Micro-Pulse [Intro]

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This is an introduction to Micro-Pulse: How small touches impact the heartbeat of your brand. It was presented at OpenBeta3 on October 22nd, 2009.
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Chris Wilson
http://www.freshpeel.com

Published in: Business, Technology
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Micro-Pulse [Intro]

  1. MicroPulse How small touches impact the heartbeat of your brand. Chris Wilson Digital Brand Strategist freshpeel.com ©Chris Wilson • www.freshpeel.com
  2. Retrace your steps. ©Chris Wilson • www.freshpeel.com
  3. OpenBeta3 registration signage parking online community keynote ©Chris Wilson • www.freshpeel.com Image by stewdean on Flickr.com
  4. touchpoint - a point of contact.
  5. Body Language Just as small movements, gestures and facial expressions impact your ability to communicate effectively, small touches add up to create a cumulative perception of a brand. ©Chris Wilson • www.freshpeel.com
  6. Pre Digital Age ©David // Armano • darmano.typepad.com
  7. Digital Age + 2.0 ©David // Armano • darmano.typepad.com
  8. Post Digital Age + 2.0 ©David // Armano • darmano.typepad.com
  9. A Whole New World Touchpoints take on a whole new dimension now that consumers have access to brands whenever and wherever they want. Image by sekihan on Flickr.com
  10. Touches are pushed by consumer actions. A brand is pushed to the foreground or fades into the background as people take actions around and with it.
  11. This makes every single touch with consumers, no matter how small, a crucial interaction.
  12. Brands need to make themselves available in ways that fit into people’s everyday life.
  13. Consumers want action and interaction. Stop telling and start doing.
  14. Provide value.
  15. 1 Choreograph Touches Touch Cycle ©Chris Wilson • www.freshpeel.com
  16. 2 1 Listen and Choreograph Watch Touches Touch Cycle ©Chris Wilson • www.freshpeel.com
  17. 2 1 Listen and Choreograph Watch Touches Touch Cycle Reinforce Behaviors 3 ©Chris Wilson • www.freshpeel.com
  18. 2 1 Listen and Choreograph Watch Touches Touch Cycle Reinforce Behaviors Evaluate and Expand 3 4 ©Chris Wilson • www.freshpeel.com
  19. Chris Wilson Blog www.freshpeel.com Email chris.freshpeel.com Twitter @freshpeel

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