User Experience Design In Healthcare | Fresh Tilled Soil

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Richard Banfield's presentation from the Care Innovators Conference, Health, IT, UX & Design 2011. Discover how and why user experience design can transform the way our healthcare system works via web applications, mobile apps, and websites.

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User Experience Design In Healthcare | Fresh Tilled Soil

  1. 1. - Why does -EXPERIENCE DESIGN MATTER IN HEALTHCARE fresh tilled soil
  2. 2. -  Empirical Creativity -Design / Tech / Biz 400+ projects 85 clients UX/UI focused The ‘SEAL Team Six’ of UI design
  3. 3. -  Who cares about UI/UX? - Fortune 500 VC backed Startups + Category Leaders = Strategic differentiator
  4. 4. What has changed? Apart from everything
  5. 5. Agile MEET User Experience A love story
  6. 6. BRAND IS THE Experience …and it can never be done in reverse
  7. 7. COMING SOON: MORE MOBILE USERS SUMMER 2015 Available on a device near you
  8. 8. What is included? …and who’s responsible?
  9. 9. Product vision User journeys Design iteration Front-end Dev Integration The framework… ‘frame’ being the key word
  10. 10. Why bother? Oh, brother! More work?
  11. 11. Agile & agile Iterative design Time to market Closer collaboration Control The Edge
  12. 12. Customer is closer Less distortion On the front line Change is easier Red carpet treatment for product design
  13. 13. - Typical Approach- High cost of! customer and tech support! High-touch Support Product (Tech and UI) Customer ! experience! overlooked! Sales & Long sales cycles, ! Marketing High CAC!
  14. 14. - User Centric Approach - Reduced costs to! support client !requests & content! development! Product (Tech and UI) High-touch Support Improved client! Sales & loyalty & LTV! MarketingShort sales cycles! & CAC!
  15. 15. Where do you start? At the beginning, right?
  16. 16. EvernoteUnderstand the facts about each platform and how it’s used @freshtilledsoil
  17. 17. Home DepotWhat are each of the platform’s physical limitations @freshtilledsoil
  18. 18. FitOrbitPlan for each step from the moment a user starts their journey @freshtilledsoil
  19. 19. 1 6 2 3 8 7 4 5
  20. 20. 1 6 2 3 ? ? 7 4 5
  21. 21. MobileSimple tasks Bold alerts Push notifications Read bias Synchronize @freshtilledsoil
  22. 22. Key takeaways Mmmmm, I love pizza!
  23. 23. -  Key Takeaways - Design EXPERIENCES NOT JUST PAGES It’s what they say after you leave the room
  24. 24. -  Key Takeaways - Deliver JOURNEYS WITH A GOAL Align your purpose with their purpose
  25. 25. -  Key Takeaways - Determine RELEVANCY ON EACH DEVICE When in Rome…
  26. 26. -  Thank You -Questions? @freshtilledsoil

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