Blacks & Tobacco
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Blacks & Tobacco

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Blacks & Tobacco Blacks & Tobacco Presentation Transcript

  • How the Tobacco Industry Exploits the Black Community
  • The Black community has a long, rich history
    • Of over-coming adversity.
    • Of making important and significant contributions to society in the arts, sciences, and every arena of public and private life.
    • Of creatively solving their problems with little or no resources.
    • Of promoting understanding through education, song, dance, theater, and example.
  • Smoking is Not a Moral Issue. It’s a Health Issue.
    • Smoking doesn’t make you good or bad.
    • Not smoking doesn’t make you good or bad.
    • The majority of folks who smoke say they want to quit.
    • Smoking robs the Black community of good health and billions of dollars in income yearly.
  • Smoking and African Americans: Some facts and statistics
    • In 2004, about 4.7 million, or 20.2 % of non-Hispanic Black adults smoked cigarettes compared to 22 % of non-Hispanic whites. Blacks accounted for approx. 11% of the 44.5 million adults who currently smoke.
    • Among Blacks, as with other U.S. populations, the prevalence of smoking declines as education level increases.
        • Less than high school education smoking rates = 37.5 %
        • With college education smoking rates = 10.3%
  • Smoking and Blacks: Some facts and statistics cont.
    • Of Current Black adult smokers, more than 70% indicate that they want to quit smoking completely.
    • The prevalence of cessation, (the % of folks who have smoked at least 100 cigarettes and quit) is higher among whites (50.5%) than among Blacks (35.4%).
      • *statistics from the American Lung Association
  • Why Does Tobacco Target the Black Community?
    • The Black community is a disenfranchised group, thus an easier target.
    • Little or no resources are actually spent on intervention/cessation in the community.
    • The media targeting the Black community is relatively inexpensive and very effective.
    • Strong community support for perceived corporate supporters.
  • How does the Tobacco Industry Target Blacks?
    • Through campaigns aimed specifically at the Black community
    • Sponsoring events, using giveaways
    • Promotions in bars
    • Through Black organizations
  • Examples of Efforts by the Tobacco Industry to Target the Black Community.
  • Kool is a menthol brand promoted in Black culture
  • Here, the tobacco industry is marketing Menthol Cigarettes to the Black Community
  • What do you think this ad is trying to convey to the reader?
  • Tobacco ads targeted directly at Black women
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  • Lies the Tobacco Company wants the Black Community to Believe
    • They are a “friend” to the Black community
    • Smoking is sexually alluring
    • Smoking is sophisticated
    • Smoking is an effective social lubricant
    • Smoking helps support the Black community
    • Smoking is a right, so you should exercise your rights
    • Everyone else smokes, and so should you
  • The Truth About Tobacco Use
    • It reduces the ability to obtain and/or maintain erection
    • Smoking makes your teeth yellow, your breath stink, and causes cancer
    • Smoking causes cataracts, osteoporosis, tooth decay, hair loss, and heart disease.
    • Smoking causes numerous lung aliments including, emphysema, lung cancer & asthma
  • The Truth About Tobacco Use
    • Secondhand smoke is classified as a class A carcinogen by the CDC.
    • More women die of lung cancer than breast cancer.
    • Each year approx. 45,000 Blacks die from a preventable tobacco related illnesses.
    • Over 35,000 non-smokers die from secondhand smoke each year in America.
  • The Truth About Tobacco Use
    • More people die from tobacco than, AIDS, handguns, alcohol, and all other drugs combined
    • It causes premature wrinkles
    • * Information provided by the CDC.
  • The Truth About Tobacco Companies
    • They specifically target the Black community
    • They buy Black support with a few thousand dollars each year, while making billions from the Black community
    • They know that little or no money is being spent on intervention or cessation in the Black communities, so once someone is addicted, it is more difficult to quit
  • The Truth About Tobacco Companies
    • They produce strategic campaigns to recruit Blacks
    • They make billions of dollars from selling a product that is harmful, highly addictive and kills over 45,000 Blacks a year
    • They have a powerful lobby to protect their interests
    • They support pro-tobacco legislators who often are against equal rights
  • The Truth About Tobacco Companies
    • A one-year study found that three Major Black publications – Ebony, Jet, and Essence – received proportionately higher profits from cigarette advertisements than did other magazines
    • The most heavily advertised tobacco brands are also the most heavily used
  • Resources/Cessation
    • Wellness Resource Center
      • Located in Bingham Commons
    • Student Health Center
      • Provides Free Nicotine Replacement Therapy
    • PASS: Peers Advocating Smoke-free Solutions
      • Student Organization promoting awareness on campus
    • Boone County Health Department
      • Provides Free Nicotine Replacement Therapy
  • Columbia has adopted a Smoke-free workplace ordinance
    • Will protect workers, many of whom are Black
    • Will reduce initiation rates significantly
    • Will reduce absenteeism due to tobacco related illness, reduce the cost of insurance benefits, and increase productivity
    • Will make it easier for those choosing to quit to be successful