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Measurement

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Measurement by Steve Harrington of Web Matters UK for Social Media Monday

Measurement by Steve Harrington of Web Matters UK for Social Media Monday

Published in: Technology

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Transcript

  • 1. www.webmattersuk.com
  • 2. The next 10 minutes
    Measurement tools
    For Social Media platforms
    By
    A non techie!
  • 3. Traditional model (example)
  • 4. Social media example
  • 5. Types of measurement
    Followers (better to have 1,000 or 100?)
    Eyeballs/ views
    Mentions/ posts and comments
  • 6. Define your outcomes
    Create a journey for your followers/ fans/ subscribers to
    go down so they end up with a call to action which
    Achieves your outcome.
    So.... Lets say your outcome is phone calls off your web
    Site
    You could.....
  • 7. www.
    Outcome
  • 8. What can you measure?
    LinkedIn
    Connections
    Group members
    Contributions to discussions
    Click through
    Facebook
    Fans
    Friends
    Page views
    Click through
  • What can you measure?
    Blog
    RSS
    Page views
    Other blog mentions
    Click through
    Email subscribers
    Followers
    Click Through
    Page views
    Outcome
    How many calls
    (tip: pick an 08 or IP 01/02 number
    with web stats so you can measure)
  • 17. Group them into
    Mentions/ posts
    Eyeballs
    Followers
    By tool
    Links
  • 18. Can look something like this
    Then trend these results to measure changes and outcome...
  • 19. Some measurement tools to help
    Bit.ly - Shortens URLs Cross Platform Analytics + Free
    Google Reader
    Google Alert
    (“feed” RSS)
    Twitter Search
    (RSS feed)
    RSS results
    Google Analytics, facebook (insights) and YouTube
    Radian 6 (costs), Pepsi, AMD, Dell….
  • 20. Questions please?