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How the Tobacco Industry Exploits the Black Community
The Black community has  a long, rich history <ul><li>Of over-coming adversity. </li></ul><ul><li>Of making important and ...
Smoking is Not a Moral Issue.  It’s a Health Issue.  <ul><li>Smoking doesn’t make you good or bad.  </li></ul><ul><li>Not ...
Smoking and African Americans: Some facts and statistics  <ul><li>In 2004, about 4.7 million, or 20.2 % of non-Hispanic Bl...
Smoking and Blacks:  Some facts and statistics cont. <ul><li>Of Current Black adult smokers, more than 70% indicate that t...
Why Does Tobacco Target  the Black Community?  <ul><li>The Black community is a disenfranchised group, thus an easier targ...
How does the Tobacco Industry Target Blacks?  <ul><li>Through campaigns aimed specifically at the Black community  </li></...
Examples of Efforts  by the Tobacco Industry to Target the Black Community.
Kool is a menthol brand  promoted in Black culture
Here, the tobacco industry is marketing Menthol Cigarettes to the Black Community
What do you think this ad is trying to convey to the reader?
Tobacco ads targeted directly at Black women
 
 
 
Lies the Tobacco Company  wants the Black Community to Believe <ul><li>They are a “friend” to the Black community </li></u...
The Truth About Tobacco Use  <ul><li>It reduces the ability to obtain and/or maintain erection </li></ul><ul><li>Smoking m...
The Truth About Tobacco Use  <ul><li>Secondhand smoke is classified as a class A carcinogen by the CDC.  </li></ul><ul><li...
The Truth About Tobacco Use  <ul><li>More people die from tobacco than, AIDS, handguns, alcohol, and all other drugs  comb...
The Truth About  Tobacco Companies  <ul><li>They specifically target the Black community </li></ul><ul><li>They buy Black ...
The Truth About  Tobacco Companies <ul><li>They produce strategic campaigns to recruit Blacks </li></ul><ul><li>They make ...
The Truth About Tobacco Companies <ul><li>A one-year study found that three Major Black publications – Ebony, Jet, and Ess...
Resources/Cessation <ul><li>Wellness Resource Center </li></ul><ul><ul><li>Located in Bingham Commons </li></ul></ul><ul><...
Columbia has adopted a  Smoke-free workplace ordinance   <ul><li>Will protect workers, many of whom are Black </li></ul><u...
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Blacks & Tobacco

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Transcript of "Blacks & Tobacco"

