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User Experience Design In Healthcare | Fresh Tilled Soil
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User Experience Design In Healthcare | Fresh Tilled Soil

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Richard Banfield's presentation from the Care Innovators Conference, Health, IT, UX & Design 2011. Discover how and why user experience design can transform the way our healthcare system works via ...

Richard Banfield's presentation from the Care Innovators Conference, Health, IT, UX & Design 2011. Discover how and why user experience design can transform the way our healthcare system works via web applications, mobile apps, and websites.

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User Experience Design In Healthcare | Fresh Tilled Soil User Experience Design In Healthcare | Fresh Tilled Soil Presentation Transcript

  • - Why does -EXPERIENCE DESIGN MATTER IN HEALTHCARE fresh tilled soil
  • -  Empirical Creativity -Design / Tech / Biz 400+ projects 85 clients UX/UI focused The ‘SEAL Team Six’ of UI design
  • -  Who cares about UI/UX? - Fortune 500 VC backed Startups + Category Leaders = Strategic differentiator
  • What has changed? Apart from everything
  • Agile MEET User Experience A love story
  • BRAND IS THE Experience …and it can never be done in reverse
  • COMING SOON: MORE MOBILE USERS SUMMER 2015 Available on a device near you
  • What is included? …and who’s responsible?
  • Product vision User journeys Design iteration Front-end Dev Integration The framework… ‘frame’ being the key word
  • Why bother? Oh, brother! More work?
  • Agile & agile Iterative design Time to market Closer collaboration Control The Edge
  • Customer is closer Less distortion On the front line Change is easier Red carpet treatment for product design
  • - Typical Approach- High cost of! customer and tech support! High-touch Support Product (Tech and UI) Customer ! experience! overlooked! Sales & Long sales cycles, ! Marketing High CAC!
  • - User Centric Approach - Reduced costs to! support client !requests & content! development! Product (Tech and UI) High-touch Support Improved client! Sales & loyalty & LTV! MarketingShort sales cycles! & CAC!
  • Where do you start? At the beginning, right?
  • EvernoteUnderstand the facts about each platform and how it’s used @freshtilledsoil
  • Home DepotWhat are each of the platform’s physical limitations @freshtilledsoil
  • FitOrbitPlan for each step from the moment a user starts their journey @freshtilledsoil
  • 1 6 2 3 8 7 4 5
  • 1 6 2 3 ? ? 7 4 5
  • MobileSimple tasks Bold alerts Push notifications Read bias Synchronize @freshtilledsoil
  • Key takeaways Mmmmm, I love pizza!
  • -  Key Takeaways - Design EXPERIENCES NOT JUST PAGES It’s what they say after you leave the room
  • -  Key Takeaways - Deliver JOURNEYS WITH A GOAL Align your purpose with their purpose
  • -  Key Takeaways - Determine RELEVANCY ON EACH DEVICE When in Rome…
  • -  Thank You -Questions? @freshtilledsoil