doing.
  14. 14. Provide value.
  15. 15. 1 Choreograph Touches Touch Cycle ©Chris Wilson • www.freshpeel.com
  16. 16. 2 1 Listen and Choreograph Watch Touches Touch Cycle ©Chris Wilson • www.freshpeel.com
  17. 17. 2 1 Listen and Choreograph Watch Touches Touch Cycle Reinforce Behaviors 3 ©Chris Wilson • www.freshpeel.com
  18. 18. 2 1 Listen and Choreograph Watch Touches Touch Cycle Reinforce Behaviors Evaluate and Expand 3 4 ©Chris Wilson • www.freshpeel.com
  19. 19. Chris Wilson Blog www.freshpeel.com Email chris.freshpeel.com Twitter @freshpeel

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