Social Networking Be A Part Of The Movement!

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Intimidate by tweeting or facebooking? Not anymore! Join the movement of social networking and explore how it can become a part of your business, organization or group. Definitely check out Eric Qualman and his video and book on Socialnomics an inspiration for this presentation.

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  • Can pay per click or per impressionThey provide you a suggested bid per click/impression based on what other advertisers are bidding for your demographicThey estimate the number of clicks/impression you will get per day based on your demographic and bid
  • Social Networking Be A Part Of The Movement!

    1. 1. Social Networking<br />&quot;It&apos;s better to fail in social media than to do nothing. At least you will learn something for the future.”<br />-Eric Qualman, Author Socialnomics<br />
    2. 2. <ul><li>Traci Harr</li></ul>1st year Graduate Student pursuing a Master’s in Public Affairs<br />Coordinator for the Columbia Tobacco Prevention Initiative (CTPI)<br /><ul><li>Lucas Blount
    3. 3. 1st year Graduate Student pursuing a Master’s in Public Health
    4. 4. Graduate Assistant for the CTPI</li></ul>Our grant is funded by the Missouri Foundation for Health and our Mission is: To create a comprehensive tobacco control initiative to prevent and reduce tobacco use among high school and college students in Columbia, Missouri<br />Disclaimer: We are not experts in social networking, but do use it in our daily lives <br />About Us<br />
    5. 5. How many social networking sites is your program currently using?<br />None<br />One<br />Two<br />Three<br />Four<br />More than Four<br />28<br />
    6. 6. Which social networking sites are you using?<br />None<br />Facebook<br />Facebook, Twitter<br />Facebook, Twitter, YouTube<br />Facebook, Twitter, YouTube, Blog<br />30<br />
    7. 7. How important to you think social networking sites will be for the future of your program/business/company?<br />26<br />Not Important At All<br />Not very Important<br />Somewhat important<br />Extremely Important<br />
    8. 8. Social Media Revolution<br />
    9. 9. Now… How important to you think social networking sites will be for the future of your program/business/company?<br />30<br />Seconds<br />Remaining<br />Not important at all<br />Not very important<br />Somewhat important<br />Extremely important<br />
    10. 10. Who is Using Social Networks?<br />Companies on Facebook<br />Twitter<br />Budweiser(Canada): FP<br />AARP: FP<br />3M: FP<br />Apple: FP<br />Barnes & Noble: FP<br />Toyota: FP<br />Teach for America: G<br />Coca-Cola: FP<br />SouthwestAir: 600 K<br />AT&T: 15 K<br />CNN: 2.7 M<br />Starbucks: 300 K<br />MSNBC (Rachael Maddow): 1.2 M<br />Hewlett Packard: 7 K<br />Shaq: 2.2 M<br />Ashton Kutcher: 3.5 M<br />
    11. 11. Facebook<br />Groups, Fan pages, Applications, Events, Advertising<br />Coca-Cola’s Fan Page<br />Teach for America<br />Twitter<br />Post “tweets” from your computer or phone<br />Power Twitter<br />TwittyTunes – Music<br />Twitzer – Longer posts<br />SHAQ<br />How Social Networking is Used<br />
    12. 12. Facebook<br />Twitter<br />YouTube<br />Blogger<br />Slideshare<br />Tumblr<br />Texting Services<br />All of our sites our linked to:<br />quit.missouri.edu<br />How the CTPI is using Social Networking<br />
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    18. 18. Advertising on FacebookTarget Audience<br />Location<br />Keywords<br />Education<br />Workplaces<br />Age<br />Relationship Status<br />Languages<br />Connections<br />Estimate of Population<br />
    19. 19. Max Bid<br />Can pay per click or per impression<br />They provide you a suggested bid per click/impression based on what other advertisers are bidding for your demographic<br />They estimate the number of clicks/impression you will get per day based on your demographic and bid<br />Account Currency<br />Campaign Name<br />Ads in same campaign share daily budget and schedule<br />Daily Budget<br />Max amount you’ll pay per day<br />Schedule<br />When it runs<br />Advertising of FacebookCampaigns and Pricing<br />
    20. 20. Ex: I targeted Mizzou undergrads 18 and over, M/F, and had a target audience of approximately 12,500<br />My cost per click was 61cents with an estimated 80 clicks per day<br />My cost per 1000 impression was 28 cents with an estimated 23,000 impression per day<br />Advertising Example<br />
    21. 21. Plethora of Social Networks<br />
    22. 22. Costs and Benefits: The Ethical Dilemma of Social Networks<br />Costs:<br />As a professional what I am liable for?<br />How can we monitor content?<br />Does it violate freedom of speech to restrict student content?<br />Benefits:<br />FREE!<br />Easily accessible<br />High exposure<br />Great way to create a network<br />
    23. 23. Four students create a “group” which badmouths a university Teaching Assistant.<br />University officials expel the “officers” of the group from the class and issue disciplinary reprimands.<br />Case Study:Syracuse University<br />
    24. 24. Underage female student attends keg party and is photographed drinking by friends.<br />Student leaves party intoxicated and hits and kills a walking student.<br />Pictures are posted online at myspace.com and facebook.com. Police use information to determine behavior and party attendance.<br />Online information is later used to corroborate evidence and file charges<br />Case Study:Iowa State University<br />
    25. 25. Other Cases<br />21st Birthday Party Invitations<br />Intoxicated in Public<br />Underage at a local Bar<br />Engaging in risky behaviors<br />Defacing, making false accusations or statements, bullying<br />
    26. 26. Suggestions for Healthy Habits<br />Find a university employee responsible for monitoring networks<br />Set a protocol for content management<br />For a resource, check the Chronicle for Higher Education<br />Design pages and profiles with professional development in mind<br />Don’t be afraid, join today!<br />
    27. 27. Will you go home and join a social network?<br />Yes<br />No<br />
    28. 28. Which social network are you most excited to join?<br />Facebook<br />Twitter<br />YouTube<br />Blogger<br />SlideShare<br />Tumblr<br />Other<br />
    29. 29. How can social networking help you at your University / Job?<br />Advertising<br />Recruitment<br />Event Promotion<br />All of the Above<br />
    30. 30. Questions?<br />Contact TraciHarr@mizzou.edu<br />

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