Types of measurement Followers (better to have 1,000 or 100?) Eyeballs/ views Mentions/ posts and comments
Define your outcomes Create a journey for your followers/ fans/ subscribers to go down so they end up with a call to action which Achieves your outcome. So.... Lets say your outcome is phone calls off your web Site You could.....
What can you measure? Blog RSS Page views Other blog mentions Click through Email subscribers Followers Click Through Page views Outcome How many calls (tip: pick an 08 or IP 01/02 number with web stats so you can measure)
Group them into Mentions/ posts Eyeballs Followers By tool Links
Can look something like this Then trend these results to measure changes and outcome...
Some measurement tools to help Bit.ly - Shortens URLs Cross Platform Analytics + Free Google Reader Google Alert (“feed” RSS) Twitter Search (RSS feed) RSS results Google Analytics, facebook (insights) and YouTube Radian 6 (costs), Pepsi, AMD, Dell….