How the Tobacco Industry Exploits the Black Community
The Black community has a long, rich history
Of over-coming adversity.
Of making important and significant contributions to society in the arts, sciences, and every arena of public and private life.
Of creatively solving their problems with little or no resources.
Of promoting understanding through education, song, dance, theater, and example.
Smoking is Not a Moral Issue. It’s a Health Issue.
Smoking doesn’t make you good or bad.
Not smoking doesn’t make you good or bad.
The majority of folks who smoke say they want to quit.
Smoking robs the Black community of good health and billions of dollars in income yearly.
Smoking and African Americans: Some facts and statistics
In 2004, about 4.7 million, or 20.2 % of non-Hispanic Black adults smoked cigarettes compared to 22 % of non-Hispanic whites. Blacks accounted for approx. 11% of the 44.5 million adults who currently smoke.
Among Blacks, as with other U.S. populations, the prevalence of smoking declines as education level increases.
Less than high school education smoking rates = 37.5 %
With college education smoking rates = 10.3%
Smoking and Blacks: Some facts and statistics cont.
Of Current Black adult smokers, more than 70% indicate that they want to quit smoking completely.
The prevalence of cessation, (the % of folks who have smoked at least 100 cigarettes and quit) is higher among whites (50.5%) than among Blacks (35.4%).
*statistics from the American Lung Association
Why Does Tobacco Target the Black Community?
The Black community is a disenfranchised group, thus an easier target.
Little or no resources are actually spent on intervention/cessation in the community.
The media targeting the Black community is relatively inexpensive and very effective.
Strong community support for perceived corporate supporters.
How does the Tobacco Industry Target Blacks?
Through campaigns aimed specifically at the Black community
Sponsoring events, using giveaways
Promotions in bars
Through Black organizations
Examples of Efforts by the Tobacco Industry to Target the Black Community.
Kool is a menthol brand promoted in Black culture
Here, the tobacco industry is marketing Menthol Cigarettes to the Black Community
What do you think this ad is trying to convey to the reader?
Tobacco ads targeted directly at Black women
Lies the Tobacco Company wants the Black Community to Believe
They are a “friend” to the Black community
Smoking is sexually alluring
Smoking is sophisticated
Smoking is an effective social lubricant
Smoking helps support the Black community
Smoking is a right, so you should exercise your rights
Everyone else smokes, and so should you
The Truth About Tobacco Use
It reduces the ability to obtain and/or maintain erection
Smoking makes your teeth yellow, your breath stink, and causes cancer