  1. 1. How the Tobacco Industry Exploits the Black Community
  2. 2. The Black community has a long, rich history <ul><li>Of over-coming adversity. </li></ul><ul><li>Of making important and significant contributions to society in the arts, sciences, and every arena of public and private life. </li></ul><ul><li>Of creatively solving their problems with little or no resources. </li></ul><ul><li>Of promoting understanding through education, song, dance, theater, and example. </li></ul>
  3. 3. Smoking is Not a Moral Issue. It’s a Health Issue. <ul><li>Smoking doesn’t make you good or bad. </li></ul><ul><li>Not smoking doesn’t make you good or bad. </li></ul><ul><li>The majority of folks who smoke say they want to quit. </li></ul><ul><li>Smoking robs the Black community of good health and billions of dollars in income yearly. </li></ul>
  4. 4. Smoking and African Americans: Some facts and statistics <ul><li>In 2004, about 4.7 million, or 20.2 % of non-Hispanic Black adults smoked cigarettes compared to 22 % of non-Hispanic whites. Blacks accounted for approx. 11% of the 44.5 million adults who currently smoke. </li></ul><ul><li>Among Blacks, as with other U.S. populations, the prevalence of smoking declines as education level increases. </li></ul><ul><ul><ul><li>Less than high school education smoking rates = 37.5 % </li></ul></ul></ul><ul><ul><ul><li>With college education smoking rates = 10.3% </li></ul></ul></ul>
  5. 5. Smoking and Blacks: Some facts and statistics cont. <ul><li>Of Current Black adult smokers, more than 70% indicate that they want to quit smoking completely. </li></ul><ul><li>The prevalence of cessation, (the % of folks who have smoked at least 100 cigarettes and quit) is higher among whites (50.5%) than among Blacks (35.4%). </li></ul><ul><ul><li>*statistics from the American Lung Association </li></ul></ul>
  6. 6. Why Does Tobacco Target the Black Community? <ul><li>The Black community is a disenfranchised group, thus an easier target. </li></ul><ul><li>Little or no resources are actually spent on intervention/cessation in the community. </li></ul><ul><li>The media targeting the Black community is relatively inexpensive and very effective. </li></ul><ul><li>Strong community support for perceived corporate supporters. </li></ul>
  7. 7. How does the Tobacco Industry Target Blacks? <ul><li>Through campaigns aimed specifically at the Black community </li></ul><ul><li>Sponsoring events, using giveaways </li></ul><ul><li>Promotions in bars </li></ul><ul><li>Through Black organizations </li></ul>
  8. 8. Examples of Efforts by the Tobacco Industry to Target the Black Community.
  9. 9. Kool is a menthol brand promoted in Black culture
  10. 10. Here, the tobacco industry is marketing Menthol Cigarettes to the Black Community
  11. 11. What do you think this ad is trying to convey to the reader?
  12. 12. Tobacco ads targeted directly at Black women
  13. 16. Lies the Tobacco Company wants the Black Community to Believe <ul><li>They are a “friend” to the Black community </li></ul><ul><li>Smoking is sexually alluring </li></ul><ul><li>Smoking is sophisticated </li></ul><ul><li>Smoking is an effective social lubricant </li></ul><ul><li>Smoking helps support the Black community </li></ul><ul><li>Smoking is a right, so you should exercise your rights </li></ul><ul><li>Everyone else smokes, and so should you </li></ul>
  14. 17. The Truth About Tobacco Use <ul><li>It reduces the ability to obtain and/or maintain erection </li></ul><ul><li>Smoking makes your teeth yellow, your breath stink, and causes cancer </li></ul><ul><li>Smoking causes cataracts, osteoporosis, tooth decay, hair loss, and heart disease. </li></ul><ul><li>Smoking causes numerous lung aliments including, emphysema, lung cancer & asthma </li></ul>
  15. 18. The Truth About Tobacco Use <ul><li>Secondhand smoke is classified as a class A carcinogen by the CDC. </li></ul><ul><li>More women die of lung cancer than breast cancer. </li></ul><ul><li>Each year approx. 45,000 Blacks die from a preventable tobacco related illnesses. </li></ul><ul><li>Over 35,000 non-smokers die from secondhand smoke each year in America. </li></ul>
  16. 19. The Truth About Tobacco Use <ul><li>More people die from tobacco than, AIDS, handguns, alcohol, and all other drugs combined </li></ul><ul><li>It causes premature wrinkles </li></ul><ul><li>* Information provided by the CDC. </li></ul>
  17. 20. The Truth About Tobacco Companies <ul><li>They specifically target the Black community </li></ul><ul><li>They buy Black support with a few thousand dollars each year, while making billions from the Black community </li></ul><ul><li>They know that little or no money is being spent on intervention or cessation in the Black communities, so once someone is addicted, it is more difficult to quit </li></ul>
  18. 21. The Truth About Tobacco Companies <ul><li>They produce strategic campaigns to recruit Blacks </li></ul><ul><li>They make billions of dollars from selling a product that is harmful, highly addictive and kills over 45,000 Blacks a year </li></ul><ul><li>They have a powerful lobby to protect their interests </li></ul><ul><li>They support pro-tobacco legislators who often are against equal rights </li></ul>
  19. 22. The Truth About Tobacco Companies <ul><li>A one-year study found that three Major Black publications – Ebony, Jet, and Essence – received proportionately higher profits from cigarette advertisements than did other magazines </li></ul><ul><li>The most heavily advertised tobacco brands are also the most heavily used </li></ul>
  20. 23. Resources/Cessation <ul><li>Wellness Resource Center </li></ul><ul><ul><li>Located in Bingham Commons </li></ul></ul><ul><li>Student Health Center </li></ul><ul><ul><li>Provides Free Nicotine Replacement Therapy </li></ul></ul><ul><li>PASS: Peers Advocating Smoke-free Solutions </li></ul><ul><ul><li>Student Organization promoting awareness on campus </li></ul></ul><ul><li>Boone County Health Department </li></ul><ul><ul><li>Provides Free Nicotine Replacement Therapy </li></ul></ul>
  21. 24. Columbia has adopted a Smoke-free workplace ordinance <ul><li>Will protect workers, many of whom are Black </li></ul><ul><li>Will reduce initiation rates significantly </li></ul><ul><li>Will reduce absenteeism due to tobacco related illness, reduce the cost of insurance benefits, and increase productivity </li></ul><ul><li>Will make it easier for those choosing to quit to be successful </li></ul>
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